Tiffany Assman

Experience

• 

  Lululemon

  Nov 2004 - Feb 2010

  Welcoming the world to Vancouver (the home of lululemon!) during the 2010 Winter Olympic Games - perhaps the coolest job I will ever have in my entire life!* 1 of 5 Blog Content Specialists chosen to represent lululemon athletica during the Vancouver 2010 Winter Olympic Games* Responsible for experiencing Vancouver during the 2010 Winter Games and sharing its story with lululemon's online community* Leveraging and experimenting with social/media channels such as Facebook, Twitter, Foursquare, Flikr* Actively build relationships with influencers and connectors in the Vancouver region, leveraging social media outlets* Create and effectively communicate powerful stories which were relevant, and resonated with the lululemon online community* Generated content for lululemon's online channels, including text, photo, and video * Shared lululemon's excitement, fun, and core values through the celebration of greatness in sport! Show less "Playing store" with some of the most amazing, inspiring and driven people you can find in an un-retail setting...* Responsible for managing the retail floor under the direction of the Store Manager and Assistant Manager* Major areas of responsibility include hiring, developing, managing and motivating!* Accountable for overarching operations of the store, including point-of-sale, merchandising, community, inventory management and asset protection* Actively participating in the training and development of staff – providing coaching, and direct, candid feedback in the moment* Developing relationships with leaders in the local yoga, health and fitness community* Creating a space where it is FUN to come to work every day! Show less

  • Content Specialist

    Feb 2010 - Feb 2010

  • Keyleader

    Jun 2007 - Feb 2010

  • Educator

    Nov 2004 - Jun 2007
• 

  Queen's University

  Apr 2010 - Apr 2011

  Co-Chair - Economics Department Council
• 

  Lululemon

  Aug 2010 - now

  I lead a team of inspiring humans who are experts in Talent Acquisition, Operations and Onboarding, across North America and AsiaPacific.* Manage, lead and develop our North American Talent Operations & Onboarding team and our Talent Specialists and Talent Managers in AsiaPacific* Advocate for and incorporate IDEA (Inclusion, Diversity, Equity and Action) into all aspects of our Talent Acquisition processes, policies and experiences* Provide strategic oversight, framework and execution in full-cycle recruitment for all salary-based roles, Director and below, in AsiaPacific (Hong Kong, China, Japan, South Korea, Macau, Australia & New Zealand)* Streamline, elevate and operationalize the hiring and onboarding process in North America and AsiaPacific (including scheduling, offer letter creation, systemic integration and other new hire experiences)* Create and maintain talent monitoring, metrics, processes, policies, measurements and reporting for in-market business leaders * Submit, monitor and oversee our Talent Acquisition budgets in North America and AsiaPacific* Lead lululemon’s global Employer Brand strategy and content creation, as well as other ad hoc Talent Acquisition projects Show less I lead projects that create meaningful and impactful change for our 350+ stores in our North American retail business.* Identify key gaps in the North American retail business and highlight their impact to the organization* Enroll, engage and excite key stakeholders in new possibilities that solve identified gaps* Determine project structures, outlines, timelines and clear roles and responsibilities* Coach, motivate and develop cross-functional partners to deliver on milestones and deadlines, on time and on budget* Deliver successful implementation of projects within retail operationsRetail Operations leads initiatives that transform our retail experience. We form strategy, create and pilot new concepts, and develop and deliver meaningful programs to our stores (and the organization). We are fun, fast-paced, constraint-breaking, innovative and resourceful. We geek out on identifying business needs and initiating action to solve them. (Read: we're cool nerds that make sh*t happen). Show less I lead the Sweat Collective, a one-of-a-kind loyalty program for over 100,000 yoga and fitness leaders around the world.* Manage the end-to-end experience of a Sweat Collective member: from sign-up, to in-store and digital experience, to email and communication, to events and other unique offerings* Drive new member acquisition into the Sweat Collective program, as well as conversion on an ongoing basis* Support the local expression of the Sweat Collective program, through Area Directors, Regional Managers and Store Managers in North America, Europe and AsiaPacific* Drive business results through ongoing innovation in the program, from a technology, community and product standpoint* Manage, track and report on a highly-visible, multi-million dollar programThe Sweat Collective team sits within the Global Community team, within Brand & Community. Most companies would call this department ‘marketing’ (but who needs marketing when you can have real relationships with real people?) Global Community creates conversation about the brand, hosts radical events and builds authentic relationships with athletes and yoga/fitness leaders. This team generously shares lululemon's culture of developing leaders, personal responsibility and goal setting - all in an effort to elevate the world from mediocrity to greatness. Show less I create training programs that develop multi-million dollar business leaders across the globe.* Create and manage the learning journey and program development for lululemon and ivivva’s keyleaders, assistant managers, store managers, regional managers and area directors, across the globe * Organize perceivably complex content into learning resources, including learning videos, infographics/visuals, job aids, podcasts, training guides, etc. * Facilitate train-the-trainer’s for lululemon’s global retail training managers to support new initiative rollouts and programming updates * Create and manage evaluation strategy in order to track and report on KPIs Global Retail Training sits within the Learning & Development team, within People & Culture. The Learning & Development team creates opportunities for people to experience transformation in their roles as leaders, and, in whom they're being in all areas of their lives. Learning & Development is responsible for holding space for individuals and teams to grow and develop and to providing them with the tools and support to do so: they are the voice of personal development and authentic leadership at lululemon. Show less I support our North American stores by delivering fun, intentional and inspiring communication to the right people at the right time!* Manage the assembly and publication of the primary means of store communications (275+ stores) in Canada and the USA (gather, assemble, edit and write content and publish on time)* Develop and execute communication strategies and training* Work with cross-functional business partners to identify and translates business needs & requirements into solutions* Facilitate communication strategies to support the implementation of projects/initiatives rolling out to lululemon stores* Facilitate follow up support and feedback collection on those rolloutsCommunication sits within the Ops Solutions department, within Retail Operations. The department is commonly referred to as the funnel. Sure, it sounds weird, but it’s true. The Ops Solutions team collects all the departments’ initiatives and channels them towards the stores when they are relevant and timely. They streamline communications, reduce complexity and advocate for the stores so managers can be focused on educating guests and developing their people - not on administration. Ops is passionate about the stores and is best in the world at prioritizing, simplifying, listening and empowering. Show less I hang out on the internet and create cool, inspiring content for tween girls!* Leading the strategy for ivivva's branded social media channels * Working closely with ivivva's Ecommerce, IT, and Store Ops teams to support cross-functional business needs* Capturing, measuring and reporting on the success of ivivva's key social channels * Researching trends, emerging markets and implementing emerging technology to innovate the social space at ivivva* Accountable for consistently growing ivivva's online community and elevating the content and storytelling on ivivva social media channels (Facebook, Twitter, YouTube, Instagram, Pinterest, etc.)ivivva is lululemon's brand designed for young girls dancing their way to an active life. Run as a separate business entity, lululemon’s fast-growing girls brand is as ambitious as any start-up out there. We are designers, merchants, ecommerce managers, brand experts, store developers and more, but we don’t get hung up on job titles—they’re as bendy as our asanas. Entrepreneurial and multitalented, we all wear lots of hats in a day. The only constant is our passion for making outstanding products for our tween guests. Show less I build communities online, all day long.* Working with social media channels (Facebook, Twitter, Foursquare) at a localized/store level* Responsible for creating, designing, and executing local social media campaigns that ensure relevancy, brand integrity and foster sense of community* Responsible for measuring the impact of local campaigns: online interaction, sentiment, sales, and their impact in the physical store* Ensure that online customer/guest experience aligns with in-store expectations* Communicate training, best practices and learnings through intra-company channels Show less

  • Culture Engagement Manager

    Apr 2021 - now

  • Manager, Talent Acquisition, Operations & Onboarding

    Jan 2020 - Apr 2021

  • Project Manager, Retail Operations

    Nov 2017 - Jan 2020

  • Manager, Global Community

    Feb 2017 - Nov 2017

  • Program Manager, Global Retail Training

    Feb 2015 - Jan 2017

  • Communications Specialist, Retail Operations

    Mar 2012 - Feb 2015

  • Digital Coordinator, ivivva Brand & Community

    Jul 2011 - Mar 2012

  • Digital Storyteller

    Feb 2010 - Oct 2011

  • Digital Content Lead

    Aug 2010 - Oct 2010