Shannon Kollias, MBA

Experience

• 

  Philadelphia Magazine

  Jan 2005 - May 2005

  Advertising Sales Intern

  Assisted with editing advertisements and articles before being printed in the magazine.Practiced business development by encouraging new clients to advertise with the magazine.Contacted existing clients to maintain relationships with the magazine.

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  The Vanguard Group

  Sept 2006 - Jul 2011

  Partnered with internal departments and creative team members to provide appropriate levels of communication regarding client projects.Owned Financial and Retirement Education Seminar projects which included scheduling, preparing presentations, distributing materials, and coordinating logistics with clients, internal teams, and local contacts.Managed inventory process by monitoring over 60,000 pieces of creative inventory on a daily basis, through keeping inventory current, relevant, and stocked.Managed client expenditures that balance the clients’ needs and Vanguard’s business objectives. Show less

  • Communication Specialist

    Jan 2010 - Jul 2011

  • Problem Resolution Administrator

    Jan 2007 - Jan 2010

  • Client Relationship Associate

    Sept 2006 - Sept 2007
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  Vanguard

  Sept 2013 - now

  I was responsible for planning the development and maintenance of print collateral, marketing campaigns, and web content that helped fulfill strategic Participant Experience initiatives. I partnered with marketing managers and the technology team to successfully create, implement, and deploy behavior-based email campaigns to 401(k) plan participants. I was responsible for leading the team of designers, writers, and email project leads to ensure creative deadlines are met each day for deadline-driven email deployments. Show less Built a business case to support Vanguard Institutional Investor Group’s use for Twitter.Researched and defined Vanguard’s vision, target audience, resources, and competition in the social media space.Created communications and proposals to educate marketing managers and other internal stakeholders about the research gathered and resources needed to implement Twitter into Vanguard’s Institutional business strategy.Successful in the launch of Vanguard’s IIG Twitter account in March 2014. Show less

  • Senior Product Manager

    May 2021 - now

  • Senior Marketing Manager

    Mar 2017 - Dec 2021

  • Content Project Administrator

    Apr 2015 - Mar 2017

  • RFP Specialist

    Jul 2011 - Apr 2015

  • Social Media Intern

    Sept 2013 - Nov 2013