Kayleigh Jackson, M.A.

Experience

• 

  Cincinnati Cyclones

  Oct 2014 - Apr 2015

  PR and Media Relations Intern

  - Interviewed players after practices and games- Created and filmed promotional material including new "Get to Know the Team" videos- Assisted visiting members of the media and league officials- Created and edited team social media throughout the season, with a focus on Instagram

• 

  Miami University

  Aug 2015 - May 2017

  - President of the PRSSA Publications committee- Edited and published the monthly "PRemiere" newsletter- Attended bi-monthly all-club workshops and weekly executive board meetings to help improve the chapter- Mentored committee members to develop their writing skills and news judgment - Broadcasted and helped to direct live sporting events as a member of the sports broadcasting team, in conjunction with ESPN3 and NCHC TV. - Assisted professors, students, visitors, and university administration with daily tasks, including scheduling classes, hosting prospective employees and speakers, and reconciling the budget- Helped six individual departments transition into one and raised brand awareness of this new department across campuses and on social media

  • PRSSA Vice President of Publications

    May 2016 - May 2017

  • Student Associate

    Aug 2014 - May 2017

  • Student Aide

    Aug 2015 - Feb 2016
• 

  Pens Labyrinth

  Dec 2015 - Jun 2016

  - Published daily news and opinion articles about the Penguins- Managed a staff of writers and edited their work- Communicated with fans and colleagues across social media platforms, including live-Tweeting games and news- Attended Pittsburgh-area media events - Wrote weekly articles about the Pittsburgh Penguins for the designated Penguins site of FanSided, Pens Labyrinth- After just one month as a staff writer, I became editor

  • Editor

    Jan 2016 - Jun 2016

  • Staff Writer

    Dec 2015 - Jun 2016
• 

  Minnesota Wild

  Aug 2017 - Jun 2018

  Digital Content and Social Media Intern

  - Wrote more than 110 articles for NHL.com, Wild.com and the Wild magazine covering Wild players, games, public interest topics and prospects around the hockey world- Conducted interviews on- and off-camera with Wild players and coaches, and other Minnesota hockey icons- Created content for official Wild social media channels and implemented social campaigns- Interfaced seamlessly with public relations, community relations and video departments to cover and execute events- Spearheaded social and digital planning and execution for Hockey Day Minnesota 2018- Part of the Clio Sports Grand Clio-winning team for “Our Ice” marketing initiative- Gained experience with gathering and analyzing social metrics for corporate partnerships Show less

• 

  Irongate Inc. Realtors

  Mar 2019 - Nov 2019

  Marketing Specialist

  - Coordinated weekly advertising initiatives, working as liaison between agents and publications to ensure high-quality ads that reach the greatest number of people- Wrote advertising copy for all properties on both local sites and international luxury housing sites- Managed social media profiles, evaluating and growing Irongate's presence and impact on social media - Created and edited branded publications, including a service providers handbook, monthly/quarterly newsletters, and marketing materials for individual agents Show less

• 

  Columbus Crew SC

  Mar 2019 - Sept 2019

  Matchday Communications Specialist

  - Acted as media liaison by distributing credentials and photo access, as well as monitoring on-field media members during matches- Monitored and conducted interviews with home and visiting coaches and players, and transcribed the audio for internal and external media usage - Worked closely with the extended communications team to ensure a flawless matchday experience for fans, media, and team personnel

• 

  Naked Lime Marketing

  Nov 2019 - Aug 2021

  Digital Marketing Analyst

  - Provided holistic digital marketing solutions for car dealerships around the country, including SEO, social media content and advertising, reputation management, search and display advertising, and market consultation- Member of the team managing the company’s highest-revenue client, a network of more than 20 dealerships- Known as a go-to creative mind with an eye for design and innovation- Earned "New Lime of the Year" award in 2020 for top-performing new hire, as nominated by my peers- Earned certifications in Google Ads and Analytics, and was the team expert on Google Data Studio (now Looker Studio) Show less

• 

  Clemson University Graduate School

  Aug 2021 - May 2023

  Graduate Research & Teaching Assistant

  - Graduate teaching assistant and lab instructor for COMM 1500 and COMM 1501, teaching undergrads the basics of communication and how to be a better, more confident public speaker- Graduate research assistant at the Social Media Listening Center, managing the SMLC's blog, leading demonstrations for various campus personnel and external partners, overseeing a team of interns, and working with clients to provide an exemplary social media experience in both content creation and analytic monitoring Show less

• 

  H3 Marketing

  Sept 2023 - now

  Social and Content Curator