Fadil Mohammed

Experience

• 

  Cezcon

  Oct 2014 - Nov 2015

  Digital Strategist & Content Writer

  • Planning, developing and implementing content strategies for Clients• Devise content marketing strategies for social media• Write keyword-optimized contents for the website to boost SERP ranking• Assist clients development team to implement technical aspects of SEO• Write Blog's related to clients industry and drive website traffic• Collaborate with the clients in-house marketing team to develop new content ideas• Stay up-to-date with social media trends• Prepare social media calender Show less

• 

  Infinite Open Source Solutions

  Jan 2016 - Feb 2017

  Digital Marketing Executive

  • Website Diagnosis – Analyze website architecture for User & Search Engine friendliness and providedsolutions to enhance website performance• PPC Campaign Management - Google Adwords Campaigns and Facebook Campaigns• Manage & promote a website blog• Work on Increasing Website Ranking in Google & Alexa• Keyword Research - Performed Keyword Research on targeted markets• Social Media Management & Marketing Campaigns• Google Analytics - Analyzed website traffic using web analytics and provided better Conversionsolutions• Competitive Analysis - Analyzed top competitor sites for the target keywords. Explored competitoroptimization techniques, competitor backlinks, outbound links and strategies used to gain traffic• Managed Technical Issues –Handled Technical Issues such as Redirects, adding robots.txt, settingcanonical tags and XML site-map files, analytics review and implementation etc.• Content Marketing & Management–Employing Word press, SlideShare, Pinterest, Yoast, Facebook,Twitter etc with daily content updates for Content marketing.• Reporting - Create Website performance reports Show less

• 

  Active Fitness Store

  Jun 2017 - May 2021

  • Handling Paid & Organic Media Activity on All Digital Channels of Active Fitness StoreE-commerce Platform• PPC Campaign Management - Google Ads Campaigns, Facebook & Other Social Media Channels• Prospecting New Audience via Social & Display Ads• Develop, Deploy Comprehensive and Overarching Digital Marketing Strategies• Product Ad Re-marketing with Criteo Platform• Setup Shopping Campaign for Site-wide products• Align Business Objective to Marketing Performance• Campaign Planning – Always On & Tactical Campaigns• Setting and Analysis of KPI or Metric in All Phase of Purchase Funnel• Audience Segmentation – For Advance Re-marketing in Display, Social & Search campaigns• Plan and Optimize Full Funnel Campaigns and Cross-channel Advertising• Structure PPC accounts based on Website Structure & Campaign objective• Optimize PPC accounts for Performance & ROAS• Keyword Research - Performed Keyword Research on targeted markets• Account level & Campaign level Reporting• Day to Day analysis of Bidding & Quality score of keywords• Creating & Updating Product Feed for Google Merchant Center, Facebook Catalogue & Criteo• Google Analytics - Enhance E-commerce Tracking & Analysis, Goals & Conversion Setting, Contentgrouping of Web page, Creating Custom Metric & Dimension If necessary.• Website Diagnosis – Analyze website architecture for User & Search Engine friendliness andprovided solutions to enhance website performance• Conversion Optimization and User Experience Improvement• Competitive Analysis – Analyze top competitor sites for the target keywords. Explored competitoroptimization techniques & strategies used to gain traffic• Reporting - PPT For Executives & through excel, Data Studio for internal stakeholders Show less

  • Digital Marketing Manager

    Jul 2019 - May 2021

  • Digital Marketing Executive

    Jun 2017 - Jun 2019
• 

  Acquisit

  Jun 2021 - Dec 2021

  Web Analyst
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  Convz

  Jan 2022 - now

  Manage a team of analytics consultants with key responsibilities in the development of digital data architecture and frameworks. Primary duties include providing analytics and Martech consulting, overseeing the implementation of analytics and Martech tools, and creating comprehensive tracking plans and taxonomy structures. Additionally, responsible for defining analytical use cases and KPIs. Collaborate closely with developers to establish data layers, implement tracking mechanisms, and orchestrate API reporting queries. Oversee the design of ETL pipelines and manage marketing analytics through the deployment of marketing pixels and MMP tools. Lead CAPI and server-side implementations to ensure robust data collection and analysis. Furthermore, develop reporting tables within data warehouses using SQL queries. Show less Established in early 2018 by analytics enthusiasts, who believe that data if leveraged correctly can be a game-changer for consumers and businesses alike. Convz specialty is cloud BI systems that digitally connect data from across the organization and make it useful for everyone.We partner with some of the world's leading Data technologies such as Google, Microsoft, Snowflake, and Amazon to deliver successful Digital first Data Platforms for E-Commerce, Retail, Media, and Fintech.Visit us at Convz.ae for more information. Show less

  • Analytics Manager

    Sept 2023 - now

  • Senior Digital Analyst

    Jan 2022 - Sept 2023