Piyali R.

Experience

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  Merkle Sokrati

  Nov 2021 - Aug 2022

  Associate Manager

  Planning and analyzing digital media campaigns for brands across different verticals, and across different platforms (Meta Ads, Twitter Ads, DV360 and Google Ads) and optimizing the campaign for better performance. Auditing digital marketing campaigns for brands across social media platforms to ensure right structure and budget optimization is in place.Worked closely with brands like Purplle, Sony Pictures India, Voot Kids, Aditya Birla Health Insurance, TATA Class Edge, Nykaa Man to plan their brand strategy and partner with them to drive maximum brand awareness for their brands. Apart from this, working on the Business Development pitches has allowed me to delve deeper into brand and market research. Show less

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  Publicis Groupe

  Mar 2023 - now

  Media Performance Analyst

  1. Leading end-to-end programmatic campaign activities - executing, managing, reporting and optimizing towards set targets for Crocs Brand in EMEA market.2. Worked on DV360, TTD and GDN, across formats like Display, Video, Audio, CTV and DOOH4. Activating PG Deals and PMPs with partners across EMEA for all formats on DV360 and TTD5. Worked extensively on YouTube advertising - Select, Instream, VFA, Mastheads with BLS assessments.6. Familiar with DCM for trafficking, and tools like SimilarWeb, DoubleVerify etc.7. Analyzed and presented performance data to the clients and other stakeholders. Show less

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  Earthwatch Institute India

  Nov 2023 - now

  Freelance Illustrator

  Collaborating with Earthwatch India team to create engaging and culturally relevant illustrations for educational materials aimed at providing knowledge to children coming from the villages of India.