Experience

• 

  Westin hotels & resorts

  Dec 2009 - Jul 2011

  Marketing
• 

  Four points by sheraton

  Sept 2012 - now

  Assistant manager, online marketing

  1. 3rd Party Management1) OTAs Account Management Marketing Strategy Marketing Activity / Campaign2) DaoDao & Tripadvisor Business Listing Management Offer Management (Offer Uploading / Testing / Reviewing)3) TravelClick - GDS (Global Distribution System) Ads Management Advertisement drafting and deployment Payment and contract management4) EDM Operation Offer Participation / EDM & Content Approval2. Branded Website Marketing1) Property Brand Website Audit2) Branded Website Special Offer Placement (SPG.com / Sheraton.com)3) Property Brand Website Special Offer Page ManagementOffer Uploading / Testing / Maintaining4) Search Engine MarketingKeywordsSearch Marketing Performance3. Reputation Management1) Daily Comments Management Comments collecting / Assisting Operation Depart. for service recovery2) RMI (Reputation Management Index) and SEI (Social Engagement Index) Management4. Starwood Online Marketing System Operations1) AP Web Canada CMS (Content Management System) Management2) AP CMS (Content Management System) Management3) GC (Guest Communication) Management 4) TrustYou Reputation Management System (Review Analyst System)5. Other Marketing Tasks or Duties:1) F&B Marketing:1.1. Group Buy Offer drafting / Contracting / Page Approval / Follow-up2.2. SPG Restaurant & Bars Offer Loading / Page Maintaining / Campaign Follow-up3.3. Weichat Wording Submittion4) SIMs Result loading (Sales Incentive Management System)5) Best Rate Guarantee Maintenance: assist Revenue Manager to maintain Rate Parity, test booking6. Reporting and Analyzing:1) Report Reviewing1.1. SOP & GC Performance Report2.2. DTW (Drive To Web) Goals Pace Report2) Tracking Code Implementation1.1. Omniture Code2.2. IID (Internet Identifier)7. Supporting Regional Team:1) SPG App: App Error Reporting / Other Follow-ups2) Search Engine Marketing: Keywords Reviewing / Other Follow-ups Show less