Experience

• 

  Fonterra brands sri lanka

  Feb 2012 - now

  Responsibilities:- Develop and implement strategic plans to achieve sales targets within the assigned area.- Identify and establish new channels for product distribution, ensuring market coverage and penetration.- Build and maintain strong relationships with existing and potential channel partners, distributors, and retailers.- Train and support channel partners to enhance product knowledge and sales capabilities.- Analyze market trends, competitor activities, and customer feedback to refine sales and channel strategies.- Collaborate with the marketing team to create effective promotional campaigns and materials.- Monitor and report on sales performance, providing insights for continuous improvement.- Conduct regular market research to identify opportunities for business growth.- Resolve channel-related issues and ensure effective communication between all stakeholders.- Stay updated on industry developments and adapt strategies accordingly.Worked North Western Region Key Markets Wattala Jaela Negambo Currently Over looking Western Region Key Markerts Athurugiriya Homagama Rajagiriya Kaduwela Hanwella Kollonnawa Wellamapitiya Kadawatha Kiribathgoda Peliyagoda Kaduwela Wattala Enderamulla partly Resposible for Gampaha Nittambuwa and Kiridiwela territories Show less will be responsible in overlooking the assigned territories to achieve Category and ‘Retail Environment’ (RE) objectives. Main accountabilities are.Lead the development and implementation of area sales plans to achieve volume and revenue targetsDevelop a highly engaged and motivated team to deliver the organisational visionCoach and train the team members according to the CD Ways of WorkingRecommend operational changes where necessary to drive efficienciesVolume forecasting according to baseline and customer marketing activities in order to deliver company’s growth aspirationsLead and vide area/local sales intelligence to monthly sales plan creationDevelop and maintain business relationships with key customersManage key business partners. i.e.: consignment agents to ensure the FBL operation has the required infrastructure and crew are at all times, conduct monthly progress meeting with CA and conduct discussions on CA profitabilityWorked Central Region ,Uva Region & North Western Region Show less Develop effective relationships with outlets staff & category teams to drive the FBL category growths in the assigned geographies.100% execution of MT Perfect Store agenda in assigned respective chains/ geographies Achieve the set NSV / VOL targets for Chilled product range. Execute planned brand activities within assigned geographical area.Review and present performance based on activities executed and share with key stakeholdersFeedback on shopper, competitor activities, and observations Work Hatton & Nuwaraeliaya Territory’s Show less

  • Area Sales & Channel Devlopment Manager

    Oct 2023 - now

  • Area Sales & Channel Devlopment Executive

    Jul 2020 - Oct 2023

  • Sales & Channel Development Specialist

    Oct 2019 - Jun 2020

  • SALES AND CHANNEL DEVELOPMENT OFFICER

    Aug 2013 - Oct 2019

  • Territory Development Representative

    Feb 2012 - Aug 2013