Experience

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  Babes-bolyai university

  Oct 2008 - Mar 2010

  Research assistant intern

  Helped at setting up and conducting quantitative and qualitative psychological studies.

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  Pretext advertising

  Jun 2011 - Sept 2011

  Internship

  Responsible for administrative tasks, customer service and website update.

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  Frieslandcampina

  Apr 2013 - Jun 2013

  Internship: researcher sensory and consumer science

  My main assignment was aligning the research activities with the marketing practice of the Frisland Campina. Together with an external agency I have developed a methodology that will allow the researchers to have classify their findings, as well as the marketers to have an easy access to it. I have brought relevant data from several internal and external research sources, have provided an extensive literature review of the field of Behavioral Economics, presented applicable ideas for further development of successful marketing communication strategies, especially for packaging and in-store communication. Show less

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  Skim

  Jul 2013 - Dec 2013

  Internship: market research project manager

  Managing a project for one of the biggest telecom companies in the USA and developing a new research methodology for modeling the joint decision making. I worked on setting up and analyzing both qualitative and quantitative studies in order to be able to understand and predict based on individual surveys the joint purchase decision of couples choosing a mobile phone plan.

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  Ipsos mori

  Oct 2014 - Mar 2017

  Involved in all project phases, starting with proposal up to client debriefs, I have conducted brand and communication research across different markets and categories, including personal care, automotive, finance and insurance industries. I have been responsible for day-to-day project management and client contact of national and international accounts. From large tracking studies to smaller ad-hoc pre/post-testing projects and research development, I have worked with both online and face-to-face methodologies and used neuro-measurements, such as facial coding and Implicit Reaction Time. I took the lead in optimizing the efficiency and accuracy of our deliverables by automating reports for multiple markets. Show less

  • Senior Research Executive

    Oct 2016 - Mar 2017

  • Research Executive

    Oct 2015 - Sept 2016

  • Graduate Research Executive

    Oct 2014 - Sept 2015
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  Icm unlimited

  Mar 2017 - Nov 2017

  Senior research executive

  As part of the Tech team at ICM, I conducted a diverse range of ad-hoc international projects, working on complex brand & proposition development assignments and running numerous conjoint and max-diff based studies. I also got involved with the graduate programme, welcoming and training new joiners, as well as taking on line management responsibilities for the first time.

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  Walnut unlimited

  Dec 2017 - now

  Have conducted complex studies tackling various behaviour change challenges across several markets, from shifting attitudes of air quality, to encouraging healthier and more sustainable eating habits, to understanding piracy and encouraging viewers to consume more official film and TV content. My work led me to present insights to large audiences at key strategic meetings, such as conferences with world leaders in media and film entertainment part of Motion Picture Association, Association for Creativity and Entertainment and British Association for Screening Entertainment.In my role as a Behavioural Science expert, I make sure to implement key thinking from behavioural economics, psychology and the social sciences across the business and throughout the research process. I’m looking to elevate our approaches, design and methodologies, in order to answer our clients’ challenges. I provide in-depth insight into which cognitive biases are at play and what to do to mitigate and/or leverage these in order to reach the business objectives. Show less Following the merger of ICM, Marketing Sciences and Walnut, I have increasingly worked with neuro methodologies, truly unpicking what makes people tick. I have extended my expertise to the world of media, specialising in the film industry, conducting segmentation studies on cinema goers and the 3D audience, as well as tracking film consumption and piracy issues across a number of markets. Dedicated to training and development, I worked on setting up the Walnut Academy, screening and recruiting potential graduates, as well as training candidates for the MRS Advanced certificate - with remarkable results. Show less

  • Head of Behavioural Science

    Jul 2024 - now

  • Research Director - Behavioural Science Lead

    Aug 2021 - Jul 2024

  • Associate Director - Behavioural Science

    Oct 2019 - Aug 2021

  • Research Manager

    Oct 2018 - Sept 2019

  • Senior Research Executive

    Dec 2017 - Sept 2018