Experience

• 

  Lusa

  Feb 2014 - Apr 2014

  Journalist

  Intern at the Portuguese News Agency, Lusa- Agenda setting- Reporting about Local news

• 

  Lusa

  Nov 2014 - Nov 2015

  Journalist

  Journalist at the Portuguese News Agency, Lusa- News writing- Agenda setting

• 

  Weddt - displays development & trading

  Jun 2016 - Nov 2017

  Marketing manager

  - Develop B2B multi-channel (online and offline) marketing actions- KPI monitoring and reporting- Website content management- Analysis of competitors/Market research- Social selling- Organization and participation in national and international events of the sector

• 

  Design e more, s.a.

  Nov 2017 - Mar 2018

  Marketing assistant

  - Supplier sourcing for marketing activities and monitoring production processes along with suppliers- Expenses control of marketing activities- Inventory management using the SAP system- Participation in the organization of events/trade fairs of the sector- Analysis of competitors/Market research- Content writing for Social Media and Lemon Jelly's Website

• 

  Byside

  Mar 2018 - May 2021

  Digital account manager

  - Identify customer's digital challenges and goals- Develop lead activation strategies by integrating customer's challenges and goals with BySide's platform solutions, focused on creating tailored experiences for users- Manage the communication and coordination between technical teams during projects implementation - Data reporting and analysis: monitor customers business performance and extract meaningful insights to act in a timely manner in order to improve their conversion rate- Communicate with the customer's key stakeholders on a daily basis, ensuring the necessary support and strengthening relationshipsTop accounts: IKEA Global (17 countries); EDP PT and EDP ES Show less

• 

  Mc

  May 2021 - now

  - Develop paid media strategies, focusing on digital performance across different moments of the user journey. This involves optimizing campaigns to drive awareness, enagagement and conversion, ensuring effective targeting and messaging at each stage.- Conduct performance analysis of all campaigns to strategically optimize budget allocation across top-performing channels. This enables timely adjustments that enhance campaign effectiveness and maximize ROI.- Currently working on a project to improve Owned Media personalization, in collaboration with internal teams and external partners. This initiative aims to optimize processes while focusing on hyper-segmented communication strategies. Show less - Develop paid media strategies between online and offline channels, supporting the Continente's brand extensive communication plan. This involves collaborating with internal teams and external agencies to ensure cohesive messaging across various platforms, while aligning with the brand's marketing goals.- Monitor campaigns as they run to act in a timely manner and ensure effectiveness and efficiency, adjusting strategies in order to maximize ROI on media spend.- Analyze and compare campaign results to generate insights and optimize future performance. Show less

  • Digital Media Performance Manager

    Jun 2024 - now

  • Media Marketing Manager

    May 2021 - Jun 2024