Brenda Lim

Experience

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  Lotus Travel (1986) Pte Ltd

  Aug 1997 - Aug 1998

  Accounts Assistant

  ● Performed a wide range of administrative and clerical duties, including word processing, data entry, faxing, and copying, ensuring efficient office operations.● Prepared and dispatched invoices to customers, meticulously processed payments, and maintained thorough documentation of account updates.● Maintained meticulous organization of files, guaranteeing the accuracy and up-to-date status of accounts payable records.● Accurately processed payments and various financial documents, including invoices, journal vouchers, employee reimbursements, and statements.● Proactively engaged with customers to address inquiries and resolve account-related issues promptly and professionally.● Assumed responsibility for reviewing general ledger entries, verifying their accuracy, and making necessary adjustments when discrepancies were identified. Show less

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  Swift-Value Business Pte Ltd

  Jan 1998 - Dec 2013

  Purchasing Manager

  ● Approved requests for quotations, purchase requests, and sales orders, ensuring timely and efficient procurement processes.● Fostered strong relationships with vendors and suppliers, effectively negotiating prices and terms to achieve cost savings and quality improvements.● Expertly resolved diverse supply chain issues, including coordination with multiple sources, logistics, and scheduling factors.● Collaborated closely with customers and vendors to resolve claim issues swiftly and efficiently, enhancing customer satisfaction.● Conducted in-depth item history tracing to identify discrepancies between inventory and stock control records, implementing corrective measures.● Cultivated productive relationships with vendors, negotiating favorable terms for purchases and ensuring optimal supply chain performance.● Contributed to product development by setting prices and inputting relevant information into the system for sales representatives to promote.● Developed and executed strategies to negotiate better pricing, delivery, and terms in supplier contracts and agreements.● Established and maintained communication channels to set up a warranty method baseline with customers and suppliers, improving warranty processes.● Conducted comprehensive research to identify new vendors and partners, securing the most cost-effective pricing for goods and materials.● Handled customer escalations and complaints with a focus on de-escalation, resolution, and customer satisfaction.● Overseeing all HR functions, including recruitment, employee relations, benefits administration, training and development, and compliance. Show less

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  Swift-Value Business Pte Ltd (Subsidiary of Serial System Ltd)

  Oct 2013 - Dec 2017

  Marketing Manager

  ● Successfully grew sales and increased profitability by implementing proactive management strategies.● Created positive first impressions to welcome existing, new, and potential customers, enhancing the company's reputation.● Boosted sales by providing valuable advice on purchases and effectively promoting additional products.● Took responsibility for the creation of new product codes and all associated information within the SAP system.● Maintained meticulous records related to sales, returns, and inventory availability, ensuring accurate reporting and decision-making.● Leveraged customer feedback to drive process improvements, supporting the long-term needs of the business.● Coached partners on product specifications, sales incentives, and selling techniques, leading to significant increases in customer satisfaction ratings.● Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and consistently achieve sales goals.● Efficiently handled customer relations issues, ensuring quick resolution and partner satisfaction.● Supervised and supported the sales team, stepping in to ensure smooth sales processes for partners.● Effectively resolved customer issues and managed accounts to boost sales and meet quotas.● Approved commission for sales submissions, ensuring accurate compensation for the sales team.● Took responsibility for inventory control, conducting monthly reviews to ensure all levels met the company's monthly supply requirements.● Coordinated and liaised with vendors regarding products, pricing, quotas, and customer programs.● Oversaw daily purchasing operations and purchasing functions, providing guidance to the procurement manager.● Ensured that the system was kept up to date with pricing changes and communicated updated information to salespeople.● Generated detailed sales and inventory reports for the Marketing Director, facilitating data-driven decision-making. Show less

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  One futureworld (Singapore) Pte Ltd

  Feb 2018 - now

  Sales & Marketing manager

  ● Collaborate in managing channel sales in Singapore and East Timor driving revenue growth and market expansion.● Proactively manage existing and new channel partners, ensuring the regular update of their sales funnel.● Create and maintain a dynamic sales pipeline with channel partners through diligent follow-ups and deal closures.● Collaborate with vendors to develop and execute sales activities with channel partners, fostering strong relationships.● Effectively manage and build strong rapport with suppliers, negotiating pricing, lead times, and payment terms to secure favorable terms.● Source trusted suppliers, evaluate their capabilities, and negotiate terms to optimize procurement processes.● Prepare quotations and diligently follow up on sales inquiries and project deals from partners, ensuring timely and accurate responses.● Maintain responsibility for inventory control, conducting monthly reviews to align with the company's monthly supply needs.● Cultivate and maintain relationships with channel partners to increase business value and foster long-term partnerships.● Assume accountability for the profit and loss of the business unit, implementing strategies to maximize profitability.● Drive business results and cultivate new and existing customer relationships, contributing to revenue growth.● Develop and implement cost-saving measures to enhance operational efficiency and profitability.● Provide leadership to the administrative team, overseeing their tasks and performance.● Identify staff development and training needs, ensuring that employees receive necessary training and development opportunities.● Assist with ad-hoc projects as required or assigned by the General Manager. Show less