Maria Caterina Veraldi

Experience

• 

  Generali Deutschland AG

  Feb 2019 - Jun 2019

  Tirocinio in marketing

  • Relevant practical experience in working for the Marketing Department• Analysis of the company (SWOT) and overview on national and international project works, such as the organization of the Berlin Half Marathon (e.g. preparation of Power Point presentations, definition of the KPIs to be measured, field support)• Quantitative analysis

• 

  Colgate-Palmolive

  Jul 2019 - Dec 2020

  • Managing the communication flows and contributing to the adaptation of the leading strategies from the Headquarter in Basel to the markets of the Southern Europe HUB: Italy, Greece, Spain and Portugal• Managing extensions of new products or re-launches of products to Southern Europe HUB markets (SAP) and managing of the projects related to them • Market researches and quantitative analysis also with respect to the performance of competitors• Creation, supervision and organisation of materials and contents for events and press reviews on brand products to maintain consistency in branding• Digital activities consisting on coordinating and monitoring contents on Official Website, Social Networks, promotional pages and customer’s websites Show less

  • In-Store Account

    Jun 2020 - Dec 2020

  • In-Store Account

    Jan 2020 - May 2020

  • HUB Marketing - Assistant Brand Manager Intern

    Jul 2019 - Dec 2019
• 

  Videojet Technologies

  Jan 2021 - now

  - Expansion of the customer base and increase of the installed base with existing customers through the sale of new equipment, as well as prompt replacement of obsolete ones.- Preparation of analyzes and forecasts with continuous updating of the funnel.- Working in Teamwork to ensure excellence in the level of Customer Services and recommend actions on and from the territory.

  • National Key Account

    Jan 2023 - now

  • Account manager

    Jan 2021 - Dec 2022