
Angelino Toader
Sales Development Representative

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About me
Business Development Manager @ Jezabel CAFE | New Business Development
Education

Institute of Sales and Marketing Management
2013 - 2014Sales & Marketing Management Student
Romanian American University
1991 - 1996Bachelor of Commerce (BCom) Tourism and Travel Services Management
Experience

Rothmans of Pall Mall Romania
Apr 1996 - May 1998Sales Development RepresentativeRepresenting the company (at the wholesale level, key-customer and distributors) in cigarettes business in terms of indirect distribution;Keeping a business relationship with all mentioned above in Bucharest and South Region of Romania and identifying new business opportunities;Developing marketing programs, such as: promotions to be implemented and monitoring budget campaigns;Monitoring the activity and results of all distributors in my area of responsibility.

Interbrew Affialiates
Aug 1998 - Nov 2000Key Accounts ManagerBuilding a long-term sales relationship with International Key-Accounts and distributors in with following brands of beer: Stella Artois, Hopfen Konig and Bergenbier;Preparing and implementing the business plan for distributors and to review their key performances through "The Partnership Program";Dealing and securing the product-mix for International Key Accounts.

Prima Distributon - member of Brimex Group
Jan 2001 - Feb 2002National Sales ManagerNational Sales Management for Lavazza Coffee products: International KA's, Traditional Trade & Horeca channel;Planning the sales budget for 9 branches and managing all the resources assigned;Coordinating the national sales team through Branch Managers;Following-up monthly the whole Sales Department expenses budget;Ensuring the marketing standards request by main suppliers.

AnTourage CAFE
Feb 2002 - Jun 2014Horeca Projects Management (outsourced); Coffee Solutions Provider; Sales & Barista TrainingsSales and Project Management (for Cafe Fantini, Cafes Richard, Kimbo Café, Dowe Egberts, Café Mokarico; illy Cafe) and Export consultant for Ulker Company;Leading projects phases: managing, planning, scheduling, communicating, facilitating, monitoring, controlling, and reporting related with tasks;Dealing, negotiating and monitoring contracts with International Key-Accounts;Coordinating technical team. Show less Franchise partner for Dallmayr coffee products & party services.According with the international standards of the franchise contract for Dallmayr coffee products; Drawing up, contracting, implementing and controlling periodically the sales & marketing activities in terms of local distribution and vending machines;Assigning and consolidating the monthly, quarterly and yearly financial and sales budgets and forecasts;Optimizing the costs and revenues budgeted;“Planning & Sales” – training for sales force;Connecting with the local authorities for licensing the business activities. Show less
Project Manager - Company Owner
Feb 2002 - Jun 2014Sales Manager
Feb 2002 - May 2007

Monte Bianco
Jan 2007 - Jan 2009Sales ManagerMonte Bianca SA is the 3rd rank - producer, distributor and exporter of paper hygienic products;Management for professional cleaning products for national sales coverage;Keeping a good communication with the other departments: financial, logistic and production;Preparing and improving the procedures for the sales department & export;Training for the distributors sales team and business plan presentation for all partners;Organizing, implementing and controlling the annual strategy of Sales and Export Department;Preparing reports (financial, sales, promotional and competition) to the general manager;In charge with media communication. Show less

SCAE Romania
Feb 2013 - Jan 2015Executive DirectorThe Speciality Coffee Association of Europe (Chapter of Romania) is the single one which is identifying, implementing, training and promoting coffee business with high potential to rich high level quality, both for investors and consumers;Identify opportunities for sponsorship association and specific events planned and ongoing;Negotiating and concluding contracts for sponsorship;Managing the annual budget of the association together with SCAE President ;Preparing courses materials and training baristas;Judging regional and national barista competitions. Show less

Ritchy EU s.r.o. - Czech Republic
Feb 2015 - Apr 2016Country Sales Manager for Romania & MoldovaRitchy EU is one of the largest producer in the world for vaping premium liquids and devices. It's running business worldwide and I was in charge with sales management on Romanian & Moldavian markets.Main responsibility: reframe vape liquids market of Romania by enhancing market position for each partnerAchievement: an increase in sales value on the Romanian market by 15%, and Moldova by 40%

Jezabel CAFE
May 2016 - nowBusiness Development ManagerJezabel CAFE is a Romanian premium coffee roastery using specialty coffee, present on the market since 2002. Main responsibilities:Prospect for potential new clients/distributors and turn this into increased businessIdentify potential clients and decision makers within the client organizationGrow, maintain, and leverage the network by meeting potential clients Research and build relationships with new clientsSet up meetings between client decision makers and company’s practice leaders/PrincipalsCreate the (sales) budget & participate in pricing the solutionHandle objections by clarifying, emphasizing agreements and working through differences to a positive conclusion. Use a variety of styles to persuade or negotiate appropriatelyArrange and participate in internal and external client debriefsPresent new products and services and enhance existing relationshipsWork with technical staff and other internal colleagues to meet customer needsAttend industry events and conferences and provide feedback and information on market and creative trendsPresent to and consult with mid and senior level management in the company & partners on business trends with a view to developing new services, products and distribution channelsIdentify opportunities for campaigns, services and distribution channels that will lead to an increase in sales and market share.Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiationSubmit weekly progress reports and ensure that data is accurately entered and managed within the company’s CRMForecast sales targets and ensure they are meet by the teamTrack and record activity on (key) accounts and help to close deals to meet these targetsReport to the General Manager. Show less
Licenses & Certifications

Barista Skills - Level 2
SCA - Speciality Coffee AssociationSept 2013
Competitive Management
CODECSNov 2001
Certified Trainer
Soft Skills Training InstituteJan 2022
Languages
- enEnglish
- itItalian
- frFrench
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