Renata Rocha

Experience

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  Cordoce

  Jan 2020 - Oct 2020

  Design Intern

  During my Design Internship, I've developed social media content, banners for e-commerce, and other graphic materials. I've also worked on the releases of the brand's main collections, approaching different aesthetics on each project, which allowed me to explore my creativity and my PhotoShop and Illustrator skills.

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  Minify - Web & Design

  Oct 2020 - Mar 2021

  Full Stack Developer

  I started my development career at Minify, a digital production company specialised in web development and design. This role provided me with the opportunity to work with diverse clients and requirements from the beginning.Key achievements:- Created customisable landing pages for clients across multiple sectors, including leisure, health, and banking.- Developed e-commerce solutions for emerging fashion brands in the Brazilian market.- Built a website for a fashion event with 10,000 subscribers, featuring subscription functionality, a blog, and live streaming capabilities. Show less

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  EXAME

  Mar 2021 - Nov 2021

  Frontend Engineer Jr

  Exame is one of Brazil's leading media tech companies. I worked on developing its new platform experience, focusing on performance and optimisation. Key achievements:- Transitioned the publisher's website from 15-year-old legacy code to a modern frontend framework;- Integrated social media login (Google, Facebook, and Apple) for current and new subscribers, increasing the subscription rate by 5.42%;- Developed a design system and built a new publisher experience, improving the Google PageSpeed performance score by 45 points. Show less

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  Serasa

  Nov 2021 - Jan 2023

  Software Development Analyst II

  As a Mid-level Frontend Engineer at Serasa Experian's Brazilian consumer services unit, I developed and maintained features for debt negotiations—the company's main product, serving over 30 million monthly users.Key Achievements:- Analysed, developed, and tested a new product list experience, increasing user satisfaction by 4.72% while improving performance by 23 points;- Implemented new payment methods, boosting the product's conversion rate by 6.15% over six months.- Refactored the codebase and built a new structure to streamline the implementation of new payment methods, enhancing development speed by 10%;- Designed, developed, and tested marketing campaign triggers that achieved a 16% effectiveness rate. Show less

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  Idealo internet GmbH

  Mar 2023 - now

  Frontend Developer

  idealo is one of the largest e-commerce platforms in Germany and a leading price comparison platform in Europe. I work on its internal content management platform, enabling editors to create rich, useful information for end users while improving SEO and search engine rankings. Key Achievements:- Implemented URL Management feature, enabling editors to filter, edit, and remove URLs individually and in bulk. This improved SEO by preventing broken or outdated links on product pages through simple user actions;- Added advanced filters to content overview table, allowing editors and team leads to easily find specific content and access important data about work and productivity metrics;- Introduced development tools including WebSocket Client for real-time updates and Mock API for Frontend development without backend dependencies. These tools enhanced feature possibilities and accelerated development process. Show less