Sarah B.

Experience

• 

  Healthy At Home Inc

  Aug 2013 - Dec 2014

  CNA

  - Certified Nurse Assistant for elderly patient – home health care

• 

  BRTR.it

  Jan 2015 - Jun 2015

  Advertising Assistant

  -Signed new clients in the Miami area-Coordinated and managed events, directing new clients and customers to the website

• 

  Miami Marlins, L.P.

  Apr 2015 - Oct 2015

  Street Team Member

  -Worked as a Street Team member interacting with fans-Assisted with marketing and promotional on/off site events-Currently hold the record for most Fan Club memberships sold in a day

• 

  Nordstrom

  Nov 2015 - Dec 2015

  Sales Associate

  - Sale associate for the shoe department - Assisted customers and completed sale transactions- Met and exceeded weekly sales goals

• 

  UF Social

  Jul 2016 - Dec 2017

  Internship

  -Created the UFSocial Street Team-Creates content for University of Florida's social media accounts (Facebook, Instagram, Snapchat Ect.)-Assist with coordinating bi-weekly on campus social events

• 

  Student Activities and Involvement

  May 2017 - Sept 2017

  Student Marketing Assistant

  -Creates content and boost engagement for student activities and involvement social media sites. -Helps plan and execute events. -Extensive research on ways to improve engagement

• 

  Earls Kitchen + Bar

  Jul 2018 - Oct 2019

  Marketing and Events Manager

  - Developed the Events Manager position which included managing all contacts, leads and events, while assisting with general restaurant management - Exceeded annual event sales goal of $100,000 - Managed all Marketing communications including social media content, printed collateral and emails

• 

  Simon Property Group

  Jun 2022 - now

  ● Manage a multi-million marketing budget● Coordinate large-scale promotions and community events, from concept to completion, including the Annual Giveback Christmas Feast for 700+ community members resulting in $170k Publicity/Ad Value and 14 Million Impressions in 2023● Create short form video content for social media platforms such as Tiktok and Instagram reels ● Create and negotiate influencer agreements, outlining the terms and expectations for collaboration● Generate over $102,000 in new revenue through strategic positioning of mall and media assets● Maintain mall website, social media communications, email subscribers and shopping center visual merchandise● Uphold effective media relations by fielding media calls and preparing responses● Achievements:○ Increased Instagram followers by 74% ○ August 2022 Simon Field Employee of the Month○ 2021 Simon Innovation and Sustainability Contest winner Show less

  • Director of Marketing

    Sept 2024 - now

  • Assisant Director of Marketing and Business Development

    Oct 2019 - Sept 2024

  • Interim Director of Marketing and Business Development

    Jun 2022 - Sept 2022