Deborah Olufisayo

Experience

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  Lueux Skincare

  Mar 2021 - Jan 2022

  Social Media Marketing Specialist

  My role here opened my mind to the limitlessness of social media and I found my passion for connecting people with products that makes people’s life a tad bit easier. I managed the brand's social media presence, ensuring that our messaging was consistent and engaging across all platforms. By creating informative video content that demonstrated product usage, I not only educated our audience but also built trust and loyalty among our customers.I executed targeted paid ad campaigns on Meta platforms, which significantly increased our brand visibility and generated valuable leads. Additionally, I developed a comprehensive social media strategy that addressed all four marketing stages: awareness, consideration, conversion, and loyalty. Show less

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  RG Photography

  Feb 2022 - Jan 2023

  Content and email marketer

  In my role as a content strategist, I found my passion in storytelling and building genuine connections with our audience. I developed and implemented a comprehensive content calendar that drove a 20% increase in online engagement, helping our brand resonate more deeply with our community. By creating automated email workflows through Dubsado, I not only boosted customer retention but also contributed to a significant increase in profit, making our outreach more effective and meaningful. I enjoyed designing visually appealing newsletters and a professional price deck on Canva, which reinforced our cohesive brand image. Additionally, I authored a “What to Expect” series that provided clients with valuable insights, empowering them to use our offerings seamlessly. Show less

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  Regismood

  Nov 2022 - Jan 2024

  Full-Stack Marketer

  In this role, I immersed myself in the world of digital marketing, fueled by a genuine passion for building connections and driving results. I took charge of our content strategy and designed eCommerce platforms using WordPress, crafting engaging online experiences that resonated with our audience. One of my proudest achievements was developing lead magnets that generated 1,500 organic subscribers in just one month, a testament to my focus on value-driven content. I launched targeted Google Ads and Facebook campaigns that delivered a remarkable 200% ROI, proving that strategic investment can yield significant returns. Additionally, I created automated content workflows that aligned perfectly with the customer journey, enhancing engagement and fostering loyalty. Show less

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  OTG

  Mar 2023 - Apr 2024

  Marketing Assistant

  This role opened my mind up to diverse possibilities. In summary, here are a few highlights:📍 I increased email response rate by 15% (from a baseline of 50%) through targeted communication strategies, including personalized templates, optimized subject lines, and A/B testing. Resulted in improved engagement and satisfaction levels.📍Drove 25% growth in social media engagement (from a baseline of 10%) through compelling copy, captivating captions, and data-driven content strategies. Resulted in increased brand visibility and audience interaction.📍Conducted comprehensive market research, resulting in a 10% improvement in customer targeting (from a baseline of 60%) through analysis of market trends, competitor analysis, and customer segmentation. Led to enhanced campaign effectiveness. Show less

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  ULTIMATE SOUL ESCAPE

  Feb 2024 - now

  Marketing Manager

  Here, I am driving impactful growth through strategic content management and targeted email marketing. I create and manage comprehensive content calendars that align with business objectives, ensuring cohesive messaging across all platforms. By automating email workflows across customer touchpoints, I have driven a remarkable 37% increase in sales within just three weeks. My commitment to data-driven decision-making includes conducting A/B testing on subject lines and preview texts, resulting in a 10% improvement in open rates. Additionally, I collaborate on content ideation and market research, refining our customer targeting strategies to resonate deeply with our audience. These efforts not only enhance engagement but also significantly boost conversions Show less