Ryan Whitman

Experience

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  Jingle Punks

  Jul 2010 - Aug 2010

  Intern - Music Licensing and Supervision

  • Cataloged original compositions into music genres ranging from jazz to indie, eclectic, pop and hip-hop • Worked extensively with Excel, updated the Jingle Punks database, and copyright verification

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  Universal Music Group

  Jun 2011 - Aug 2011

  Intern - A&R Verve Music Group

  • Scouted talent digitally through social media channels• Researched and evaluated unsigned artists performing at SXSW 2012 to provide recommendations to Verve A&R • Attended SXSW performances to provide feedback and critique to VP of A&R• Supported artist releases, researched and generated new artist profiles for review as prospective clients• Maintained online tour information for artists on the roster confirming updates with artists websites• Provided administrative support including correspondence, promotional mailings and CD inventory Show less

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  Primary Wave

  Aug 2012 - Feb 2013

  Marketing Coordinator

  •Developed client marketing plans and strategies; managed client social media and event bookings •Managed Camplified tour coordination, artists’ submissions, created promotional contests•Researched and contacted potential sponsors/partners for Camplified music tour•Provided administrative support, processed expenses, interfaced with perspective clients/partners

• 

  Frolic! play space

  Feb 2013 - May 2014

  Marketing Coordinator/Office Manager

  • Managed and produced content for all social media accounts • Increased following over 100% on Instagram, 50% Facebook and Twitter• Implemented organic campaigns inspired by channel analytics• Developed and executed marketing initiatives and brand guidelines

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  Marketing, Social Media and Brand Management

  Apr 2014 - Dec 2014

  Independent Consultant

  • Analyzed, optimized, and managed artist social media • Helped create and develop unique brands across socials• Opera Singers Initiative: Marketing/Social Media Volunteer; managed social media accounts, developed and assisted with marketing campaigns for events and fundraising

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  The Orchard

  Oct 2014 - now

  • Manage US Digital Marketing team; point of contact for all international marketing teams• Cultivate and strengthen team community while working remotely through social events, reconstructing how we work together, and redefining how we communicate• Design and implement creative, data driven, marketing plans for global priority artists (including Billboard Top 200 releases) with a focus on building and engaging audiences, optimizing social media strategy, creating unique content, and driving sales• Accelerate following and consumption through organic marketing strategies across all major DSP platforms • Build and maintain relationships with all social media platforms• Utilize analytical tools to identify successful content, social trends, key areas of growth opportunity, and amplify artists’ social presence• Establish resources for artists and clients through social audits, brainstorms, social media best practices, case studies, and corporate blog articles• Design and present international webinars, seminars, and panels on the marketing landscape Show less • Support The Orchard’s MCN basic partners, from channel launch through to channel support and troubleshooting.• Point of contact for client and client management team on roster of basic partnership clients.• Provide channel support including best practices, troubleshooting and general partner questions.• Track, analyze and report on channel & category progress, using metrics like CPM, viewership and subscriber demographics.• Serve as an expert for other staff members on YouTube and Vevo, answering key questions and providing advice and strategy. Show less

  • Senior Director of Digital Marketing

    Apr 2023 - now

  • Director of Digital Marketing

    Jun 2022 - May 2023

  • Associate Director of Digital Marketing

    Feb 2020 - Jun 2022

  • Senior Marketing Manager

    Jun 2019 - Feb 2020

  • Digital Marketing Manager

    Aug 2016 - Jun 2019

  • Account Coordinator - Video Services

    Oct 2014 - Aug 2016