Amanda Sandager

Experience

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  Djøf Forlag

  Dec 2016 - Aug 2017

  Marketing and Communications Assistant
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  Columbus, a Merkle Company

  Sept 2017 - Dec 2017

  Social media and content intern

  I did this internship as a part of my bachelor's degree. I was part of the creative team, where I was trained to handle account responsibility, and I ended up with the same responsibilities as my full-time colleagues. Participated in the planning, development, and execution of organic social media strategies for clients, ensuring alignment with brand goals.Conducted analysis and reporting on client social media activity to evaluate performance and recommend improvements.Created presentations and reports for client meetings and pitches, showcasing strategic insights and creative proposals.Performed market analyses to assess clients’ current and potential markets, developing positioning maps and strategies for targeted growth. Show less

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  SNOW - App marketing done right

  Jan 2018 - Apr 2019

  Campaign Manager

  Developed and executed digital campaigns tailored to agency clients’ needs, driving measurable results across platforms.Advised companies on creating and implementing international branding strategies to enhance global market presence.Created compelling content, websites, and campaigns to align with clients’ branding and marketing goals.Designed, executed, and optimized digital marketing strategies and campaigns, leveraging data-driven insights.Analyzed and reported on campaign performance metrics to identify opportunities for improvement and maximize ROI. Show less

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  CODK - Camping Outdoor Danmark

  Mar 2019 - Jul 2021

  Consultant - Sustainability and communications

  Led multiple CSR, sustainability, and communication projects, advising and supporting members in aligning with customer and market sustainability expectations.Managed the development, implementation, and communication of a sustainability certification for Danish campsites, based on the UN Sustainable Development Goals (SDGs).Conducted problem identification and materiality assessments to guide project direction and priorities.Facilitated roundtable dialogues with internal and external stakeholders to ensure alignment and stakeholder buy-in.Identified and established strategic partnerships to strengthen the certification’s impact and reach.Designed and developed communication and marketing materials to enhance the certification's visibility and adoption, including presentations, written content, and visual assets.Advanced the commercial objective of promoting Danish camping's sustainable profile in international markets. Show less

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  Link Logistics

  Jul 2021 - now

  As a member of the senior management team, I oversee the Strategy, Sustainability, and Communications departments, ensuring alignment with organizational goals and meeting the increasing demands of a high-growth environment.Collaborate closely with equity owners, the board, and C-level executives to professionalize and align the organization.Lead the development and execution of strategies to align teams and initiatives, ensuring unified direction across the company.Manage the sustainability department, driving impactful initiatives and creating tailored solutions to meet organizational and customer needs.Oversee the communications department, developing strategies that enhance internal and external messaging, fostering engagement and clarity across stakeholders.Balance visionary strategy with practical execution to enable the organization to navigate complexity and achieve sustainable growth. Show less To address the increasing demands brought on by the company's high growth rate, I established the Sustainability and Communications departments, creating a structured and professional foundation to support and scale these critical areas effectively.Managed strategic organizational change by creating an internal network of sustainability ambassadors to embed sustainability into the company culture.Secured board and executive committee ownership of sustainability initiatives, fostering alignment and accountability.Translated the sustainability strategy into clear and actionable communication for senior leadership and the broader organization.Developed and led the company’s communications department, focusing on strengthening internal communication to ensure alignment in a rapidly growing and fragmented organization.Designed and implemented internal communication strategies to provide clarity, direction, and engagement among employees across all levels.As part of the EA function, I established structures and processes for effective collaboration across management levels and with the board, clarifying roles and purposes within leadership tiers. Advised and provided sparring to the CEO on strategic development and direction Show less With a very slim sustainability foundation and no structure for how to move forward, I designed and executed the corporate sustainability strategy, ensuring alignment with organizational goals and market demands.Managed sustainability projects to drive measurable impact and enhance corporate responsibility efforts.Collaborated with stakeholders across all levels to implement effective sustainability solutions and achieve strategic objectives.Led high-level strategic projects alongside the CEO and board, ensuring alignment with corporate priorities and timelines; an example was being project manager for our US foundation project, ensuring a proper foundation and structure for growth. Facilitated communication and coordination among executive stakeholders to drive project success.Provided executive-level administrative support, optimizing operations and enabling efficient decision-making processes. Show less

  • Director of Strategy, Sustainability & Communications

    Jan 2024 - now

  • Head of Sustainability & Communications and EA

    Aug 2022 - Jan 2024

  • Executive Business Partner - Sustainability, CEO projects and EA

    Jul 2021 - Aug 2022