Ana Masnikosa

Experience

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  CreITive

  Dec 2015 - Apr 2020

  In the course of my four years working as a full time digital designer, my preoccupation was producing user flows, wireframes, prototypes, UI/UX design etc. I was also responsible for creating brand oriented graphics and illustrations. I used this time to polished my skills in various programs and platforms, such as Sketch, InVision, Zeplin etc. Some of the clients I have worked with during this time are Visa, Prudential, Aldar, Paypal and many others. During this time at Creitive Digital Agency, I polished my skills in Adobe Creative Suite, while working on the creation of first-class ‘on-brand' digital assets and social content. By the end of my internship, and encouraged by my team leader, I started to shift from graphic design to user interface and user experience design, and illustration.

  • Digital Artist

    Mar 2016 - Apr 2020

  • Design Internship

    Dec 2015 - Mar 2016
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  Direction

  Oct 2019 - now

  I am currently working as a full time Product Designer at Studio Direction, where I have the opportunity to work with some great individuals and friends. My transfer from art director and UI/UX designer came spontaneously with a huge project I've been working on for about a year. As I grow in my role, I increasingly find myself needing to understand design systems and how they operate and evolve. It is a very complex domain and my day is sometimes filled with more unknowns than directions. My job is to ensure that the design system is accessible, understandable and logical, how the information is communicated through the system as well as what information is conveyed while always trying to bring the whole product to the next level.We are a design studio focused on turning ideas into digital products. Find us here :) Show less

  • Product Designer

    Jan 2022 - now

  • UI/UX Designer & Art Director

    Oct 2019 - Jan 2022
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  Faculty of Architecture, University of Belgrade

  Oct 2020 - now

  Doctoral Researcher

  I am still finding my way through this adventure.Stay tuned :)

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  HolyWally

  Nov 2021 - Oct 2023

  UI/UX Lead

  As a UI/UX Lead Designer I help HolyWally deliver the best experience for their end users and clients. HolyWally operates at a massive scale. It's a white-label digital wallet platform. It is developed, designed and maintained by a group of dedicated people across the world. My job is to establish a design system, while working on UX flows and making sure the design is consistent and recognisable. This is a finance oriented product, therefore it is crucial to understand what information is most relevant and important, and finding the best ways to visualize it. The product is always expanding, so currently I am working on establishing a color system in order to elevate the design system and allow for more possibilities in the future.Find out more about HolyWally here :) Show less