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Walid Karam

Walid Karam

Caterpillar Sales Professional

Followers of Walid Karam4000 followers
location of Walid KaramDubai, United Arab Emirates

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  • Timeline

  • About me

    Sales Director - Arabyads - CTV - LG, Hisense & TCL

  • Education

    • College saint joseph Antoura

      -

    • Lebanese Canadian University IPAC-Annecy,France

      2010 - 2012
      Master's degree Marketing

      Activities and Societies: Participated at GEM-INNO Awards and won the first prize for the phone booth innovation project submitted to Orange Telecom. Research methodology, Advanced Marketing Management, International Marketing

    • Lebanese canadian university

      2007 - 2010
      Bachelor's degree Marketing

    • Harvard Business School Online

      2021 - 2021
      Certificate in Leadership Principles Complete

      Leadership Principles is a 6-week, 35-hour online certificate program from Harvard Business School Online. Leadership Principles is designed to help individuals thrive as leaders, unleash the capabilities of others, and cultivate high-performing teams. This course leverages self-assessments, 360° feedback from colleagues, and the perspectives of fellow learners to help participants build greater self-awareness and enhance the versatility of their leadership style and approach.

  • Experience

    • M. Ezzat Jallad & Fils

      Jan 2011 - Jan 2016
      Caterpillar Sales Professional

      Senior Account Manager: (Caterpillar Certified Sales Professional), developing relationships with existing and new customers, gathering market and customer information, Customer adviser and consultant. Managing Key Accounts (Local and International).Managing Governmental & contracting tenders for diesel projects.Managing Day to day operation of sales inquiries, quotations & services including cost control.Managing turnkey projects: design and study breakdown submittal and scheduling.Monitoring and supervising productivity and work quality on site including inspection and management with contractor. Show less

    • BLOM Bank

      Jun 2011 - Oct 2011
      Marketing Department

      outdoor sales (housing loans, business loans), developing relationships with new customers, gathering market and customer information

    • JTI (Japan Tobacco International)

      Sept 2014 - Sept 2015
      Brand Ambassador

    • 7awi

      Jan 2016 - Jan 2017
      Digital Sales , Solutions Manager

      Responsible for generating sales for Online Advertising from Direct Clients and Media AgenciesManaging Key Accounts (Local and International).Managing Day to day operation of sales inquiries & quotationProspecting and developing new client relationships within a defined geography or marketDeveloping innovative proposals and delivering strategic sales presentationsAssist with preparation of contracts & media kits.Attend and participate in networking groups and events.

    • Project Agora

      Jan 2017 - Nov 2018
      Senior Business Development Manager | MENA

      Project Agora is Taboola's partner working in the Middle East, North Africa, and Eastern European countries. Our Mission is to make sure that the publishers are monetizing/growing their traffic in the best possible way.Project Agora, part of TDG company, energizes publishers, advertisers, and advertising agencies to cut through the complexity of digital business and drive their business fast forward through automated, data-driven, ad-technology solutions. Project Agora, a network of programmatic publisher marketplaces across CEE, SE Europe and MENA. Show less

    • TailWind EMEA part of ThinkDigital Group of Companies

      Jan 2017 - Nov 2018
      Sales Manager

      Tailwind is Appnexus' partner for over 30 countries in MEA & CEE .

    • Rotana Media Group

      Dec 2018 - Jun 2022
      Senior Digital Ad Sales & Social Media Monetization Manager

      • Handling strategic partnerships with YouTube, Google, Snap, Twitter & Facebook• Social Media monetization • Managing and monetizing Addressable TV • Managing Rotana.net Video On demand website and app – monetization, technical solutions, content & media• Implementing a new Digital strategy and market approach• Creating and implementing new digital Advertising offers/Programmatic Solutions• Creating a portfolio of digital media agencies and trading desks to spend on digital advertising• Negotiating strategic partnerships and integration with new digital platforms and suppliers.• Organizing B2B meetings and business roadshows in UAE & KSA• Delivering necessary trainings to KSA sales team in order to update them on the newest solutions provided by our strategic partners• Working closely with senior management and various teams across several locations• Working cross-functionally to ensure the delivery of content for our strategic partners• Monitoring daily data to ensure deliverables & revenues Show less

    • SMC

      Jun 2022 - Nov 2023
      Commercial and Social Media Monetization Director

      SMC is part of Engineer Holding Group, which entails several media companies such as Al-Arabia OOH, Ain Al-Arabia for indoor advertising, and MBC media solutions (MMS). SMC is one of the leading media company in Saudi Arabia, offering multiple advertising media solutions, and it is the exclusive media sales representative for Saudi Broadcasting Authority, Rotana FM, and Saudi Research and Media Group (SRMG). · Handling strategic partnerships with: YouTube, Google, Snap, Twitter & Facebook Publishers (SRMG, Asharq Bloomberg, Saudi Broadcasting Authority, Ajel , Sport360 , Strive etc) SAFF (Saudi Arabian Football Federation).· Managing a team of 4 salespeople in UAE & KSA· Managing Video On demand websites and app – monetization, technicalsolutions & SM.· Implementing a new Digital strategy and market approach· Creating and implementing new digital Advertising offers/ProgrammaticSolutions.· Creating a portfolio of digital media agencies and trading desks to spendon digital advertising· Negotiating strategic partnerships and integration with new digitalplatforms and suppliers.· Organizing B2B meetings and business roadshows in UAE & KSA· Delivering necessary trainings to KSA sales team to update them on thenewest solutions .· Working closely with senior management and various teams acrossseveral locations· Working cross‑functionally to ensure the delivery of content for ourstrategic partners· Monitoring daily data to ensure deliverables & revenues Show less

    • ArabyAds

      Nov 2023 - now
      Sales Director

      As the Sales Director at ArabyAds, I spearhead our strategic partnerships, including:🔹 Mawdoo3 Group:Partnering with Mawdoo3.com, the world's largest Arabic website with over 70 million monthly unique users, to deliver exceptional advertising solutions.🔹 LG, Hisense CTV Exclusive Partnership:Leading our exclusive collaboration with LG and Hisense in the realm of Connected TV (CTV) advertising, reaching viewers across various internet-connected television devices.🔹 Huawei Petal Ads:Empowering advertisers with premium ad features and precise targeting to reach Huawei device users seamlessly through Petal Ads.🔹 Performance Campaigns & Media Buying:Utilizing our Lead Gen forms and display inventory to generate high-quality leads, while also collaborating with media agencies and direct clients to optimize campaign performance.My approach revolves around driving strategic sales initiatives to maximize revenue growth. By fostering strong stakeholder relationships and leveraging data insights, I ensure informed decision-making for sustainable business success. Show less

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Walid Karam
      Power System Retail SIP 2013 ( Caterpillar ) - Oct 2013 Caterpillar International Award for power system Retail ( First Prize )
    • Awarded to Walid Karam
      Caterpillar University Caterpillar University Nov 2012 Caterpillar University (e-Learning )
    • Awarded to Walid Karam
      First Prize award GEM-INNO Orange Group France Telecom Nov 2012 First Prize Award GEM-INNOFrance Telecom, Orange Group (spread in 5 continents, 220 countries, and 226 million customers worldwide).Won the first prize for the phone booth innovation project submitted to Orange Telecom, France.

  • Volunteer Experience

    • Former securest , Emergency Medical Services

      Issued by Lebanese Red Cross
      Lebanese Red CrossAssociated with Walid Karam

    • DIC2 Club President

      Issued by Toastmasters International on Apr 2019
      Toastmasters InternationalAssociated with Walid Karam