André Bisschop

Experience

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  HDC Media

  Jan 1987 - Jan 1990

  News Reporter

  It was my first job, and it was a rough one — a toxic little world with a lot of envy and competition. I got bullied and cheated too many times. Perhaps it was a means to an end. I promised myself to protect talent for the rest of my career.

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  Trouw

  Jan 1990 - Jan 1995

  Sports Writer & Editor

  Home is where the heart is. Trouw was like home, and it will always be that way.

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  AD NieuwsMedia

  Jan 1995 - Jan 1995

  Lead Writer

  Still speechless after all these years...

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  Omroep Gelderland

  Jan 1996 - Jan 1998

  Managing Editor

  What a blast this was! Being the managing editor was one of the most challenging and intriguing adventures that a journalist like me could be facing. I loved it. Until Nieuwe Revu came along...

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  Nieuwe Revu

  Jan 1998 - Jan 2000

  Senior Reporter

  If they let you do your thing in complete freedom, there's hardly anything left for desire. Writing about sports was as good as it gets. It allowed me to reset boundaries. My stories even became the subject of conversation at the school of journalism. Flattering.

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  RAPP

  Jan 2000 - Jan 2003

  Editor in Chief

  The first steps in advertising, you don't forget easily. In a different environment than I was used to in journalism, I was able to develop in peace and freedom to do great things. A pleasant experience that often came in handy to me later on.

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  Towers Perrin

  Jan 2003 - Jan 2005

  Change Implementation Manager

  WOW, how much I enjoyed this job. The high level of professionalism challenged me continuously. My duty was to create communication concepts on rewards and benefits for stakeholders and employees. Acceptance of change is pretty hard work, I can tell. I tried and succeeded.

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  Vdbj_

  Jan 2005 - Jan 2005

  Chief Commercial Officer (CCO)

  After two weeks already, the American shareholders decided to cancel all annual contracts. And I just signed one. The announcement felt pretty uncomfy. In mutual consultation, we instantly ended the relationship. I am allergic to dishonesty.

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  MediaPartners Group

  Aug 2005 - Sept 2009

  Creative Director

  At MPG, I introduced a new label: Internal Communications. It was magic from day one. Some high lights: - development of the communication strategy around the re-organisation of TNT Post - implementing new integrity standards TNT Post, worldwide - communication strategy TNT Mobility, launching the right message- award-winning communications strategy for Nuon to gain the commitment of employees Other clients: ABN AMRO, Staatsbosbeheer, Etos, Gall&Gall, ING

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  Readershouse Brand Media

  Sept 2009 - May 2010

  Editor in Chief

  Everything seemed right until I got harmed by the DNA mismatch. RHBM didn't meet my values. Too bad. In the meantime, I managed to help Ziggo get rid of its dreadful reputation by creating a groundbreaking concept.

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  Axioma Contentmarketing & Communicatie

  Jan 2010 - Jan 2015

  Creative director

  I lived under the assumption that I owned this agency for a long time. I was wrong. Axioma turned out to be a temporary home. But OMG, I loved it. It was fantastic to launch Deutsche Bank on the Dutch market and to help Agis connect with its clients. I loved positioning UMC Utrecht as the hospital that really cared about citizens. It was huge to be Yarden's advisor on internal communications. Thanks for having me, guys.

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  El Contento

  Jan 2014 - Jan 2025

  Zielenvisser

  Onder de naam El Contento heb ik ongeveer alles gedaan wat met communicatie te maken heeft. Zonder te overdrijven denk ik zelfs een van de pioniers op het gebied van content marketing te zijn geweest. Nu ben ik er klaar mee. Tijd voor een andere naam en nieuwe initiatieven.

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  KNAK.

  Apr 2019 - Mar 2022

  Creatief Strateeg

  KNAK (from Gotland and Stockholm) builds brands. In 2019, El Contento and Knak joined forces. We helped numerous brands find their core and delighted them with creative surprises.

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  Monk & Mountain

  Aug 2021 - now

  Mede-eigenaar

  Monk & Mountain is een B2B-bureau en bedenker van het unieke Discover&Activate-model. Wij geloven dat elk bedrijf een uniek, onderscheidend verhaal in zich draagt. Door de ziel helder te definiëren en uit te dragen, helpen wij bedrijven sterkere connecties aan te gaan met klanten en (nieuwe) medewerkers.Met onze unieke methode ontwikkelen we eerlijke merkverhalen, menselijke campagnes en creëren we een cultuur van trots en passie.

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  Pluq

  Aug 2022 - now

  Communicatiemanager

  Pluq is de meest genereuze en servicegerichte aanbieder van EV-laadservices in NL, Dui en Be. En dat probeer ik verder uit te bouwen, zodat iedereen begrijpt dat Charging een dienst is die alle bedrijven kunnen aanbieden, ook al willen of kunnen ze er niet in investeren. Pluq financiert alles van aanschaf tot installatie, van onderhoud tot beheer. Als klap op de vuurpijl deelt het de nettowinst met zijn klanten. Nul kosten, nul risico's, nul stress, 365 dagen voordeel.