Alessandra Baldeo

Experience

• 

  EPRICE

  Mar 2017 - Sept 2019

  Customer Onboarding Specialist and Account Manager

  • Marketplace Account Management: managed catalog integration for diverse categories (beauty,fashion, furniture, IT, Audio&Video) on Mirakl Platform• Seller Support & Training: assisted sellers with issues and provided training for platformoptimization, boosting sales.• Assistance to both national and international sellers (English, Chinese, French, German andRumanian) for product integration via manual, CSV or API processes, providing technical guidance• Support sellers on content improvements of products for better ranking and win the Buybox• International Project Leadership: led IMN Project with major European Marketplaces (Kaufland DE,Cdiscount FR, eMAG RO) for cross-border expansion.• Departmental Coordination: orchestrated activities between Marketplace and CatalogueDepartments for streamlined operations.• Performance Analysis: analyzed seller data to enhance GMV, optimize product pages, and secureBuy-box for increased visibility.• Global Engagement: participated in Sellers' Days in France, Germany, and Romania to foster relationships and gain market insights Show less

• 

  BB FARMA

  Oct 2019 - Jul 2020

  Regulatory Affairs Specialist

  BB Farma is an Italian certified medicines wholesaler, leader in safe quality pharmaceutical import and export. Managed parallel import authorization, including production and distribution of equivalent drugs and consumer products for the German market. Experienced in liaising with Marketing Authorization Holders for drug sampling and coordinating re-boxing or relabelling processes. Skilled in maintaining regulatory compliance and managing product/company certifications

• 

  VidaXL

  Aug 2020 - Feb 2022

  • Establish relation with existing marketplaces in 29 countries• Lead projects for vidaXL as a seller on external marketplaces and platforms • Learn and understand the various backend systems of the marketplaces (e.g. Mirakl, Shopify, Tradebyte..)• Define integration planning and implement the planning• Define technical integrations requirements and specifications for IT sprint team• Find the most effective solutions for the integration by aligning with all other stakeholders• Define configuration requirements for finance, logistics, customer service teams• Improve integration and add functionalities along the way if marketplace is performing• Follow up on the task related to content, offer & stock updates • Account management, product feed correction• Point of contact for different stakeholders (IT, BAs, CS, Supply Chain, Finance)• Provide training session to CS• Conduct handover and training to the Sales Launcher Show less • Analyze the content requirements of new sales channels on which vidaXL is onboarded as a seller• Define the most suitable method for content creation and update on sales channels• Conduct initial tests for content creation on each sales channel• Create content feed requirements for each sales channel and communicates them to the content team• Ensure product data quality, by using ProductsUp, CMS and other product management tools• Provide training for the Content team on the specifics of each sales channel• Monitor the timely content creation on sales channels• Analyse error reports and makes corrections to meet content requirements• Identify portfolio gaps and communicates them to the Content team and to management• Provide regular reporting on the listing status on new and existing sales channels• Support improvement of listings on existing channels (e.g. add attributes, most relevant keywords) Show less

  • Marketplace Integration Specialist

    Aug 2021 - Feb 2022

  • Digital Content Specialist

    Aug 2020 - Feb 2022
• 

  Dwarfs (acquired by Olsam)

  Feb 2022 - Jun 2022

  Marketplace Manager

  • Define commercial planning and analyze local markets• Create a scalable set-up to align new brands on existing local marketplaces• Create brand awareness and revenue by adding new local European Marketplaces• Daily content improvement of product listings and rankings• Optimize SEO, add most relevant keywords, attrobutes, add unique product description• Ensure all product images are high-quality• Implement advertising campaigns• Learn and manage different marketplace backends• Define integration planning by using aggregators (Channable, Channelengine)• Implementation of the PIM• Stakeholders management (finance, supply chain, and customer service)• Monitor order connection through Shopify, Everstox and E-warehouse Show less

• 

  Kramp

  Jul 2022 - now

  Maykers - Powered by KrampMaykers is an online Marketplace launched by Kramp that brings suppliers, dealers and farmers together. We make it simple to sell, find and purchase professional products.• Ownership of the Company's applications (Mirakl/Hubspot/Segment)• Communicate product updates, new features, and functionality• Perform testing end-to-end to understand the behaviour of the new feature• Responsible for the proper use of all tools related to the company's e-commerce landscape• Train colleagues on software usage across the organization• Research software applications that could contribute to the improvement of Maykers' product• Support stakeholders on the improvement of the processes, maintain strong relationship with stakeholders• Together with the PO discuss usage of tools to facilitate the stream of ideas• Work with the product team on the implementation of new features• Be the bridge between business team and tech team, conveying clearly goals and expectations Show less

  • Product Analyst

    May 2024 - now

  • Application Manager

    Jul 2022 - Apr 2024