Merideth Menken

Experience

• 

  EEI Communications

  Jan 1997 - Jan 2002

  Project Manager / Business Development Specialist
• 

  WCG FDAnews

  Jan 2002 - Jan 2003

  Marketing Manager
• 

  Safe Kids Worldwide

  Jan 2003 - Jan 2006

  Publications Manager

  • Implemented rebranding from National Safe Kids Campaign (US-centric) to Safe Kids Worldwide, a global organization with brand localization. • Increased publications sales 10 percent in under a year by expanding email marketing.• Developed media and B2C educational content in connection with release of original public health research.• Planned and executed first direct fundraising effort.

• 

  American Dental Education Association

  Jan 2006 - Sept 2011

  Senior Director for Publications and Communications

  • Orchestrated digital and print campaigns to market events, products and services and support member recruitment and retention.• Convened collaborative cross-functional teams to shape messaging and generate new products. Created go-to-market plans.• Led brand re-alignment program, including development of a new logo.• Rebuilt and relaunched adea.org website.• Planned and executed email marketing. • Initiated social media presence for the organization.• Oversaw scholarly journal, member communications, books, media relations, advertising sales, and digital advertising. Five direct reports. Show less

• 

  Information Technology Advisory Group (ITAG)

  Sept 2011 - Dec 2020

  Consultant

  • Worked with stakeholders to identify gaps and challenges and define opportunities.• Conducted user surveys / interviews, market research and competitive analysis.• Assessed performance measured by Google Analytics against business goals and make recommendations to optimize web content.• Captured digital transformation strategies in multi-year roadmaps.• Educated clients about technical concepts and options.• Led design / build processes including:-- Persona, user story, process flow and customer journey development.-- Information architecture development.-- Design of wireframes, prototypes and page templates.-- Search configuration.-- Usability testing.• Created launch strategies and communications.• Oversaw implementation and integration of association management systems, websites, learning management systems, marketing automation systems and other platforms. Included single sign-on development and end-to-end testing. Show less

• 

  Freelance

  Jan 2021 - now

  Digital Strategy, Marketing & Communications

  • Integrated digital marketing strategy, including organic social, video, retargeting, engagement platforms and SEO• Technology assessment focusing on association management systems and websites• Needs assessment and software selection • Business analysis and implementation oversight

• 

  .orgSource

  Feb 2021 - now

  Consultant

  .orgSource works directly with association leadership teams, providing strategies and data-driven solutions that reflect our deep understanding of association challenges and approaches for overcoming them. Our success spans 17 years and represents more than 200 client engagements. From developing an integrated strategic plan to preparing your association for a digital future and supporting implementation of your important projects and initiatives, .orgSource’s experienced advisors are ready to serve your needs. Show less