
Sofia Ajayi
Event Staff

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About me
Accounts, Relationship & Engagement Manager
Education

London South Bank University
2017 - 2018Master of Science - MSc Mental Health and Clinical Psychology MeritActivities and Societies: LSBU Psychology Society Member British Psychological Society (BPS) Gaining an in depth understanding on the role of psychological and social factors in causing and maintaining mental health difficulties, especially amongst African/Caribbean service users. Modules: Experts by ExperiencePsychosocial InterventionsResearch Methods for Mental Health (Qualitative and Quantitative Research Methods) Exploring mental health and distress in the clinic and communityIntroduction to clinical skills Dissertation on "the role of identity as a… Show more Gaining an in depth understanding on the role of psychological and social factors in causing and maintaining mental health difficulties, especially amongst African/Caribbean service users. Modules: Experts by ExperiencePsychosocial InterventionsResearch Methods for Mental Health (Qualitative and Quantitative Research Methods) Exploring mental health and distress in the clinic and communityIntroduction to clinical skills Dissertation on "the role of identity as a mother on the journey in and out of Substance misuse" Professional Placement at Camden Mind London Show less

International Baccalaureate
2011 - 2014IB diploma Psychology 36Activities and Societies: Creativity, Action, Service (150 hours) Pass History - HLBiology - HLSwedish B - HLPsychology - SLEnglish A - SLMaths - studies SLCreativity, Action & Service - 150hrs ( Choir, Gym, Local Volunteering)Theory of knowledge & Extended essay.

London South Bank University
2014 - 2017Bachelor of Applied Science (BASc) Psychology 1st ClassActivities and Societies: LSBU Psychology Society British Psychological Society (BPS) Afro-Caribbean Society (ACS) Final Year Project - "To what extent does explicit identification and explicit attitude predict problematic Facebook use?" - 1stMental Health and Distress - 1stThinking Past, Present & Future - 1stResearch Methods in psychology - 1stCounselling Psychology - 2:1 (first division)
Experience

High Society
Feb 2015 - Jul 2016Event StaffAs an event staff, You get to travel around London and work at different amazing venues. With High Society, My shifts range from working at the Chelsea Flower show to working at Weddings, Bar mitzvahs, Paris Air show etc. Role;- Being friendly and a good team player.- Abilty to carry 3 plates and clear a minimum of 5. - Serving at Champagne reception, canape service, fine dining, as Well as kiosk service at Twickenham. *** In addition to my role at High Society, I also have a total of five years experience working at high profile events and providing great customer service at restaurants and other similar settings *** Show less

London South Bank Students' Union
Jul 2015 - May 2017Worked with a team of five receptionists to make sure that the marketing department and the reception at SU ran efficiently. Key Roles:First point of contact for the Union. Providing excellent customer service both over the phone and in person.Sales of the Unions' merchandise such as NUS cards, T-shirts and Hoodies using MSL software. Receiving calls, booking appointments and cashing up. Key Skills:Good oral and written communication skills and a positive commitment to customer service.Ability to deal with problems in a creative and effective manner both individually and as part of a teamSmart appearance & presentable.Excellent typing skills and a good working knowledge of MS Word, Outlook, Excel, and PowerPoint. Show less Strategising, organising and running of all Students' Union events. Whilst dealing with different stakeholders ranging from students to executive members of staff to ensure that our events were diverse and inclusive to the entire student body. Key Roles: Setting up events, coordinating calendars, managing logistics, budgets and timescales. Coordinating pub quiz (researching and writing up questions for the quiz). Preparing packs and allocating incentives for participation. Hosting the weekly pub quiz, Karaoke Nights and End of Semester events. Weekly meetings on how to best promote and execute events to the students. Skills Acquired: Excellent networking, communication and social engagement skills across face-to-face, telephone and social media. The capacity both to contribute to a team and to use own initiativeAble to work flexibly and creatively with a wide range of individuals both externally and internally in a complex and diverse environment. Show less
Receptionist
Apr 2016 - May 2017Assistant Events Coordinator
Jul 2015 - Feb 2017

Attendo
Jun 2016 - Sept 2016Support Care WorkerDuring the summer, I worked as an assistant carer to elderly people living with different forms of dementia at Attendo AB in Stockholm Sweden. - My role involved carrying out social activities that aimed to improve the day-to-day life of People living with memory difficulties. - I also provided help with basic day-to-day activities such as bathing, feeding & mobility.- I introduced the frequent use of the game "memory" to help develop the cognitive abilities of our clients. Clients and staff members showed positive feedback towards this exercise.- Being a support system for the service users, by socializing with them and ensuring that they are getting the most out of their days. Skills Acquired:- Experience of providing a high level of customer care, working and contributing to agreed standards of delivery.- A highly professional approach to work, adapting approaches and communication styles as required. Show less

London South Bank University
Jul 2016 - Jun 2019As a student engagement officer, my main role was to improve student engagement with their courses, the school, the university, and other extracurricular activities as required to gain a well-rounded degree and HE experience. Key roles:- Working closely with key stakeholders within the department and the university, to ensure high levels of student engagement with different projects within the school. - Working collaboratively with the Director of Education to create and hold support/alternative programs for 'vulnerable' students, to ensure that the said students are receiving the maximum amount of support possible to successfully complete and attain their degree. Observed an increase in the level of progression among Cert-HE students to 60% from 40%. - Generating key reports and analysis for key stakeholders, heads of divisions, course directors and lecturers, to provide clear and concise data and information about students engagement with different projects within the school. - Providing support and signposting students (with emotional and financial needs) to appropriate departments within the University to ensure that their concerns are dealt with efficiently. - Organizing and overseeing (informal and formal) events within the school. Show less Providing pastoral care and being the first point of contact to residents at the university's biggest student accommodation. Key Roles: Worked with a team of six hall ambassadors and three seniors hall ambassadors to cater for the well-being of 600+ students living in the student accommodation. Covering the front of house reception.Strategising, planning and implementing different engagement activities to get students involved with the union and the university. By putting in place appropriate promotions and providing incentives for participation. Conducting flat checks and holding monthly flat meetings and flat checks. The first point of contact for students to lodge complaint/concerns. Dealing with emergencies around emotional and physical wellbeing. Skills Acquired: - The ability to demonstrate an understanding of equality and diversity, and its practical application.- Good oral and written communication skills and a positive commitment to customer service.- The capacity both to contribute to a team and to use own initiative.- Ability to deal with problems in a creative and effective manner both individually and as part of a team Show less
Student Administrator
Jun 2018 - Jun 2019Student Engagement Officer
Aug 2017 - Jun 2019Hall Ambassador McLaren House
Jul 2016 - Jul 2017

JS GROUP
Jul 2019 - nowEngagement PartnerOwnership and Management of 2-4 University accounts worth > £ 2 million ExpertiseCustomer & Stakeholder Relationship Management - (Internal & external) across various levels within Universities up to VC level - (senior management teams). I have an in-depth understanding of the industry and sector. I am a trusted and relatable partner to key customer stakeholders. Deliver and implement dynamic and successful schemes that help promote better student engagement outcomes across institutions. Using digital marketing strategies & research-based solutions, including tech solutions to drive engagement. Driving Results and targets by performing consistently and successfully across KPIs, metrics, and objectives.Key Deliverables Project Management, Account Planning, Performance reviews of schemes - Successfully Onboarding new customers/schemes and supporting their implementation. Using digital marketing strategies & research-based evidence to drive engagement and achieving over 70% of engagement consistently in the past 3 years.How- Business & Project; Planning, reviews & Management- Check-in calls & Drop-in sessions - Onsite training sessions- Successfully Onboarding new customers/schemes and supporting their implementation. - Attending, running & presenting at client project meetings (online & face to face)- Delivering efficiencies through the streamlining and scaling of processes- Using digital marketing strategies to drive engagement and increase engagement numbers significantly Show less
Licenses & Certifications

Certificate of attendance
MHFA - Mental Health First Aid TrainerSept 2016
Growth Mindset
Virtual College Ltd.May 2021- View certificate

Creating a Culture of Service
LinkedInApr 2019 - View certificate

Problem Solving Techniques
LinkedInApr 2019 
Lsbsu certificate of achievement
London South Bank Students' UnionJun 2015- View certificate

Unconscious Bias
LinkedInFeb 2019 
Certificate in Enterprise
London South Bank UniversityJan 2015- View certificate

Customer Retention
LinkedInFeb 2019 - View certificate

Persuading Others
LinkedInJan 2019 - View certificate

Innovative Customer Service Techniques
LinkedInFeb 2019
Volunteer Experience
Personal Care Assistant
Issued by Lewisham Council on Mar 2019
Associated with Sofia AjayiVice President Psychology Society
Issued by London South Bank University on Jun 2015
Associated with Sofia AjayiResearch Assistant Qualitative Research Methods
Issued by London South Bank University on Oct 2015
Associated with Sofia AjayiSupport Worker (Proffessional Placement)
Issued by LONDON CYRENIANS HOUSING LIMITED on Jan 2017
Associated with Sofia Ajayi
Languages
- enEnglish
- swSwedish
- yoYoruba
- frFrench
- crCreoles and pidgins
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