Sofia Ajayi

Sofia Ajayi

Event Staff

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location of Sofia AjayiLondon, England, United Kingdom

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  • Timeline

  • About me

    Accounts, Relationship & Engagement Manager

  • Education

    • London South Bank University

      2017 - 2018
      Master of Science - MSc Mental Health and Clinical Psychology Merit

      Activities and Societies: LSBU Psychology Society Member British Psychological Society (BPS) Gaining an in depth understanding on the role of psychological and social factors in causing and maintaining mental health difficulties, especially amongst African/Caribbean service users. Modules: Experts by ExperiencePsychosocial InterventionsResearch Methods for Mental Health (Qualitative and Quantitative Research Methods) Exploring mental health and distress in the clinic and communityIntroduction to clinical skills Dissertation on "the role of identity as a… Show more Gaining an in depth understanding on the role of psychological and social factors in causing and maintaining mental health difficulties, especially amongst African/Caribbean service users. Modules: Experts by ExperiencePsychosocial InterventionsResearch Methods for Mental Health (Qualitative and Quantitative Research Methods) Exploring mental health and distress in the clinic and communityIntroduction to clinical skills Dissertation on "the role of identity as a mother on the journey in and out of Substance misuse" Professional Placement at Camden Mind London Show less

    • International Baccalaureate

      2011 - 2014
      IB diploma Psychology 36

      Activities and Societies: Creativity, Action, Service (150 hours) Pass History - HLBiology - HLSwedish B - HLPsychology - SLEnglish A - SLMaths - studies SLCreativity, Action & Service - 150hrs ( Choir, Gym, Local Volunteering)Theory of knowledge & Extended essay.

    • London South Bank University

      2014 - 2017
      Bachelor of Applied Science (BASc) Psychology 1st Class

      Activities and Societies: LSBU Psychology Society British Psychological Society (BPS) Afro-Caribbean Society (ACS) Final Year Project - "To what extent does explicit identification and explicit attitude predict problematic Facebook use?" - 1stMental Health and Distress - 1stThinking Past, Present & Future - 1stResearch Methods in psychology - 1stCounselling Psychology - 2:1 (first division)

  • Experience

    • High Society

      Feb 2015 - Jul 2016
      Event Staff

      As an event staff, You get to travel around London and work at different amazing venues. With High Society, My shifts range from working at the Chelsea Flower show to working at Weddings, Bar mitzvahs, Paris Air show etc. Role;- Being friendly and a good team player.- Abilty to carry 3 plates and clear a minimum of 5. - Serving at Champagne reception, canape service, fine dining, as Well as kiosk service at Twickenham. *** In addition to my role at High Society, I also have a total of five years experience working at high profile events and providing great customer service at restaurants and other similar settings *** Show less

    • London South Bank Students' Union

      Jul 2015 - May 2017

      Worked with a team of five receptionists to make sure that the marketing department and the reception at SU ran efficiently. Key Roles:First point of contact for the Union. Providing excellent customer service both over the phone and in person.Sales of the Unions' merchandise such as NUS cards, T-shirts and Hoodies using MSL software. Receiving calls, booking appointments and cashing up. Key Skills:Good oral and written communication skills and a positive commitment to customer service.Ability to deal with problems in a creative and effective manner both individually and as part of a teamSmart appearance & presentable.Excellent typing skills and a good working knowledge of MS Word, Outlook, Excel, and PowerPoint. Show less Strategising, organising and running of all Students' Union events. Whilst dealing with different stakeholders ranging from students to executive members of staff to ensure that our events were diverse and inclusive to the entire student body. Key Roles: Setting up events, coordinating calendars, managing logistics, budgets and timescales. Coordinating pub quiz (researching and writing up questions for the quiz). Preparing packs and allocating incentives for participation. Hosting the weekly pub quiz, Karaoke Nights and End of Semester events. Weekly meetings on how to best promote and execute events to the students. Skills Acquired: Excellent networking, communication and social engagement skills across face-to-face, telephone and social media. The capacity both to contribute to a team and to use own initiativeAble to work flexibly and creatively with a wide range of individuals both externally and internally in a complex and diverse environment. Show less

      • Receptionist

        Apr 2016 - May 2017
      • Assistant Events Coordinator

        Jul 2015 - Feb 2017
    • Attendo

      Jun 2016 - Sept 2016
      Support Care Worker

      During the summer, I worked as an assistant carer to elderly people living with different forms of dementia at Attendo AB in Stockholm Sweden. - My role involved carrying out social activities that aimed to improve the day-to-day life of People living with memory difficulties. - I also provided help with basic day-to-day activities such as bathing, feeding & mobility.- I introduced the frequent use of the game "memory" to help develop the cognitive abilities of our clients. Clients and staff members showed positive feedback towards this exercise.- Being a support system for the service users, by socializing with them and ensuring that they are getting the most out of their days. Skills Acquired:- Experience of providing a high level of customer care, working and contributing to agreed standards of delivery.- A highly professional approach to work, adapting approaches and communication styles as required. Show less

    • London South Bank University

      Jul 2016 - Jun 2019

      As a student engagement officer, my main role was to improve student engagement with their courses, the school, the university, and other extracurricular activities as required to gain a well-rounded degree and HE experience. Key roles:- Working closely with key stakeholders within the department and the university, to ensure high levels of student engagement with different projects within the school. - Working collaboratively with the Director of Education to create and hold support/alternative programs for 'vulnerable' students, to ensure that the said students are receiving the maximum amount of support possible to successfully complete and attain their degree. Observed an increase in the level of progression among Cert-HE students to 60% from 40%. - Generating key reports and analysis for key stakeholders, heads of divisions, course directors and lecturers, to provide clear and concise data and information about students engagement with different projects within the school. - Providing support and signposting students (with emotional and financial needs) to appropriate departments within the University to ensure that their concerns are dealt with efficiently. - Organizing and overseeing (informal and formal) events within the school. Show less Providing pastoral care and being the first point of contact to residents at the university's biggest student accommodation. Key Roles: Worked with a team of six hall ambassadors and three seniors hall ambassadors to cater for the well-being of 600+ students living in the student accommodation. Covering the front of house reception.Strategising, planning and implementing different engagement activities to get students involved with the union and the university. By putting in place appropriate promotions and providing incentives for participation. Conducting flat checks and holding monthly flat meetings and flat checks. The first point of contact for students to lodge complaint/concerns. Dealing with emergencies around emotional and physical wellbeing. Skills Acquired: - The ability to demonstrate an understanding of equality and diversity, and its practical application.- Good oral and written communication skills and a positive commitment to customer service.- The capacity both to contribute to a team and to use own initiative.- Ability to deal with problems in a creative and effective manner both individually and as part of a team Show less

      • Student Administrator

        Jun 2018 - Jun 2019
      • Student Engagement Officer

        Aug 2017 - Jun 2019
      • Hall Ambassador McLaren House

        Jul 2016 - Jul 2017
    • JS GROUP

      Jul 2019 - now
      Engagement Partner

      Ownership and Management of 2-4 University accounts worth > £ 2 million ExpertiseCustomer & Stakeholder Relationship Management - (Internal & external) across various levels within Universities up to VC level - (senior management teams). I have an in-depth understanding of the industry and sector. I am a trusted and relatable partner to key customer stakeholders. Deliver and implement dynamic and successful schemes that help promote better student engagement outcomes across institutions. Using digital marketing strategies & research-based solutions, including tech solutions to drive engagement. Driving Results and targets by performing consistently and successfully across KPIs, metrics, and objectives.Key Deliverables Project Management, Account Planning, Performance reviews of schemes - Successfully Onboarding new customers/schemes and supporting their implementation. Using digital marketing strategies & research-based evidence to drive engagement and achieving over 70% of engagement consistently in the past 3 years.How- Business & Project; Planning, reviews & Management- Check-in calls & Drop-in sessions - Onsite training sessions- Successfully Onboarding new customers/schemes and supporting their implementation. - Attending, running & presenting at client project meetings (online & face to face)- Delivering efficiencies through the streamlining and scaling of processes- Using digital marketing strategies to drive engagement and increase engagement numbers significantly Show less

  • Licenses & Certifications

    • Certificate of attendance

      MHFA - Mental Health First Aid Trainer
      Sept 2016
    • Growth Mindset

      Virtual College Ltd.
      May 2021
    • Creating a Culture of Service

      LinkedIn
      Apr 2019
      View certificate certificate
    • Problem Solving Techniques

      LinkedIn
      Apr 2019
      View certificate certificate
    • Lsbsu certificate of achievement

      London South Bank Students'​ Union
      Jun 2015
    • Unconscious Bias

      LinkedIn
      Feb 2019
      View certificate certificate
    • Certificate in Enterprise

      London South Bank University
      Jan 2015
    • Customer Retention

      LinkedIn
      Feb 2019
      View certificate certificate
    • Persuading Others

      LinkedIn
      Jan 2019
      View certificate certificate
    • Innovative Customer Service Techniques

      LinkedIn
      Feb 2019
      View certificate certificate
  • Volunteer Experience

    • Personal Care Assistant

      Issued by Lewisham Council on Mar 2019
      Lewisham CouncilAssociated with Sofia Ajayi
    • Vice President Psychology Society

      Issued by London South Bank University on Jun 2015
      London South Bank UniversityAssociated with Sofia Ajayi
    • Research Assistant Qualitative Research Methods

      Issued by London South Bank University on Oct 2015
      London South Bank UniversityAssociated with Sofia Ajayi
    • Support Worker (Proffessional Placement)

      Issued by LONDON CYRENIANS HOUSING LIMITED on Jan 2017
      LONDON CYRENIANS HOUSING LIMITEDAssociated with Sofia Ajayi