Safa Mubgar

Experience

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  Saqi Books

  Dec 1996 - Jul 2009

  Bookshop Manager

  Managed English dept. of a busy and well-established Middle Eastern bookseller.

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  DARTON LONGMAN & TODD LIMITED

  Oct 2009 - Jun 2012

  Marketing & Publicity Manager

  Managed all aspects of marketing; publicity, events, author online presence, website and advertising budget.

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  Independent Yemen Group

  Jul 2011 - Nov 2013

  Co-Founder, Chair

  Key achievements:Advanced philanthropic development and collaboration leading to successful fundraising and pledges.Informed and targeted awareness and advocacy campaigns and events; impactful social media campaigning, pitched and published national stories, Interviews on BBC Arabic, BBC World Service, Channel 4 News, and Al Jazeera. Organised international conferences on Middle East / Arab Spring and Yemeni affairs, managed international PR campaigns for cultural events in Yemen and the UK.Addressed parliamentarians, and successfully lobbied UK Foreign Secretary William Hague, Minister for International Development Andrew Mitchell and Alan Duncan for support. Fundraising, managing and organising Nobel Peace Prize Laureate Tawakkul Karman’s first UK diplomatic visit in December 2011.Worked with academics and assisted emerging youth artists in finding sponsorships, new partnerships and exhibiting work internationally. Show less

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  MENARC Limited (UK) - Middle East & North Africa Regional Consulting

  Nov 2012 - now

  Director

  Strategic research and communications, monitoring, data analysis, business intelligence reporting, translation service, PR and relationship management• Designing intergated strategy campaigns; managing web presence, media relations,content creation, editing and translation• Running and devising advocacy strategies • Round the clock campaign management• Securing and managing international partnerships• Managing fundraisers and events• Nuanced relationship management • Developing intelligent modes of application for data-driven analysis, reporting to suit client needs• Advising on and innovating brand messaging • Safe and agile information management• Guiding and training clients and their teams to help ensure they continue to articulate andengage constructively across cultural, linguistic and political divides. Show less