Walid AlSulami

Experience

• 

  Hungryksa.com

  Sept 2005 - Mar 2007

  Founder

  an online food ordering service that helps customers find restaurants in their area. the services provided through website and app through Nokia.

• 

  Nielsen

  May 2007 - Sept 2009

  Interviewer & Focus group moderator

  Conducted in-depth interviews and focus groups to gather consumer insights and opinions.Moderated discussions, ensuring productive and informative sessions.Recruited and screened participants, ensuring demographic accuracy.Developed and implemented effective questioning techniques.Analyzed and reported findings, providing actionable insights.Collaborated with research teams to integrate qualitative data into studies.Managed logistics, ensuring seamless execution of research projects. Show less

• 

  SIGAS

  Jun 2008 - Dec 2008

  Marketing Coordinator

  Assisted in developing and executing marketing strategies to drive business growth.Coordinated marketing campaigns, events, and promotions to enhance brand visibility.Conducted market research and analyzed customer feedback to inform marketing initiatives.Created engaging marketing materials, including brochures, flyers, and presentations.Managed social media presence and implemented online marketing tactics.Collaborated with sales teams to align marketing efforts with business objectives.Tracked and reported marketing metrics, providing insights for campaign optimization. Show less

• 

  Onlyfreelancer.com

  Sept 2009 - May 2011

  Founder

  Online Crowdsourcing marketplace that allow end users and companies to hire expert freelancers for their online jobs.

• 

  King Fahad Medical City

  Oct 2009 - Jun 2010

  Information Specialist

  Managed and analyzed healthcare data, providing insights to improve patient outcomes and hospital operations.Developed and maintained accurate databases, reports, and dashboards for informed decision-making.Conducted research and provided evidence-based information to healthcare professionals.Collaborated with multidisciplinary teams to integrate data-driven insights into clinical practices.Designed and implemented effective information dissemination strategies for patients and staff.Ensured data privacy, security, and compliance with healthcare regulations.Contributed to quality improvement initiatives, leveraging data analysis and insights. Show less

• 

  Nielsen

  Mar 2010 - Jul 2013

  Senior Research Executive

  Led research projects for top-tier clients, delivering actionable insights and driving business growth.Designed and executed customized research studies, surveys, and analyses to meet client objectives.Developed and maintained strong client relationships, providing expert guidance and recommendations.Presented findings and insights to clients, influencing strategic decisions and marketing initiatives.Collaborated with global teams to leverage best practices, methodologies, and tools.Mentored junior researchers, enhancing team capabilities and knowledge sharing.Contributed to business development, identifying new opportunities and driving revenue growth. Show less

• 

  Al Safi Danone

  Aug 2013 - Aug 2014

  Assistant Marketing Manager

  Providing consumer analyses and Insights from different research studies to support the management decisions.Providing valuable insights through product/concept testing, pricing research, usage & attitude, consumer shopping behavior and consumer trend studies by utilizing both quantitative and qualitative research techniques.Continuous tracking of Brand health for all brands in respective categories through brand tracker, advertising evaluation (pre and post).Prove/disprove our brand hypotheses and make sense of the data we have gathered to discover what opportunities and implications exist for brands.Brand performance evaluation through retail audit analysis. Show less

• 

  IE Business School

  Jan 2014 - Jan 2015

  Master in Market Research & Consumer Behavior

  Led consumer research initiatives, driving insights generation and informing business strategies for clientsSpearheaded research design, methodology, and analysis, leveraging digital tools and techniques.Managed research projects from conception to delivery, ensuring quality, timelines, and client satisfaction.Developed and maintained research instruments, surveys, and questionnaires to capture consumer attitudes and behaviors.Analyzed and interpreted complex data, presenting actionable insights and recommendations to clients.Mentored junior researchers, enhancing team capabilities and knowledge sharing Show less

• 

  Takamol Holding

  Aug 2015 - Aug 2017

  Marketing & Insights Sr. Manager

  Led marketing strategy development, campaign execution, and performance analysis to drive business growth and brand visibility.Spearheaded market research, consumer insights, and competitive analysis to inform product development and marketing initiatives.Developed and managed marketing budgets, ROI analysis, and performance metrics to optimize marketing effectiveness.Fostered strategic partnerships with external agencies, vendors, and industry experts to enhance marketing capabilities and innovation.Provided actionable insights and recommendations to senior leadership, influencing business decisions and driving growth. Show less

• 

  Bloomsybloom

  Feb 2017 - Nov 2018

  Co-Founder

  Managed all aspects of operations, from supply chain management and vendor negotiations to customer service and sales, ensuring seamless business operations and high customer satisfaction.

• 

  Meem | ميم

  Sept 2017 - Dec 2020

  Led product development, management, and growth strategies for Assets & Liabilities products across KSA and Bahrain.Spearheaded product innovation, launching new offerings and enhancing existing ones to drive customer acquisition and retention.Analyzed market trends, customer insights, and competitor activity to inform product decisions and optimize performance.Developed and managed product P&L, achieving revenue growth and profitability targets.Fostered strategic partnerships with internal stakeholders, external vendors, and industry experts to expand product offerings and capabilities. Show less

  • Acting Head of Products

    Oct 2020 - Dec 2020

  • Assets/liabilities Senior Product Manager

    Sept 2017 - Oct 2020
• 

  SPL|سُبل

  Dec 2020 - now

  General Manager Products

  Spearhead strategic planning, development, and execution for products and e-services, driving business growth and innovationDevelop and implement product roadmaps, go-to-market strategies, and performance metrics to achieve business objectivesFoster partnerships with key stakeholders, vendors, and customers to expand market reach and revenue streamsDrive digital transformation initiatives, leveraging technology to enhance operational efficiency, productivity, and competitiveness Show less