Gary Forge

Experience

• 

  Courage Beer Company

  May 1993 - Apr 1996

  Retail Development Advisor

  This was a new role where I sold Courage brands to independent Off Trade customers. I also advised customers on all aspects of retailing beer, helped them to merchandise their shelves and arranged promotional activity.I had to establish a new area from scratch and build and maintain strong relationships.

• 

  Fuller, Smith & Turner

  Apr 1996 - Jan 2001

  Area Sales Manager

  My role was to sell Fullers’s beers and suppler’s beers, wines, spirits and soft drinks to independent free on trade customers. I had to manage an existing area whilst prospecting for new customers.

• 

  Fuller, Smith & Turner

  Apr 2001 - Apr 2019

  I was responsible for managing the relationship with major South East wholesalers and Fuller's reciprocal arrangements with Butcombe and Adnams. I achieved 10% growth in my last year in the role. I was responsible for recruiting, managing and training a new team of BDE's from scratch. I left an established team of 4 behind when I left the role. I arranged commercial deals to sell Fuller's brands into Multiple Pub Groups. I achieved my target of 1000 new barrels in my only full year in the role. I had responsibility for all Third Party on trade business in the South East. I was part of the team of only 5 NAM’s who sold 100,000 barrels of beer per annum at Premuim prices. The South East was responsible for 60% of the volume.

  • National Account Manager

    Apr 2017 - Apr 2019

  • Brand Development Manager

    Feb 2016 - Apr 2017

  • Key Account Manager

    Sept 2013 - Feb 2016

  • National Account Manager

    Apr 2001 - Sept 2013
• 

  Recently left Fuller’s

  May 2019 - Sept 2019

  • Looking for my next postion

    May 2019 - Sept 2019

  • Looking for the next opportunity

    May 2019 - May 2019
• 

  ST.AUSTELL BREWERY COMPANY LIMITED

  Sept 2019 - Jul 2020

  Key Account Manager
• 

  Ex St. Austell and Fuller’s

  Jul 2020 - now

  Looking for my next role
• 

  St. Austell

  Jul 2020 - May 2021

  Recently left St. Austell
• 

  Drink Warehouse UK

  Mar 2021 - May 2021

  Key Account Manager
• 

  Dayla Drinks Group

  May 2021 - now

  Area Manager Dayla Drinks