Caitlyn Lancaster

Experience

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  Red Lobster

  Nov 2004 - Apr 2010

  Server/Bartender

  Trained new servers and consistently delivered great customer service.

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  Simplot Games

  Jan 2009 - Mar 2009

  Media Intern

  Wrote press releases prior to, during, and after the largest indoor track event in the nation. Connected with and interviewed at-large athletes, as well as past Olympians.

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  MSVM Group

  Jan 2009 - Jan 2009

  Internship

  Gained exposure to multiple aspects of the agency spectrum. From the account side and presentation efforts, to the creative development and execution side.

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  Cable ONE Advertising

  Apr 2010 - Jan 2014

  Account Executive

  •Account Executive: Responsible for maintaining and growing a client list, meeting budgets while managing account receivables, leading client presentations and closing new partnerships with advertising agencies and local businesses. Also responsible for sculpting media placement and strategy within the cable realm, while aiding extensively in the creative development for several businesses. Achievements include:•President’s Club 2012: Highest honor one may earn at Cable ONE. Exceeded annual goal to reach 129% and finished 3rd in the entire corporation for highest percentage achieved over goal. •“Rookie of the Year 2011”: Given to one employee out of the entire corporation.•Account Executive of the Quarter: Earned three times for continual high-performance across Eastern Idaho.•Five Hustle Awards: Displayed above-and-beyond commitment and notable customer-service to clients.•Three Homerun Awards: Voted on by corporate board members; earned by exceeding goals and going the extra mile for customer service. Show less

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  Magic Valley Advertising Federation

  Oct 2013 - Jul 2016

  MVAF is a local chapter of American Advertising Federation. Members focus on maintaining the integrity and growth of advertising, while hosting luncheons on advancements in the industry. Other endeavors include supporting future professionals in the advertising world. Over the past few years, our team has raised thousands of dollars in scholarships for local CSI students.

  • President

    Oct 2014 - Jul 2016

  • Vice President

    Oct 2013 - Oct 2014
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  Goode Motor Auto Group

  Jan 2014 - Jun 2020

  Director of Marketing

  Director of Marketing: Responsible for all facets of marketing strategy and advertising execution for six rooftops with several manufacturers- including Ford, Mazda, Volkswagen, Chrysler, Dodge, Jeep and Ram. • Effectively identified the core of the Goode Motor brand; implemented a working budget per location and have been maintaining budgets for all rooftops while co-writing all advertising messages. • Traditional media placement and negotiate all buys. • Manage digital agency partnership ensuring the complimenting placement for all digital strategy; whilst maintaining fresh content across seven websites and several social media outlets, and continual improvement of digital experiences. • Established better website navigation flow on all websites that enhanced user ability and engagement.• Created and still maintain Search Engine Marketing Campaigns, Dynamic Display Campaigns, YouTube Pre-roll campaigns, and Facebook advertising campaigns for one of Goode’s Pre-Owned locations, along with a non-Goode related travel destination (Skagway Day Trips), and set up all analytics for tracking.• Strong understanding of paid Facebook campaigns• Negotiate and manage all 3rd Party partnerships.• Responsible for orchestrating experiential campaigns per store that connect and engage surrounding communities and connect them to the core identity of Goode Motor.• Including aiding in the coordination and execution of: The Sun Valley Road Rally; College of Southern Idaho Basketball Event Sponsorships, Drive 4UR School Events, along with several company parties with 300+ attendees.• Other skills include database mining, and constructing automated data-driven campaigns that resulted in a centralized Business Development Call Center focused on Fixed Operations growth. • Accountable for tracking results and ROI on all traditional and digital efforts.• Established KPI’s for optimal performance.• 46% YOY increase of Internet form lead submission. Show less

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  Lithia & Driveway

  Jun 2020 - now

  • Senior Manager of Retail Marketing Operations - Northwest Region & CRM Marketing

    Sept 2022 - now

  • Senior Marketing Manager -Northwest Region & CRM Marketing

    Jun 2022 - Sept 2022

  • Senior Marketing Manager-Southeast Region at Lithia Motors

    Mar 2022 - Sept 2022

  • Marketing Manager-Northwest Region

    Jun 2020 - Mar 2022