Robin Westlund

Experience

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  Hopeless Records

  Mar 2006 - Sept 2006

  Intern/New Media
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  Intralink Film Graphic Design

  Feb 2007 - May 2011

  Print Coordinator/Production Manager

  Theatrical Advertising agency specializing in print, trailers and motion graphics• Major clients included Warner Bros, Sony, FX and Paramount.• Managed all aspects of the print department on 8-12 projects concurrently. • Production work includes large format printing, creating full comprehensive presentations and preparation and delivery of files to clients and printers.• Coordinated department billing.

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  BODYARMOR SuperDrink

  Jan 2012 - Dec 2014

  Bookkeeper/HR

  Sports drink category disruptor valued at $8 billion through Coca Cola acquisition in 2021.• Managed payroll for 200 employees, contractors and interns. • Accounts Payable/Receivable, financial reporting.• Worked with distributors nationwide to ensure timely payment of billbacks.• Processed monthly expense reports for entire sales and marketing teams.• Month-end bank reconciliations. • On-boarded new hires.

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  Sofar Sounds

  Oct 2012 - Mar 2017

  Sofar is a pop-up live music events company in over 400 cities around the world.• In one year, oversaw the execution of over 200 live music pop-up events • Grew frequency of shows from 2 events per month to 30+ shows per month in 10 months. increasing revenue by 1900% • Oversaw 2 full time employees, 100+ volunteers and creative team (video, photo, graphic designers) • Managed partnership activations with Airbnb, Hulu and TOMS• Responsible for rapid audience and community development. • Managed event hosts, artist booking, audience, social and email marketing strategy. Show less

  • Director, Sofar Sounds Los Angeles

    Feb 2016 - Mar 2017

  • Venue Manager

    Oct 2012 - Feb 2016
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  Deckstar Artist Management

  Mar 2015 - Feb 2016

  Human Resources Manager

  Artist Management company representing A-List and breakout music talent• Recruited and on-boarded new hires.• Help shape HR policies.• Facilitated yearly reviews.• Liaised with business management company to help with payroll, healthcare, and employee matters.

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  Arsenic

  Mar 2017 - Jul 2020

  Director Music Partnerships

  Arsenic is a media company and creative community based on social media platforms.• Curated and executed partnerships with major record labels and brands including Warner Records, Interscope, Atlantic, C3, AWAL, QSC• Launched Arsenic Audio Sessions. Arsenic’s first live music series that focused on up and coming talent and digitally-based ROI. • Managed aspects of Arsenic Tour: 6 month tour in North America with pop up Arsenic Houses and a focus on content creation and real life experiences including music festival coverage, Art Basel, and girl power events.• Coordinated influencer trips based in music including Lollapalooza, ACL and Coachella Show less

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  Elemental Creative Agency

  Jun 2018 - Jul 2020

  Director Campaign Strategy

  In-House Creative Agency (for Arsenic) specializing in Experiential and Influencer Marketing• Major role in launching and automating agency• Oversaw team development and execution of digital campaigns for clients• Managed and executed Influencer campaigns using data driven software (MAVRCK)• Produced branded events with a focus on content and ROI for brand partners• Event logistics: budgeting, staffing, hiring and managing content creators, venues, set-up and breakdown• Reporting and marketing material creation Show less

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  The Stolen Gnome

  Feb 2020 - now

  Founder

  The Stolen Gnome is an Inbound Marketing Agency focusing on creating brand awareness and attracting business through digital marketing.• Campaign Strategy & Execution• Client & Project Management• Content Creation (Email, Blog, Graphic Design, Social Media, Digital Ads)• CRM Automation

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  AV Squad

  May 2022 - now

  Project Manager, Print

  AV Squad is a creative advertising agency specializing in entertainment marketing