Julie Couttolenc

Experience

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  Radisson Blu

  Jan 2011 - Jul 2011

  Sales Assistant Intern

  Managing clients request to assist in organizing conferences and meetings, while earning increasing responsibility during the internship. - Established offers adapted to their needs and budget - Edited contract and scheduled payments - Finalized logistics with the other departments of the hotel - Provided on-site client assistance

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  Airbus Helicopters, Inc.

  Jan 2013 - Jul 2013

  Logistic and Supply Chain Planning Assistant

  Based on of the North American subsidiary of Airbus Helicopter in the maintenance and repair department. - Production of reports based on stock availability analysis and international supply of goods to organize teams' maintenances on customers' aircrafts through SAP software - Improvement of maintenance planning among the five technicians teams using tools as Grantt Charts (analysis of time and critical activities) - Daily adjustment of technicians schedules and operations according to those results to maximize profitability and minimize wasted time Show less

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  Decathlon International

  Apr 2014 - Jul 2014

  Consulting Project

  Consulting mission in marketing for the brand KALENJI (running shoes and apparel) based on a specific problematic (bad sellout of kids running shoes in China) - International team work on this project composed of one Taiwanese, one British, one Bulgarian and one French - Organization of the market study (budget and time management) - Survey and analysis of customer consumption across specific reagion in China - Focus on both design, technicity, price, communication, national traditions and store display - Presentation of results with clear budgeted actions proposal to improve sales performance Show less

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  Fusalp

  Sept 2014 - now

  International Marketing Strategic Planning -> Set up of an integrated marketing program per season -> Set up of a budget management tool to ensure results vs. objectivesThe international marketing program was based on the following aspects: * WEB-MARKETING - Implementation of a weekly newsletter program (set up of program, redaction of content and implementation through Mailchimp) - Development of a CRM program for both e-commerce and boutiques for 360° approach - Update of website marketing content according to marketing calendar (sliders, blog articles, brand news, ...) - Inputs to community manager to align social media communication with retail / web / and brand activities - Analysis of KPIs on sales and traffic to increase performance * PARTNERSHIPS - Realization of market studies to find potential partners aligned with the brand's environment (5***** hotels, ambassadors, ski resorts, softgoods brands, designers, ...) - Finalization and implementation of partnerships agreements - Organization of actions (on site and/or digital) throughout seasons* RETAIL MARKETING SUPPORT - Creation of point of sales materials and goodies for in store brand recognition (sourcing, design, budget and timing) - Production of in store information (window stickers, postcard, ...) for brand or promotion communication in store - Organization of drive to store event with strong digital integration - Analysis of KIPs for return on investment * MEDIA SUPPORT - French & International PR agencies coordination - Support on press releases writing - Follow up with press requests (images, interviews, ...) - Establishment and implementation of an international media plan according to the brand positioning, budget, seasonality constraints and strong negociation* B2B EVENTS - Management of international tradeshows participation (ISPO, Pitti Uomo) - Control of budgets and deadlines Show less

  • Director International Business Development

    Jun 2023 - now

  • Area Manager Retail EMEA + Americas

    Apr 2019 - Jun 2024

  • International Wholesale Business Development

    Mar 2017 - Apr 2019

  • International Marketing Manager

    Sept 2014 - Mar 2017