Wayne Fernandes

Experience

• 

  Law & Kenneth

  Jun 2007 - Oct 2010

  Copywriter
• 

  Taproot India

  Oct 2010 - Apr 2013

  Senior Copywriter

  I developed and executed ideas for brands for print advertising, radio, television or digital. I worked on various mediums, in above the line & below the line communications ranging from print ads to brochures to website content

• 

  Happy Creative Services (India) Pvt. Ltd.

  Apr 2013 - Dec 2013

  Associate Creative Director
• 

  Famous Innovations (formerly Strawberry Frog)

  Dec 2013 - Apr 2016

  Creative Director - Copy

  Creative Director on Raymond Ready to Wear, Raymond Fine Fabrics and Raymond Corporate Communications. I have worked extensively as part of the agency effort in turning Raymond into a brand with a young, innovative appeal. I have also worked on brands like Forbes, Piramal Realty, Vadilal, etc. and have led the team to win pitches for the agency such as Wildcraft, Zivame, etc.

• 

  Young & Rubicam

  Apr 2016 - Oct 2017

  Associate Creative Director

  I lead a team that works on SilkAir, Land Rover, M1 and Caltex. My responsibilities include monitoring and maintaining the brand voice in all communication, and always guiding the team in craft and ideation. I have led the creative effort to win major pitches for the agency such as SilkAir.

• 

  Always Marketing Singapore

  Apr 2018 - Jan 2020

  Group Head of Copy

  I lead the creative team to bring ideation to activation, and influence and guide clients to use more digital, social and direct advertising solutions in their marketing mix. I currently work on clients such as Citroën, DS Automobiles, National Advertising Council, Intel and have helped win pitches for projects such as Singapore Art Week and Abbott Similac, among others.

• 

  Everyone Creative Copywriting

  Jan 2020 - now

  Creative Director, Freelance Copywriter & Founder

  Working with ad agencies & SMEs to craft & develop clutter-breaking creative ideas across touchpoints & media. I lead campaigns from end-to-end - from conception to copywriting through to client-facing presentations and execution.