
Seth Botnick
Digital Strategy Intern

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About me
Director/VP of Operations, Chief of Staff | Business Transformation • Strategic Initiatives • Process Improvements | Project Management • Team Leadership
Education

New York University
2009 - 2013Bachelor of Arts (B.A.) Politics, Social and Public Policy, Cum LaudeActivities and Societies: Dean's Circle Honors society, Dean's list, Study Abroad Scholar Student in Political Science with a concentration in comparative politics

Yeshiva University
2016 - 2018Master's of Business Administration (MBA)Fields of Study- Accounting, Economics, Finance, Marketing, Social Media Marketing, Management- One week NYC residency focused on digital entrepreneurship and leadership- Two week China residency with a focus on how Chinese companies interact worldwide and how US companies do business in China.
Experience

ICrossing
Jun 2012 - Aug 2012Digital Strategy InternBuilt and executed a summer social media campaign for Hampton Inn (“Hamptonality Moments”) which resulted in 7M+ views on YouTube and a 90% share rate. Researched and reported on industry trends weekly to advance social, digital, and creative strategic planning.

ICrossing
Mar 2013 - Sept 2014Associate Content StrategistCollaborated with clients and general strategy groups in designing content prescriptions, including topic recommendations, content objectives, and optimal placements to enhance website flow. Boosted website traffic by over 30% for three Fortune 500 clients by optimizing content maps.

MMI Wire & Steel (formerly Millennium Wire & Steel)
Dec 2014 - Sept 2018Operations ManagerReported to the President. Partnered on managing the annual budget, sales forecasting, and planning for inventory needs. Established, developed, and implemented risk management practices, ensuring company compliance with federal and state laws. Administered people operations including recruitment, hiring, and training. • Spearheaded the implementation and roll-out of a new ERP system (SAGE 100) that freed sales from back-office concerns, resulting in the sales team improving revenue by 25%. • Streamlined payroll and insurance, eliminating redundancy, and reducing overhead costs by 18%.• Optimized IT and communications, renegotiating contracts resulting in 38% monthly savings. • Improved coverage and plan design by negotiating insurance renewal with a $0 net increase for the company, while typical organizations experienced a 15% annual plan increase.• Headed traffic operations, including reducing freight costs by 5% and negotiating favorable payment terms with freight operators, material vendors (globally), and administrative service providers. Show less

SAR Academy
Oct 2018 - Aug 2022Operations Manager - Support ServicesRecruited to solve complex operations issues related to safety, transportation, building management, and scheduling. Worked closely with the Executive Director and Head of School.• Conceived of and led the construction and expansion of spaces to support the safe return of 1,100 staff and students pre-vaccine in Fall 2020. Led the Design Team, partnered with Facilities. Enabled early reopening (first to reopen) and a record of zero significant transmissions.• Re-engineered transportation operations; improved vendor contracting, routing, accessibility, and communication. Managed relationships with bus companies and school districts to ensure efficient transportation logistics for parents and students. - Customer complaints dropped 70% - Response time improved by 80% - Negotiated a contract rate increase, achieving roughly half the increase in inflation/gas price. - Eliminated most transportation delays, from average of 20 minutes to 2 minutes, via a set of protocols.• Boosted the efficiency and response time of the Facilities ticket system by 84%, reducing wait times from 3 days to 4 hours. Strategized with the Director of Facilities to build a coding system to evaluate and quickly assign requests. • Built and managed entire compliance and safety training program for all staff. • Eliminated layer of bureaucracy/redundancy in billing system, reducing business-line expenses by 15%.• Managed ad hoc projects including construction operations, school safety and security initiatives, and community engagement activities including the implementation of on-site COVID-19 vaccination clinics for students, staff, and parents. Show less

LWB Consulting
Sept 2022 - nowAssociate Consultant
Pioneer Custom Electrical Products
Jan 2024 - Jan 2025Internal Project ManagerAs the Internal Project Manager and Interim Supply Chain Manager at Pioneer Custom Electrical Products, I've led the strategic relocation of metal fabrication operations to a new facility in Mexico—an initiative projected to help increase operational efficiency by 25%. I streamlined cross-border communication and optimized project timelines, reducing delays and ensuring seamless alignment across logistics, engineering, and operations.
Licenses & Certifications
- View certificate

Google Data Analytics Professional Certificate
CourseraJul 2023 
Project Management Essentials Certified (PMEC)™
Management and Strategy InstituteJul 2020
Languages
- enEnglish
- heHebrew
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