Marty Braley

Experience

• 

  McDonald's Corporation

  Sept 1999 - Dec 2003

  Manager

  Developed the ability to negotiate, solve problems and make effective decisions.Coordinated a large dynamic mix of individuals in a pressurised environment to provide consistent high quality customer service.Fostered an environment of motivation and success that consistently allowed the team to exceed against KPI’s.Managed profit margins by controlling labour costs with staff rostering and monitoring sales per man hour.Provided initial and ongoing training and support for all staff as Training Co-ordinator.Responsible for Waste Control, OH&S and Food Safety Standards on a daily basis.Practiced Customer Satisfaction Management including dispute and dissatisfaction resolution.Received the coveted “Bronze Hat Award” for the individual who excels at the McDonalds Shift Management course. Show less

• 

  Boost Juice

  Jan 2004 - Aug 2005

  Store Manager

  Developed a team from operational start up including recruitment and training.Implemented staff training programs that yielded higher customer satisfaction rates, improved staff retention reduced OH&S incidences & buoyed employee satisfaction.Developed Local Store Marketing strategies to engage the community.Created an environment of success that optimized the abilities of individual employeesReceived annual “Allis Award” for the individual who best represents the brand ideals. Show less

• 

  Broadcast Operations Group

  Jul 2006 - Oct 2007

  Community Engagement & Broadcaster

  Developed content to achieve growth in market share and revenue.Produced media releases and communications on behalf of the station.Facilitated sales by the development and execution of successful promotional, advertising or branding campaigns for clients.Liaised with clients to ensure their specific needs were satisfied and goals achieved.Managed a small team in a high pressure environment where exceeding client expectations were the norm.

• 

  Southern Cross Austereo

  Aug 2006 - Dec 2011

  Content Developer & Broadcaster

  Communicate daily within a multi-platform media environment to a mass audience with proven and measurable results i.e. growth in market share. Create & maintain a positive media profile of the brandDevelop & implement strategies to engage the community.Fostering rapport and working relationships with key stakeholders in the community across a broad range of sectors and portfolios.Develop engaging client based multimedia sales campaigns.Maintain corporate & client relationships through the successful execution of multimedia sales campaigns.Envisage and enact promotional and positive branding campaigns for the Business Unit. Show less

• 

  Lendlease

  Dec 2011 - Jan 2013

  Promotions and Community Manager

  Contract RoleManaging stakeholder relationships and communications. Developing integrated promotional and media campaigns to drive traffic & sales.Enhancing the consumer experience and driving enagement through the development, marketing and coordination of entertainment events.Development & management of social media engagement objectives & content plans.Developing content to enhance social media profiles.Providing leadership around content creation and audience enagement on social media platforms.Driving brand enagement and monetisation opportunities through social media. Show less

• 

  Cairns Airport

  Feb 2013 - Feb 2015

  Manager Digital Engagement

  A newly created role established to define and manage the digital strategy of North Queensland Airports (NQA) Group and its assets - Cairns and Mackay Airports.Responsibilities• Research, design, develop and implement a WC3 compliant suite of forward facing responsive web services for NQA stakeholders.• Provide ongoing content management for all NQA digital assets.• Manage NQA’s digital product roadmap and coordinate the acquisition and development of digital assets.• Project Manage the upgrade and integration of both revenue and non-revenue driving digital assets.• Develop and implement an integrated digital marketing strategy across paid, owned and earned media with a measurable return on investment.• Research and implement CRM Platform for use across all NQA business units.• Develop, train, monitor and provide ongoing education for a quick response emergency communications team. • Research, design and develop online optimisation strategies for revenue producing digital assets. Show less

• 

  TAFE NSW

  Mar 2015 - now

  As Associate Director, Engagement, Partnership & Growth for the North Coast, I am responsible for leading the development and implementation of strategic engagement and growth initiatives that support TAFE NSW’s commercial and community objectives.Key accountabilities include:> Leading and overseeing business development, strategic partnerships, and growth opportunities across the North Coast region.> Building and sustaining strong relationships with industry, employers, government, and community stakeholders to support local skills development and workforce priorities.> Ensuring alignment of engagement and partnership activity with organisational governance standards and TAFE NSW’s broader strategic and operational goals.> Championing collaborative engagement models and co-design to address regional education, training, and workforce needs.> Driving initiatives that enhance student access, learning outcomes, and long-term community impact.> Providing leadership to internal teams and stakeholders to ensure high-quality delivery of growth initiatives and local partnership outcomes.Through this role, I am focused on creating value-driven, future-focused partnerships that enhance TAFE NSW’s ability to deliver lifelong learning and meet the evolving needs of students, communities, and industries across the North Coast. Show less TAFE NSW's Community Engagement Program is an initiative aimed at revitalising our regional and community engagement efforts across NSW. As the Program Manager, I'll play a crucial role in shaping the future of TAFE NSW's Community Engagement Strategy, and will deliver: o Strategy Enablement: A new new community engagement strategy for TAFE NSW.o Community Engagement Forums: Establish and oversee a well-structured approach to community engagement forums. o Insight Management: Streamline the capture and sharing of insights and information gathered during our community engagement endeavours.o Knowledge Brokering: Ensure the outcomes and findings of our engagement initiatives are accessible and available within the organisation, to support and inform our future planning and decision making. Show less This state-wide leadership position guides the executive team to enable strategic internal and external stakeholder engagement and communication in a large, complex organisation of 17,000+ employees and 171 locations. Responsibilities• Leadership of TAFE NSW’s communications and engagement strategy, with a significant focus on narratives for the Vision, Values and Strategic Plan.• Development and implementation of TAFE NSW Stakeholder Engagement Framework.• Lead a portfolio of geographically dispersed reports (6 direct) that works across TAFE NSW to deliver effective support.• Develop and deliver strategies for effective stakeholder engagement encompassing employees, unions, industry and government. • Lead, direct and manage proactive and reactive communications and engagement for business activities and the whole of organisation reforms.• Lead a data-driven redesign of internal communications and collaboration technologies, including enterprise social and self-service platforms.• Identify, pursue and manage engagement and communication opportunities across internal portfolios that support TAFE NSW’s strategic objectives.• Deliver innovation in employee engagement strategies and increased participation in organisational heath initiatives. Show less This position provides high-quality expertise and operational experience to support critical business reform across TAFE NSW. This includes leading the development of strategy for successful internal and external stakeholder engagement and communication in a large, complex organisation.Responsibilities• Developing and implementing strategies for effective engagement and consultation across the organisation and with external stakeholders. • Ensuring the effective management of information and communications in a complex organisation experiencing significant change.• Develop and implement overarching communications and stakeholder engagement strategies for TAFE NSW and relevant audiences. • Manage a virtual network of communications resources to enable messaging consistency across TAFE NSW. Show less The primary purpose of this position is to provide high-level advice, support and leadership for communications and engagement activities related to the TAFE NSW modernisaton program. This included the development of communication strategies, developing and embedding enabling processes.Responsibilities:• Plan/formulate, prepare and implement engagement and change communications strategies.• Provide high-quality engagement communications advice and support to key stakeholders.• Identify through appropriate reporting and analysis, areas of risk and provide recommendations and mitigation strategies,• Coordinate the design, production and delivery of effective change programs, processes, briefs, assets and tactics across a range of internal communication channels and media.• Develop metrics and provide reports and analysis to senior stakeholders. Show less The position provides high-level advice and support to the Institute Director and the Executive team on internal, stakeholder and customer communication and engagement. The position required the high-level expertise to research, design and deliver change initiatives, internal communications strategies and tactics across North Coast Institute (NCI).Responsibilities:• Partner with the NCI Executive to confirm the critical priorities for organisational change initiatives and identify any challenges and opportunities to achieve behavioural change.• Partner with the Director, Communications to develop and deliver the NCI communications plan to internal and external stakeholders.• Develop and implement communications channels, both digital and traditional, to support communication strategies.• Develop and implement metrics for communication initiatives to monitor the effectiveness of activities and identify improvement opportunities. • Coordinate the design and delivery of best practice internal communications programs, processes, briefs and tactics across a range of internal communication channels and media. Show less

  • Associate Director Engagement, Partnerships & Growth for North Coast

    Jan 2025 - now

  • Program Manager, Regional and Community Engagement

    Sept 2023 - Mar 2025

  • Senior Manager Corporate Communications

    Nov 2020 - Oct 2023

  • Senior Manager Internal Communications

    Feb 2017 - Nov 2020

  • Senior Manager Communications and Engagement

    Sept 2016 - Feb 2017

  • Manager Internal Communications & Engagement

    Mar 2015 - Oct 2016