Casey Hopkins

Experience

• 

  Ecology Center, Berkeley

  Jan 2015 - May 2015

  Youth Scholar

  • Manned booth for selling organic produce from city garden to 30 people 2 times a week• Learned about the recycling program in City of Berkeley • Studied environmental literacy through a course prepared by the Ecology Center • Helped manage the social media accounts (Flickr, Twitter) with supervision under the social media manager

• 

  Mt. Diablo Silverado Council

  Jun 2015 - Aug 2015

  Program Staff

  • Taught 15+ scouts on a weekly basis; topics included basic first aid, archery, and camping • Organized weekly camp-wide events, helped ensure the safety of over 300 participants • Assisted team in administration including filling out advancement reports for over 50 campers per week

• 

  Lake Anza Beach Club

  May 2016 - Aug 2016

  Staff Member

  • Served 200+ customers a day in a fast-paced work environment • Worked cash register and organized nightly cash deposits of over $2,000 daily• Honed customer service skills through regular interaction with customers

• 

  San Jose Earthquakes Soccer

  May 2019 - now

  • Collaborated with multiple departments across the entire organization including Marketing, Sponsorships, and Sales helping to design and implement process automations and data visualizations to support their business functions.• Utilized data modeling skills relating to Archtics & Salesforce to curate target audiences for the organizations’ many sales initiatives.• Responsible for overseeing the ongoing implementation of the organization's new data warehouse, as well as the initial set up of the KORE Helix platform. Show less • Served as the application owner and subject matter expert for the organization's SFDC instance, which supports various departments.• Managed day-to-day CRM administration tasks including system customizations, data visualizations, and lead distribution for our sales & service teams totaling 15+ staff members.• Collaborated with the Season Ticket, Group Tickets, and Service Teams to drive sales campaigns while also being responsible for the lead distribution processes using the KORE integration with Salesforce.• Utilized Salesforce data visualization tools to present data in a visually appealing and easily understandable format allowing senior leadership to quickly understand key performance indicators.• Oversaw multiple Quakes University Rookies and supported the growth of their business intelligence skills. Show less Quakes U, Inside Sales• Prospected new clients by generating 60+ outbound calls and emails a day. • Developed long-lasting customer relationships to encourage continued engagement. • Underwent a thorough 2-week sales training session which allowed me to bolster my sales background. • Sold various plans including season tickets and group packages. • Maintain detailed CRM records to assist in customer relationship building.----------------------------------------------------------------------------------------------------Quakes U, Sales and CRM Analyst• Leveraged machine learning algorithms to develop a lead scoring model to be used by the sales department to assess new prospects. • Collaborated with multiple departments to create reports including revenue projections, and secondary market pricing analysis. • Conveyed complex reports to management using clear and easy to understand deliverables. • Developed an excellent set of excel skills including VLOOKUP, Index and Match, Pivot Tables, as well as basic uses of VBA. Show less

  • Manager, CRM & Strategy

    Mar 2023 - now

  • CRM & Strategy Analyst

    Jan 2020 - Mar 2023

  • Quakes University Rookie

    May 2019 - Jan 2020