Ayesha Dawes Allen

Experience

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  Jamaica Society for the Prevention of Cruelty to Animals (JSPCA)

  May 2004 - Jun 2007

  Chief Adoption Co-ordinator

  ▪️ Adoption Program Promotion:Strategically planned and executed activities to promote the organization's adoption program, including hosting adoption clinics, organizing annual Doggie Fashion Shows, and coordinating media exposure through newspaper interviews and television coverage.▪️ Media Spokesperson:Acted as a spokesperson for the organization, conducting numerous interviews on television and radio to raise awareness of its mission and initiatives.▪️ Matching Pet and Adopter:Screened prospective pet adopters to determine accurate placement matches and conducted follow-up visits to ensure the well-being of adopted pets.▪️ Veterinary Assistance:Provided valuable support to the staff veterinarian in tasks related to routine pet patient care, including assisting in X-rays, surgical procedures, and administering vaccinations.▪️ Comprehensive Adoption Program Oversight:Overseeing all aspects of the animal adoption program, which included assessing the suitability of animals for adoption, maintaining an up-to-date database of available animals and kennel assignments, and ensuring proper kennel conditions for the welfare of animals in our care. Show less

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  Digicel Group

  Jan 2007 - Jan 2009

  Customer Service Representative

  ▪️ Demonstrated a commitment to delivering exceptional customer service by promptly addressing inquiries, effectively resolving issues, and consistently ensuring a positive and memorable customer experience.

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  Gift of Love Foundation Jamaica Limited

  Aug 2008 - now

  President

  Gift of Love Jamaica Foundation Jamaica Limited (Registered as G.O.L. Jamaica Foundation Jamaica) is a registered charity organization based in Jamaica. The members are working professionals in their 20s and 30s aimed at improving Jamaica by giving back to the less fortunate focusing mainly on family and children/education. Gift of Love has worked with many major organizations such as Food for the Poor, Yello Media Group (formerly Yellow Pages), Transformed Life Church, and many schools across the island. Show less

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  Digicel Group

  Jan 2010 - Jul 2016

  ▪️ Web Content and Project Leadership:Spearheaded web content and projects for the company's website and display screens, maintaining a dynamic and informative online presence.▪️ Multi-Channel Content Management:Oversaw content distribution across a range of platforms, including TV, radio, social media, and online channels, effectively maximizing brand visibility.▪️ Engagement-Driven Content Strategy:Devised and executed content strategies aimed at boosting user engagement across all platforms, cultivating a robust online presence.▪️ Strategic Social Media Oversight:Led decision-making processes for social media content distribution, crafting platform-specific strategies while actively exploring new opportunities.▪️ Promotional Content Creation:Generated content for major campaigns and promotional activities, contributing to the success of marketing initiatives.▪️ Production Project Management:Collaborated with production companies on video content projects, overseeing the entire production cycle from conception to final stages. Ensured adherence to production schedules, captured precise shots on set, and supervised the editing process. Show less ▪️ Comprehensive Online Management:Orchestrated all aspects of web content and projects related to the company's website and display screens, curating an engaging and informative online presence.▪️ Strategic Content Distribution:Directed content publishing across a diverse range of platforms, encompassing TV, radio, and online mediums, ensuring the consistent and impactful delivery of the brand message.▪️ Creative Advertising Expertise:Innovatively conceived, wrote, produced, and executed Digicel's commercials and marketing campaigns, spanning various media platforms, including radio, TV, social media, digital, and print advertisements.▪️ Strategic Media Buying Collaboration:Collaborated closely with media buying agencies to secure optimal ad placements for marketing communications, thereby maximizing brand exposure.▪️ Efficient Production Leadership:Spearheaded end-to-end execution of Digicel's advertising campaigns, overseeing artists, budgets, and target alignment, ensuring seamless coordination for shoots, videos, and radio ad production.▪️ Effective Staff Communication:Managed the creation of internal staff communications, from initial concept and copywriting to the development of graphic materials and other means of disseminating messages to staff members. Show less ▪️ Company Advocate and Industry Expertise:Acted as a prominent public and online social media advocate for Digicel, positioning the company as an industry expert.▪️ Strategic Marketing Planning and Execution:Orchestrated comprehensive marketing plans and played a pivotal role in executing strategic marketing promotions.▪️ Leadership and Training in Social Media:Oversaw, trained, and provided approval for a 14-member social media team, responsible for coordinating content creation, posting schedules, and customer interactions.▪️ Content Curation and Production:Curated, produced, and edited high-quality content to ensure Digicel's social media channels remained engaging and relevant.▪️ Effective Social Media Management:Managed daily activities on core social networking platforms, including Facebook, Instagram, Twitter, and other relevant community sites such as Tech Jamaica, ensuring consistent and impactful online interactions.▪️ Facilitation of Information Flow:Facilitated the seamless flow of information from social media to marketing and senior management teams, fostering effective communication. Show less

  • Senior Marketing Executive - Content

    Nov 2014 - Jul 2016

  • Marketing Executive - Marketing Communications

    Nov 2012 - Nov 2014

  • Marketing Executive - Social Media

    Apr 2010 - Nov 2012

  • Marketing Assistant

    Jan 2010 - Jan 2012
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  Jamaica Public Service Company Limited

  Jul 2016 - Aug 2019

  Digital Communications Specialist

  ▪️ Strategic Digital Media Strategy Implementation:Strategically designed and executed digital media strategies, identifying fresh opportunities to amplify the company's digital footprint and expand its reach.▪️ Brand Reputation Management on Social Media:Actively protected the JPS brand's reputation across various social media platforms through close collaboration with key stakeholders, consistently upholding a positive image.▪️ Innovative Community Engagement Campaign:Pioneered and spearheaded the impactful #JPSBeTheLight initiative, a campaign centered around spontaneous acts of kindness by JPS, fostering goodwill and enhancing community engagement.▪️ Leadership in Employee Education and Training:Led the development and implementation of employee education and training programs focused on social media, bolstering the organization's digital capabilities.▪️ Content Production Support:Provided crucial support in the production of digital communication materials, ensuring the creation of high-quality content aligned with brand objectives. Show less

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  Windsor Wellness Centre

  Aug 2019 - Dec 2021

  Marketing & Experience Manager

  ▪️ Strategic Online Promotion and Content Development:Spearheaded the creation of online promotions and tailored content to strategically elevate brand awareness and educate patients, resulting in an exceptional 100%+ surge in sales and procedures.▪️ Effective Media Relations:Successfully orchestrated and conducted media interviews, adeptly representing the organization and bolstering its reputation.▪️ Innovative Patient Communication:Innovatively crafted patient communication materials, including letters, videos, and brochures, to ensure clear and informative interactions.▪️ Process Enhancement Initiatives:Pioneered and executed process improvement initiatives aimed at enhancing the overall patient experience.▪️ Surgical Preparation and Coordination:Streamlined surgical preparations for patients by delivering vital information and acting as a liaison between patients, hospitals, insurance providers, and medical professionals. Show less

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  Everything Brand Marketing Agency

  Jan 2022 - now

  Director of Marketing And Business Development

  ▪️ Entrepreneurial Achievement:Spearheading the inception and successful registration of our agency, laying the groundwork for a thriving brand marketing venture.▪️ Effective Leadership:Orchestrating and leading a dynamic team of over 10 part-time professionals, fostering a culture of collaboration, and leveraging collective expertise for exceptional outcomes.▪️ Strategic Marketing Prowess:Taking the helm in conceiving, strategically planning, and executing highly impactful marketing campaigns from start to finish.▪️ Diverse Campaign Expertise:Directing comprehensive marketing initiatives encompassing compelling TV commercials, persuasive Press and Radio Ads, dynamic Digital Marketing strategies, immersive Building Branding, and meticulously coordinating event management. Show less