
Mercia Wijaya
Equity Research Analyst (Contract)

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About me
Ex-McKinsey | Product | Strategy | Transformation | Operations | Insights
Education

SMAK 1 BPK PENABUR Jakarta
2006 - 2009Natural SciencesActivities and Societies: Web Design, Creative Agency Represented the school in the National Science Olympiad. Won a bronze medal for mathematics

National University of Singapore
2009 - 2013Bachelor of Science [Honours] Applied Mathematics with minor in ManagementActivities and Societies: AIESEC, Toastmaster, Improvised Comedy Club, Campus Concert

University of Waterloo
2011 - 2011Student Exchange Program MathematicsReceived government grants to study overseas
Experience

UBS
May 2012 - Jul 2012Equity Research Analyst (Contract)Developed financial models, valuations, and research reports for listed companies

McKinsey & Company
Oct 2012 - Nov 2012Analyst (Contract)Conducted research on demographics, economic and regulations in Indonesia
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Ministry of Education, Singapore (MOE)
Aug 2013 - Sept 2014Further Mathematics Teacher (Contract)This is where I learnt project management and planning the most. Each term, I managed 3-4 projects (a.k.a classes) in parallel, each with 30-40 stakeholders (a.k.a. students) with different level of comprehension and speed of learning. Building lesson plans with the precision of 5-minutes interval was something I did daily. I also needed to be Agile as I needed to iterate lesson plans quickly based on students comprehension in my classes. Finally, we had a clear numerical metrics in terms of students grade which I monitored daily. At the end of the academic year, my class turned out to be the highest scoring amongst 8 classes for the 9th grade. Till this day (2024), I still think that my students were the hardest stakeholders to deal with. If you can get the attention of 30 hormone driven sarcastic teenagers, speaking in front of C-suite in a Fortune 500 company is as easy as A, B, C. MOE is my MBAI was also trusted to develop various learning materials for a new problem-solving based curriculum (Integrated Program). Show less

Bain & Company
Jan 2015 - Jul 2015Analyst (Contract)Reduced 2-hour researches time into as short as 15 minutes by pioneering 4 new databases, including integrated database from all ministries in Indonesia and Malaysia

Toga MBA Consulting
Aug 2015 - Oct 2015GMAT Mathematics Private Tutor (Contract)Quantitative GMAT private tutor for Toga MBA consulting. My students got admitted to Yale and Cornell's MBA program

Sale Stock
Aug 2015 - Oct 2015Marketing Intelligence Analyst (Contract)Hired as a social media admin intern, left as the founder of Marketing Intelligence department. Generated insights and recommendations for online marketing division based on analytics data for Indonesia’s one of the largest fashion ecommerce start-up

McKinsey & Company
Oct 2015 - Mar 2017Business Analyst (Management Consultant)As a pre-MBA consultant, I solved clients’ business problems by finding root causes, planned and delivered improvements.• Devised strategy to increase public exposure to a major tourism attraction in SE Asia• Identified savings in procurement and contract management for an oil and gas client• Developed and implemented operational improvement initiatives for a mining client

Grab
Jun 2017 - Jan 2021<Merged with Uber>Grab is Southeast Asia’s first Decacorn and the most valuable tech company. As a super app, it covers food delivery, ride hailing & payment app in 8 countries with 1.2 million daily active users. In 2018, it acquired Uber's Southeast Asian business.I joined as the first pre-MBA consultant who worked on the CEO's highly prioritised initiatives across Grab's verticals, functions and countries. Later on, I got promoted to post-MBA equivalent position where I co-founded the Internal Tool & Automation team. I double hatted as Strategy & Operations Manager and Product Manager. We developed web-based tools, automation and API/system integration for internal users to reach business goals such as improving operational costs, increasing efficiency and productivity.As a team co-founder, I established the way of working (PRD templates, SOP) and lead meetings (sprint planning, stand-up, retro). I also led the end-to-end development of new/improved features, from identifying opportunities, gathering requirements, scoping, design & development, testing and implementation.In total, I saved USD 1,4 mn operational cost per year by driving end-to-end effort for the following projects:• OCR: Product owner for Grab’s first OCR use-case, managed a team of 10 consisting of product, analytics, engineering, procurement, legal, privacy and security team. We streamlined onboarding from 3 days to an hour for 50% of the cases• GrabFood: Developed tools to automate various reports, API integration & system migration, developed portal and tools for promo & menu managements, streamlined merchant onboarding by integrating systems• Customer Experience: Improved flow for ticket creation & handling• Training: Enhanced driver's online training landing page• Driver Experience: Developed portal to retrieve monthly tax deduction slip, automated sending installment delay letter to third party during lockdown periodReceived "Exceed" rating for 2 consecutive performance cycle Show less <Merged with Uber>As the internal consulting team at Grab, the Business Operations team conducted analysis, gave recommendation and lead implementations of PMO projects prioritized by Country HeadsSpecifically, I worked on the following projects: • Driver (Philippines): registration center SOP & guidelines, engagement & experience, post-recruitment drive analysis• Country Operations (Indonesia): cost optimization, new department launch (acting as interim head), growth of second-tier citiesReceived "Exceed" rating for 3 consecutive performance cycles. Show less
Strategy & Operations Manager + Product Manager
Mar 2019 - Jan 2021Business Operations/Strategy & Operations/Transformation/CEO's Office Assistant Manager
Jun 2017 - Mar 2019

Cookpad
Feb 2021 - Mar 2023Cookpad is the world's biggest recipe sharing platform present in 70+ countries, 30+ languages with over 100 million monthly active usersI joined as a Product Operations Manager for Premium Services team, then moved to Product Manager for internal tools, search dictionary management and machine learning projects (recommendation engine)• Boosted the CTR of an underutilised feature (query to query search) by 40% by conducting 12 sets of A/B testing• Improved search & active 2D7 by 25% by introducing a new product capability (multiple ingredients search)• Designed flow, prioritised features, launched and trained users for a new internal portal for dictionary review• Mentored a teammate who transferred from non-tech role to product management• Improved search results by monitoring and analysing Tableau dashboards, attending user interviews and conducting triage of queries with issues as reported by community teams in 70+ countries• Led product workshops, weekly planning, retrospective and daily standup for Search Core team as well as liaising between global product teams with local operations teams Show less • Assessed market readiness, prepared, launched and grew Premium Services in 10 countries around the globe by liaising the global tech team with local community managers • Coordinated the localisation of Premium Service product in those countries in terms of pricing, communication materials and calibration of search algorithm• Performed on-demand quantitative analysis for the CPO to generate data-driven insights and recommend tactical action items • Lead weekly meetings with country heads to share analysis and resolve country specific issues Show less
Product Operations Manager - Search & Machine Learning
Sept 2021 - Mar 2023Product Operations Manager - Premium Services
Feb 2021 - Nov 2021

Com.Mercia
Feb 2024 - nowChief of StaffOn demand brain and hands for C-suitePast projects:- Chief of Staff for a community development early stage start-up in Indonesia- Chief of Staff for a Series A FinTech in Singapore- Agile coach for a fiction writerDM me to know me better and for future collaborations
Licenses & Certifications
- View certificate

Creating Business Value with Data and Looker Specialization
Google CloudMar 2024 - View certificate

Software Product Management Specialization
University of AlbertaJun 2019 - View certificate

Software Product Management Specialization
CourseraJun 2019 - View certificate

Project Management Professional (PMP)
Project Management InstituteNov 2020 - View certificate

R Programming
CourseraOct 2017 - View certificate

Professional Scrum Product Owner I
Scrum.orgJan 2024 - View certificate

Managing Big Data with MySQL
CourseraMay 2017
Honors & Awards
- Awarded to Mercia WijayaIndonesian Mathematics Olympiad, Awardee Ministry of Education, Indonesia - Awarded bronze medal for achieving top 30 out of 1600 participants- Awarded the best participant for Jakarta province selection round
Volunteer Experience
Creative + Project Consultant for a historical fiction novel
Issued by Freelance (Self employed) on Jan 2021
Associated with Mercia WijayaIT Facilitator
Issued by Bunda Network on Mar 2014
Associated with Mercia WijayaBusiness Development Executive
Issued by AIESEC on Feb 2012
Associated with Mercia WijayaInternational Culture Advocate
Issued by Futai Elementary School, Taiwan on Dec 2012
Associated with Mercia WijayaDomestic Helper Facilitator
Issued by Indonesian Student Association in Singapore on Aug 2012
Associated with Mercia Wijaya
Languages
- enEnglish
- inIndonesian
- chChinese
- jaJapanese
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