Annakate Tefft Ross

Intern

2000 followers

Nashville, Tennessee, United States

Connect with Annakate Tefft Ross to Send Message

Connect

Connect with Annakate Tefft Ross to Send Message

Connect

Timeline
About me
Technical Project Manager at Atiba
Education
- Belmont University - Jack C. Massey Graduate School of Business
  2018 - 2020
  Master of Business Administration - MBA Entrepreneurship & Marketing
- Miami University
  2001 - 2005
  B.A. Public Relations
  Speech communications major, Spanish minor, studio art thematic sequence. Delta Sigma Pi business fraternity member.
- University of Virginia
  2003 - 2003
  Spanish Immersion Study Abroad Valencia, Spain
  Studied Spanish language, literature and history. Traveled throughout Europe. Stayed with a host family. Had a blast!
Experience
- Dreamfields pasta
  Jan 2004 - May 2005
  Intern
  * Collaborated with national public relations agency to organize and implement local campaign.
- M&P Food Communications, Inc.
  Aug 2005 - Aug 2008
  Account Executive
  * Designed three-day education seminar in Chicago for 40 top-tier members of the consumer food media; hired internationally renowned speakers/chefs/experts; designed city and plant tours. * Managed industry trade show booth space; facilitated relationship building with key audiences.* Wrote e-newsletters to deliver industry news.* Coordinated food photography including food and set stylists.* Recruited new client for $400K initiative through relationship at internship.Clients included: The National Cattlemen's Beef Association, Good Humor-Breyers, Quaker Oatmeal and Aunt Nelly's Pickled Beets. Show less
- Weber Shandwick
  Aug 2008 - Aug 2009
  Account Supervisor
  * Developed comprehensive social media campaign utilizing Twitter and Facebook to fit client needs. * Established advisory board of strategic food industry influencers to communicate technical nutrition messaging.* Negotiated and contracted with cookbook authors, chefs and registered dietitians for client programs.* Led national media relations efforts around McCormick Flavor Forecast, a well-regarded trend report.Clients included McCormick Spices, The Campbell Soup Company, Got Milk? and the National Pork Board. Show less
- Culinary Expeditions
  Oct 2009 - Dec 2009
  Apprentice
  * Planned and publicized monthly themed-dinner events as a promotional vehicle for owner's restaurant/café.* Assisted owner in the kitchen with hands-on Mexican cooking classes.* Championed the creation of a blog and promotional e-newsletter.
- Viking Cooking School
  Mar 2010 - Mar 2011
  Private Events/PR Manager
  * Secured, planned and executed private events for large corporate clients. Increased December ‘10 event sales by 28% over ‘09.* Conducted significant new business outreach.* Handled PR outreach to local media including bloggers; managed social media presences.* Co-managed more than 30 employees in cooking school.
- CareerBuilder.com
  Jan 2011 - Nov 2011
  Social Media Consultant
  * Conducted social media audits for client industries.* Advised clients on social media best practices for their recruitment needs.* Led virtual training sessions for client teams.
- RunDaisy.com
  Mar 2011 - Jun 2011
  Marketing Specialist
  * Implemented online and offline marketing/PR efforts for daily deal startup.* Managed social media presence for each market.* Cultivated relationships with charitable organizations.
- Just A Pinch Recipes (JustAPinch.com)
  Oct 2011 - Jun 2013
  Communications and Marketing Manager
  * Managed marketing efforts including social channels and blogger network.* Conducted local and national public relations outreach.* Spearheaded SEO campaigns.* Led effort to enter and win PRDaily.com award for Best Digital Newsroom 2012.
- MP&F Strategic Communications
  Jun 2013 - Oct 2020
  * Developed integrated marketing strategies and measurement techniques for 100+ clients across industries. * Oversaw team of business analysts and marketing specialists. * Advised clients on social media, website, digital advertising, email marketing and measurement strategies.* Collaborated with internal stakeholders to achieve client business objectives.* Teacher, trainer and coach on technology and tools.
  - Director of Integrated Marketing & Data Analytics
    Jun 2019 - Oct 2020
  - Director Of Digital Services
    Jun 2013 - Jun 2019
- Atiba
  Dec 2020 - now
  Technical Project Manager
  * Manages custom software development projects for clients across verticals.* Collaborates closely with developers, UI/UX designers and SEO specialists.* Works closely with sales and marketing team on company growth strategies.
- Belmont University
  Jan 2021 - Dec 2021
  Adjunct Instructor
  * Teaching a social media content creation course through the Public Relations department.
Licenses & Certifications
- Project Management Professional (PMP)
  Project Management Institute
  Jun 2024
Honors & Awards
- Awarded to Annakate Tefft Ross
  NELA Finalist in Technology, 2014 & 2015 Nashville Chamber of Commerce (YP Nashville) Jul 2014 I was honored to be a Nashville Emerging Leader Award (NELA) finalist in Technology in 2014 and 2015.http://www.ypnashville.org/Events/Nashville_Emerging_Leader_Awards/2014_NELAs_Finalists.aspxhttp://www.ypnashville.org/Events/Nashville_Emerging_Leader_Awards/2015_NELAs_Finalists.aspx
- Awarded to Annakate Tefft Ross
  Young Leaders Council, Class 61 Young Leaders Council Aug 2013 Annakate applied for and was accepted to the Young Leaders Council. YLC seeks to train diverse, committed individuals to effectively participate on the boards of nonprofit organizations and make a difference in the community by replenishing the volunteer leadership base.