Laura Krueger

Experience

• 

  Comcast Cablevision

  Jan 1989 - Jan 1991

  Producer/Director

  Camera Operator, Script Writer, Voiceover Talent and On-Camera Talent for commercial advertising. Edited commercial masters for insertion on 14 cable networks (CNN, USA, ESPN, MTV).

• 

  Dimension Media Services

  Jan 1991 - Jan 1993

  Production Manager

  Managed Production Department and supervised Production Assistant and Interns. Performed script writing, videography and editing of local cable and broadcast commercial production. Voice-Over and On-Camera Talent. Director and Camera Operator for sporting events and political forums.

• 

  Meriden Dance Center

  Jan 1992 - Jan 2014

  Owner/Director

  Responsible for all aspects of opening and running a successful business, including marketing, public relations, budget. Directed and supervised faculty & staff. Produced and directed all aspects of yearly on-stage production. TV Appearances on WFSB-Channel 3, and NBC-Channel 30. Strengthened existing skills in strategy, marketing, sales, business operations, client service, competitive differentiation, and financial management.

• 

  Westfield

  Jan 1993 - Jan 1998

  Assistant Marketing Director

  Assisted in coordinating all marketing promotions. Coordinated all mall events. Wrote press releases. Bookkeeping for marketing budget, accounts payable, year-end accruals.

• 

  FOX61/CW20

  Jan 2008 - Jan 2010

  Floor Director

  Served as Floor Director, Teleprompter Operator, and Camera Operator for the FOX 61 Morning News. Script check, floor preparation, lighting, mic check, talent direction for 5-hour live news broadcast. Voice-Over Talent for several broadcast commercials. Occasional "spot" appearances. Remote shoot for Labor Day Telethon, TCP Golf Tournament, Zip Trips at Hammonasset Beach and Six Flags. In-studio shoot for Kathleen Turner, Kevin Bacon. Emmy Judge for medical-related stories.

• 

  CHC: Creating Healthier Communities

  Jan 2014 - Jan 2015

  Director of Business Development – New England

  Director of Business Development – New England - CT, MA, RI, VT, NH (May-Sep 2015)Served as a senior decision maker (C-level). Managed client retention and client acquisition within the New England. Employee Engagement Marketing Manager – CT, MA, RI, VT, NH (2014-2015)Managed advertising, public relations, media, health & wellness programs, and events. Wrote for national newsletter. Oversaw Employee Engagement Marketing Department.Developed and executed a successful strategy which built partnerships with approximately 50 health charities (American Cancer Society, American Diabetes, etc.) and 45 business and corporations in CT, MA, RI, VT, NH. Guest Speaker and Presenter for campaigns with CHC, CFC – Combined Federal Campaign, including military bases. Partnered with United Way. Show less

• 

  The Salvation Army in Connecticut and Rhode Island Division

  Sept 2015 - Jan 2022

  Director of Public Relations and Marketing – Southern New England Division

  Increase awareness of The Salvation Army through promoting brand visibility and publicizing the organization and its programs throughout Southern New England. Cultivate and maintain community relationships through special events and networking with key community, and corporate and media leaders. Public Relations Society of America (PRSA) 2017 Mercury Awards. Presented with Silver Mercury Award, for The Salvation Army 2016 Annual Report Video PRSA Mercury Award – Received an Honorable Mention for The Salvation Army Crisis Communications, PIO, Hurricane Irma. Deployed to Fort Myers, Florida as a Public Information Officer. The Salvation Army's Hurricane Irma Relief Efforts in Fort Myers, Florida Show less

• 

  BlueTriton Brands

  Jan 2022 - now

  External Communications Director

  Responsible for Issues Management strategy and execution.Owns crisis communication process and playbook. Stays abreast of best practices and shares expertise with global counterparts.Leads scenario planning and training.Owns issue analytics process.Chair’s cross-functional Issues Round Table.Co-creates corporate positions on key issues.Heads up early warning notification process.Leads Situation Management Team for all crises.Serves as company spokesperson.Media trains executives and other spokespersons.Leads siting and expansion campaign strategy and execution in local communities.Owns development of strategies, programs and tactics for local campaigns. Oversees siting and expansion communications.Develops corporate narrative and strategy for communicating business, brand and sustainability milestones and initiatives with business and trade media. Collaborates on communications strategy development with Marketing, sales communications and ReadyRefresh colleagues to include communications to all audiences, including associates, retail and home/office delivery customers, government and community stakeholders, and local media.Oversees development and maintains quality control of all external communications materials, including press releases, bylined articles, op eds, Q&As, key messages, etc.Identifies and implements best practice media trends and success metrics.Creates Digital Strategy for BTB.Originates and deploys digital tactics within larger, integrated communications or marketing programs.Develops thoughtful and effective social and digital strategies.Leads digital response to crisis and issues.Oversees all community management for BTB digital and social platforms.Drives measurement and analytics for all BTB managed digital and social channels. Show less