Hannah Nic Sceacháin

Education

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  Emlyon business school

  2021 - 2023

  Master's degree Digital Marketing & Data Science

  Activités et associations :Founding Member & Marketing Manager - AI in Management Association (AIMA) At AIMA our mission was to develop a community that bridges the gap between AI in management stakeholders and creates a common platform for enhancing collaboration within the field. In order to advance AI in management, we sought to increase AI literacy and promote the discourse. In May 2022, we organised the 4th Global Business Intelligence Forum where we had speakers from companies such as IBM Interactive and AXA. My MSc is truly a unique program that combines digital from a marketing and consumer standpoint while also providing an understanding of data science and its ecosystem.I am proud to have been an ambassador of my program and to represent my diverse cohort of 43 different nationalities.Skills I am developed include:Data Analysis: Python | SQL | R | ExcelData Visualisation: Tableau | Power BI | Data Studio | R shinyAppWebsite Development: HTML | CSS | Java Script |… Voir plus My MSc is truly a unique program that combines digital from a marketing and consumer standpoint while also providing an understanding of data science and its ecosystem.I am proud to have been an ambassador of my program and to represent my diverse cohort of 43 different nationalities.Skills I am developed include:Data Analysis: Python | SQL | R | ExcelData Visualisation: Tableau | Power BI | Data Studio | R shinyAppWebsite Development: HTML | CSS | Java Script | Figma | UX DesignWeb Analytics: Google Analytics | Adobe Analytics Voir moins

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  Dublin City University

  2017 - 2021

  Bachelor's degree International Business 1:1

  Mama Shee – In-company project- Analysed the current situation of Mama Shee, an African artisan food producer using analytical frameworks. - Divided the market into meaningful segments and outlined a targeting and positioning strategy. - Identified key points of competitive differentiation and devised a clear positioning statement that reflected our recommended key value proposition.- Provided an action plan with specific budgets, channels, timelines, metrics, and… Voir plus Mama Shee – In-company project- Analysed the current situation of Mama Shee, an African artisan food producer using analytical frameworks. - Divided the market into meaningful segments and outlined a targeting and positioning strategy. - Identified key points of competitive differentiation and devised a clear positioning statement that reflected our recommended key value proposition.- Provided an action plan with specific budgets, channels, timelines, metrics, and resources.My group was chosen to present our tactical recommendations, addressing the issues identified in our analysis to Mama Shee. Voir moins

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  Technische Universität Berlin

  2022 - 2022

  TU Berlin Summer University Digital Marketing & Data Science

  Digital Marketing – Focused on a selection of current topics in the field of digital marketing while examining examples of real companies and their approaches and campaigns, and the potential implications of these approaches.Advanced-Data Science – I took part in lectures and working tutorials to gain the knowledge and skills to apply current techniques to a real-world data set (Parking Birmingham Data Set). In a project-orientated form, my team and I undertook a full data analysis… Voir plus Digital Marketing – Focused on a selection of current topics in the field of digital marketing while examining examples of real companies and their approaches and campaigns, and the potential implications of these approaches.Advanced-Data Science – I took part in lectures and working tutorials to gain the knowledge and skills to apply current techniques to a real-world data set (Parking Birmingham Data Set). In a project-orientated form, my team and I undertook a full data analysis procedure on this data set. Voir moins

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  TBS Education

  2019 - 2020

  Marketing and Event Management - Completed all studies at TBS through French 1:1

  Projects Colgate-Palmolive – Hackathon Category ManagementI carried out extensive market research within a team of the organic trend in the oral hygiene category. Building from our findings (In-store analysis, SWOT of the category, competitive diagnosis etc.) we provided strategic recommendations to Colgate representatives.GERS Equipment - Launching an Eco-friendly lineIn a team, I devised an Eco-friendly line for GERS Equipment company. Our objective was to meet… Voir plus Projects Colgate-Palmolive – Hackathon Category ManagementI carried out extensive market research within a team of the organic trend in the oral hygiene category. Building from our findings (In-store analysis, SWOT of the category, competitive diagnosis etc.) we provided strategic recommendations to Colgate representatives.GERS Equipment - Launching an Eco-friendly lineIn a team, I devised an Eco-friendly line for GERS Equipment company. Our objective was to meet customers' expectations in terms of environmental friendliness and environment protection. My missions included running both a web and in-store benchmark on competitors' Eco-friendly products, identifying market opportunities through a perceptual map and conducting qualitative research. In summary, we recommended an Eco-friendly line and devised a visual mock-up. We also proposed in-store communication tools and prepared a sales pitch on our project's potential value generation. Voir moins