
Christa Peck
Housing Development and Marketing Intern

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About me
Product Marketing at Katana
Education

University of Washington
2011 - 2012Project Management Certificate Project Management
University at Buffalo
2005 - 2009BS Management, Concentration in MarketingActivities and Societies: Mortar Board, Relay For Life (Sponsorship chair, raising $69,000 ['07-08]; Treasurer ['08-'09]), InverVarsity (Events Manager '06-'07), School of Management Mentor ('07-'09)

State University of New York at Buffalo
2005 - 2009BA LinguisticsActivities and Societies: Linguistics Teaching Assistant (spring semesters '08 and '09), See other UB degree for activities
Experience

LOW INCOME HOUSING INSTITUTE
May 2006 - Jan 2007Housing Development and Marketing InternAnalyzed socioeconomic information of 14,200 residents to determine home-buying potential. Researched real estate records and litigation surrounding Seattle’s tent city to identify a new location and limit the negative impact and publicity. Wrote grant applications to fund future housing projects and maintenance of current properties.

CH2M HILL
May 2007 - May 2008Transportation Marketing InternCompiled potential projects database, analyzed the results and presented recommendations to the regional manager. Designed brochures for clients advertising strategic hires within the company. Reconfigured the website for the Northwest Transportation Group to reflect current industry trends, transportation information, and project statuses. Prepared proposals and developed presentations for client interviews highlighting past successes and strategic directions for current and future pursuits.

EXubrio Group LLC
Jan 2009 - Apr 2009Marketing Assistant InternAnalyzed market conditions to create extensive list of future business pursuits. Wrote and submitted a successful grant application for an affiliated non-profit. Managed the social networking and public relations for a newly-published author

MultiCare Health System
Jul 2009 - Oct 2009Project ManagerProvided project management support for two design and construction projects for a three-month contract, including maintenance of Microsoft Project workflows, creation of project reports for senior hospital leadership, establishment of weekly status meetings, and development and validation of process flows and conversion to Visio.

Seattle Presbytery
Mar 2010 - Apr 2012Communications CoordinatorExecuted internal and external communications and public relations for the Presbytery of Seattle and the fifty churches it comprises, including email and social media channels. Directed digital marketing efforts including website content, social media strategy, and digital communications increase effectiveness and depth of relationship. Maintained FileMaker database of contacts and committee placement, inputting data and compiling summary reports as needed for Executive Director and other leadership. Streamlined business processes to eliminate excess steps and eliminate redundancies. Digitized record keeping, increasing efficiency and simplifying future archival and searching processes. Show less

Inspirus Credit Union
Mar 2012 - Feb 2016Digital Marketing StrategistDeveloped and executed social media and digital marketing strategies to build the Credit Union’s digital brand. Created and owned corporate brand on social media, to build community and achieve board-directed goals. Accomplishments:• Achieved a 7% member penetration on Facebook and 5% average engagement rate, double the industry standard• Redesigned the New Member onboarding program using a multi-touch strategy to optimize results, changing content and frequency of emails, phone calls, and printed pieces• Increased email open rate from 23% to 30% in 8 months, creating 5-10 emails a month with an average monthly reach of 250,000 members Show less

Amazon
Feb 2016 - Oct 2018Vendor ManagerManaged $50m vendor portfolio, advising brands on merchandising, promotions, inventory planning, and operational improvements. Increased sales for vendor portfolio by analyzing vendor financial performance, consulting with vendors on Amazon growth strategy, and driving operational, marketing, and cost-saving initiatives. Owned promotional strategies, increasing sales and driving revenue. Led team to deliver on executive-level goals ahead of deadline. Identified new vendor leads and pitched to C-level stakeholders, resulting in new business revenue. Show less

Ideoclick Inc.
Nov 2018 - Apr 2019Account ManagerTrained clients on Amazon best practices for growth, optimizing their digital merchandising and marketing strategies to increase sales.

NEXD
Feb 2020 - Apr 2021Head Of MarketingDesign and implement marketing strategies to grow awareness and increase the customer base for an adtech startup. Responsible for copywriting and editing of all marketing and communications.Successes in year 1 - increase new customers by 350% YoY, and increased advertising conversions 100% YoY while decreasing cost per conversion 40%.

Azolver
Apr 2021 - Jan 2024Worked with an international group of marketers, product owners, and business leaders to bring consistency and excellence to our marketing efforts across Europe. Responsible for development and execution of global marketing in 6 countries, as well as building the marketing team. Goals include increasing brand awareness by building and strengthening the corporate brand, improving share of wallet with existing customers, and launching new verticals and products in existing markets.
Product Marketing Manager
Oct 2022 - Jan 2024Marketing Manager
Apr 2021 - Oct 2022

Katana Cloud Inventory
Jan 2024 - nowProduct Marketing Manager
Licenses & Certifications

Project Management Certification
University of WashingtonJun 2012
Honors & Awards
- Awarded to Christa PeckAll-Star of the Summer Junior League of Seattle Sep 2013
- Awarded to Christa PeckGolden Mirror Award for Social Media CUES Aug 2013 The social media launch promotion I designed was awarded a Golden Mirror Award, chosen by the Credit Union Executive Society.
- Awarded to Christa PeckRookie Marketer of the Year CUES Aug 2013 The Rookie of the Year is awarded to a marketer who has been employed by a credit union for two years or less, and is chosen by the Credit Union Executive Society.
Volunteer Experience
Board of Directors, Young Patron's Circle
Issued by Pacific Northwest Ballet on Sept 2014
Associated with Christa PeckChair, Seattle Regional Council
Issued by MMORE - Multiple Myeloma Opportunities for Research & Education on Jan 2012
Associated with Christa PeckChair: Facilities & Contracts Committee, Annual Publications Committee
Issued by Junior League of Seattle on Jun 2012
Associated with Christa PeckBusiness Leadership Council Member
Issued by Washington DECA on Aug 2014
Associated with Christa PeckCTE Advisory Board Member
Issued by Renton School District on Sept 2008
Associated with Christa Peck
Languages
- spSpanish
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