Roberta Farina

Experience

• 

  American Express Services Europe Ltd

  Jun 2009 - Jun 2010

  ADMINISTRATOR

  • Customer assistance• Back office administration• Loan managing and credit card profile • Managing interest rate for revolver card• Processing payment

• 

  Connect Distribution Services Ltd

  Feb 2015 - Oct 2023

  • Be the primary point of contact and build long-term relationships with OEMs• Develop a trusted advisor relationship with key accounts• Own and deliver supplier development plans to support company growth objectives• Identify & flag opportunities• Defining strategic goals• Manage selling prices across all UK revenue streams, both B2B & B2C• Improve in current trading terms & cost prices for all revenue streams• Leading competitive analysis, and developing plans to beat the competition in the market• Partnering with the sales, data and marketing team to develop strategies that will connect with consumers/end users • Generate reports and analyze data to act on / make recommendations on Range, Sales Plans & Promotions Show less • Open and develop direct accounts across mainland Europe• Own and deliver supplier development plans to support company growth objectives• Identify & flag opportunities• Develop an European Parts Portfolio• Identify component manufacturers across mainland Europe and open up supply• Manage selling prices across all EU revenue streams, both B2B & B2C• Support in the development of ecommerce solutions for European OEM and Retailers• Improve in current trading terms & cost prices for all European revenue streams, both B2B & B2C• Coordinate the introduction of new product ranges to the company, ensure the process is followed• Ensure all products are correctly indexed• Generate reports and analyse data to act on / make recommendations on Range, Sales Plans & Promotions• Improve first time availability & improve customer conversion Show less • Build and enhance successful relationships with our key supplier partners• Engage with new suppliers• Negotiating commercial terms of trading to maximize profit potential• Negotiate best cost in order to maintain our competitive edge• Identify, develop and execute business development opportunities • Own and deliver supplier development plans to support company growth objectives • Managing workflow between suppliers & internal stakeholders (pricing, Model Data, Content, Parts Profiling) • Engaging Sales & Marketing Teams in promotional activity agreed with suppliers• Support Supply Chain Management in the negotiation of supply level agreements that deliver quality, on time service levels, whilst minimizing buffer stock• Generate reports and analyze data to act on / make recommendations on Range, Sales Plans & Promotions• Participate in and support supplier business reviews • Ensure all relevant processes are adhered to Show less • Influence the identification of new business opportunities and correctly bring them to market • Buying: handle requests of information, quotations, negotiations, proposal and bidding process.• Planning, Executing and Closing Projects : defining the project, building its comprehensive work plan, adhering to European Regulations and managing to the budget• Influence the negotiation of cost reductions to maximise margins and maintain our competitive edge, contributing to the Department Cost saving and newline Turnover• Establish and maintain relationships with all levels of suppliers• Identify opportunities and implements actions to achieve efficiencies that help the Company to grow• Monitoring stock levels and identifying purchasing needs• Increase service levels and regularly reviewing products sectors• Identify new lines by consumer sales• Suppliers Development: Italy, France, Spain, Portugal Show less • To pro-actively manage the Supply Chain order book• Ensure all purchase orders are sent and received by suppliers• Ensure all parts have correct delivery information• Confirm all orders within 48 hours• Liaising with suppliers for exact ETA dates• Manage line fulfilment to 97% for stock lines• Manage orders with Suppliers, liaising with revenue streams of delays, cancelling orders if required• Develop relationships with suppliers, challenge suppliers to find resolutions when dates are delayed Show less

  • OEMs CATEGORY MANAGER- UK MAIN ACCOUNTS (SPARE PARTS-WHITE GOODS) B2C

    Aug 2021 - Oct 2023

  • EUROPEAN BUSINESS DEVELOPMENT MANAGER

    Feb 2021 - Jul 2021

  • CATEGORY MANAGER WHITE GOODS- EUROPEAN MARKET

    Apr 2019 - Jan 2021

  • SOURCING ASSISTANT (International Markets)

    Feb 2017 - Mar 2019

  • SUPPLY CHAIN COORDINATOR

    Dec 2015 - Jan 2017

  • INTERNATIONAL MULTIMEDIA ADMINISTRATOR

    Feb 2015 - Nov 2015
• 

  Electrolux Group

  Oct 2023 - now

  • B2B Spares Development Manager CA West - Peace of Mind (West Europe - UK IRELAND BENELUX)

    Jan 2025 - now

  • B2B UK Trade Sales Manager - Peace of Mind

    Oct 2023 - now