Antra F.

Experience

• 

  MiCompass : The Marketing Committee of MICA

  Jul 2018 - Mar 2019

  Member

  Organized editorial drives and aided publishing of the ‘Whitepaper Project 3.0’- an initiative by MiCompass to help tabulate the domain learning of PGP-I student's summer internship.Planned & executed national level case study competition ‘Cinematica’, Micanvas 2018 based on film marketing.

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  Publicis Worldwide India

  Apr 2019 - Jun 2019

  Strategic Planning Intern

  Worked on multiple brands to solve marketing and branding problems using insight mining driven research strategies. Provided actionable insights through Primary Research (using exploratory in-depth interviews, Digital ethnography) and Secondary Research (social media listening, cultural audit and trend mapping through content mapping OTT and GEC’s & Competitive landscape analysis).

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  MICA

  Jul 2019 - Oct 2020

  Digital Live Project

  Analyzed cultural trends & events to conceptualize a digital business idea for learning Indian dialects and regional sub-cultures through gamification. Developed viable business model & properties for the same.

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  Usha International

  Oct 2020 - Sept 2022

  Marketing Manager

  Category Marketing for Sewing Machines.• Regularly involved in handling end to end execution of creative creation process from briefing to ensuring timely delivery of digital and BTL creatives according to content calendar. Successfully executed a 600+ videos project spread across 8 vernacular languages.• Initiated focus on seller side marketing communication. Responsible for developing content for a monthly newsletter and promotional creatives supporting trade schemes that is broadcasted to 2000+ trade partners with open rate of 21%.• Regular update of website according to consumer schemes and changes in product portfolio and SEO-bound content. Generated a 10% uplift in organic traffic in 10 months.• Updated consumer personas for all the product categories based on primary and secondary research of existing customer database to develop targeted paid search ad copies for different product categories and consumer cohorts. The paid search campaign generated a 50% uplift in website traffic and generates 90 avg. weekly leads 45% of which are bottom of the funnel customers.• Driving sewing machines accessory focussed sale project, setting monthly targets for promoters, creating and running appreciation program for the promoters, analysis of sales data and monitoring achievement of sales target. Sales increased by 230% since project handover from FY 20-21. Show less

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  Qubo - A Hero Electronix Venture

  Oct 2022 - Jul 2024

  Associate Brand Manager

  Category Marketing-Built positioning and end-to-end communications for product launches across e-comm, web, social, and packaging-POC for Market Research, responsible for executing quarterly brand track and narrowing down on actionable insights via consumer feedback-POC for PR with regular coverage and increased mentions in Tier-1 news, review blogs, and tech YouTube reviewers recording a 5% increase in SOV-Ran end-to-end influencer marketing for the brand with 48 lacs budget annually with 10% increase in website sales through direct attribution.-Worked on TV campaign to promote Dashcams in IND vs AF T20I ’24 match series with follow-up campaign on social which resulted in 25% bump in engagement. Show less

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  Titan Company Limited

  Aug 2024 - now

  Brand Manager