Prabal Dey

Experience

• 

  Unilever

  Jan 1987 - Jan 1997

  Territory Sales Manager

  - Worked in Lipton India Ltd (Unilever Group Company)- Nature of Business : Beverages and Food Items ( Like GREEN LABLE Tea, DALDA Vanaspati, FLORA Refined Oil, MILKANA Dairy Whitener etc. )- Company Business Turnover : Rs. 1200.00 Crores.- Job Responsibility : Responsible For Managing Different Sales Areas Under Mumbai & Kolkata Branches In Beverages And Food Profit Centres- Reporting Directly To The Branch Manager/Broadly Involved In Handling A Business Of Around Rs. 20.00 Crore With Highly Unionised Sales Force- Managing Distribution Network With Adequate Returns (ROI) Show less

• 

  UB Group

  Jun 1995 - Dec 1997

  Assistant Regional Manager

  - Was a part of Herbertsons Ltd (Diageo UK - UB Group)- Nature of Business : Marketing of IMFL Brands (Like BAGPIPER)- Company Business Turnover : Rs. 250 Crores.- Job Responsibility : Responsible For Sales & Adm. Commercial, Personnel Functions Of Region / Liasion With Govt. Reps etc.- Special Achmt. : Performance Based Reward Trip To Europe ( 95-96 ).

• 

  G.M. Pens International Private Limited (Reynolds).

  Jan 1998 - Jun 2012

  Zonal Manager

  - Direct, encourage, motivate & lead a team of Sales Managers to ensure Higher Productivity.- Retain worthy Employees by impartingKnowledge and Skil & promoting In-House talent to take up higher responsibilities, thereby strenthening Organisational Hierarchy.- Formulations of Sales & Promotion Startegy, Budgets & Business Plans fo increasing Market Share by analyzing Market Trends.- Building infrastructure & sustaining Existing network to Effectively manage Supply chain for strenthening Sales Function.Responsible for achievements of Business targets - for both Top Line & Bottom Line. Show less

• 

  Annapurna Food & Beverages

  Jul 2012 - Sept 2014

  General Manager (Sales & Marketing)

  - Take The Company’s Presence, Out Of The North Eastern Part of The Country : Where It Is Currently Headquartered- Spreading Into New States And Attempting To Promote Multiple Brands In Highly Competitive Food Based FMCG Market- Rationalizing Product/Pack Introduction In The States- Ensuring Adequate Manpower Planning Necessary For Spreading Into The New States- Doing Necessary Media Planning For effective Promotion Of The Brands- Develop Small Modules Of Promotion For Cost-Effective Local Promotions- Always Keeping A Watch On The Cost & Payout Percentages Of Above Activities- Buildup, Manage & Support CA/Super Stockist/Distributor Channel For Spreading Into New States- To Put Systems & Controls In Its Operations At Various Levels- To Make Employees Accountable To Their Duties & Responsibilities- Provide Direction. Encourage, Motivate & Lead a Team of Sales Managers, (down to the grassroots) To Ensure Achievement Of Higher Productivity- Recruit & Retain Worthy Employees, In A High Attrition Era, By Imparting Knowledge & Skill And By Promoting In-house Talent To Take Up Higher Responsibilities – Thereby Strenthening Organizational Hierarchy- Try & Provide A Professional Environment For Attracting Talents From Outside- Preparation Of Annual Budgets & Business Plans For Markets- Continue Achieving Business Targets : For Both Top Line & Bottom Line Show less

• 

  Cello Pens Pvt. Ltd

  Oct 2014 - Oct 2017

  Zonal Manager

  - Worked in Bic Cello India (P) Ltd (The Largest Writing Instruments Business Company) - Head Sales Operation of the Company in Eastern India AND ALSO in Bangladesh & Nepal- Setting Up Professional Distribution Network Across The Zone In Line With Best of Bic (French MNC) & FMCG Practices- Selecting The Best Route To Market For effective Distribution Coverage- Had Also Been Responsible For Overseeing a smooth transition from a Family run Business to a Professionally managed Business- Nature of Business : Writing Instruments - Company Business Turnover : Rs. 500.00 Crores.- Deliver A Turnover Of Around Rs.Rs.84.00 Crores from Eastern India Show less

• 

  N S LEATHER PRODUCTS PRIVATE LIMITED

  Nov 2017 - Jan 2019

  Sales Marketing Advisor

  Responsible For : - Restructuring of Existing Business Processes and Systems- Implementation of Real Time Business Software across Departments Leading To Profitable Bottomline - Introduction of New Business Vertical (e Portal of Amazon - US)- Development of Brands (Woodpecker & Picchio) - Specific for International Markets- Strategic Brand Management Activities in Terms of Content Development, Pricing, Promotion

• 

  Freelance

  Feb 2019 - Sept 2019

  Freelance Digital Marketeer & Content Writer

  * Undergone Courses in On-line Certification in Digital Sales by Google Ads AND* Obtained Certification in Google Ads Search* Gained knowledge of Digital Marketing of Products and On-Boarding of Products on Amazon Platform* Did Content Writing Course and Certified by HubSpot Academy* Did Net-based Activities of Content Writing for Clients

• 

  PreScouter Inc

  Oct 2019 - May 2020

  Lead Researcher

  Lead Researcher in Marketing Data Team – Responsible For : * Generating List of Functional Decision Makers * Help Company Locate Opportunities of Business Expansion and Grow in Varied Fields of Business

• 

  Independent Consultant

  Jun 2020 - now

  Freelance Sales and Marketing Professional

  Helping Local Companies with their Digital Marketing requirements, especially with regard to their Content Writing needs.