
Toba Afe
Sales and Service Engineer

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About me
Transformational leader and fintech innovator with a passion for harnessing technology to drive financial inclusion and economic growth.
Education

University of Ado-Ekiti
1997 - 2002Bachelor of Engineering (B.Eng.) Electrical and Electronics Engineering
University of Benin
2010 - 2013Master of Business Administration (MBA) Business, Management, Marketing, and Related Support Services BActivities and Societies: Technology Driven Business Group Managers in Telecommunications Team Dissertation titled “Evolutions of Telecommunications in Nigeria".

London School of Business and Finance LSBF
2013 - 2013Master of Business Administration (MiniMBA) Global ManagementChange ManagementLeadership SkillsTime ManagementStrategic PlanningSWOT AnalysisPESTLEP&L AccountCash Flow AnalysisBalance SheetsBook KeepingFinancial ReportingMarketing ManagementSales Process
Experience

TANIT Medical Engineering Limited
Mar 2005 - Apr 2006Sales and Service Engineer• Team Member, Installation, Upgrade and commissioning of state of the art medical equipments in Reddington Hospital, V/I (Formerly Heritage Hospital – Cardiac Center) (March 2006)• Project Engineer, (VAMED Medical Engineering Project) upgrade, installation, training and commissioning of state of the art medical equipment in 7 Federal University Teaching Hospitals across Nigeria V/I (February 2006)• Developing and managing realistic and committed project schedules• Procuring, outsourcing, installing and maintaining computer based medical equipment• Progressive expansion and distribution channel extension of modern and more effective biomedical equipment• Successful sales of varied range of computer based medical equipment to both private and public sector institutions• Leveraging on paramedic know-how and excellent relation with suppliers to aggressively access the West African Market• Offering professional consultancy services and turnkey projects to provide complete and modern healthcare solutions, treatment centers and diagnosis facilities through our partners – Scandinavian Hospital Services• Sales, installations, service, after sales service, on-site inspections & training of medical staff• Biomedical training in various technologies: Radiotherapy, Brachytherapy, Neurosurgery, Orthopedic, Surgery Instruments, Radiology/Imaging, Osteodensitometry, E.N.T., Urology, Medical Refrigeration, Operating Room Equipment, Cardiology, Respiratory, Sterilization, Medical Waste Management, Hospital Beds & Furniture, Physiotherapy, Mortuary, Emergency Room, Neonatology, ICU, Laboratory and Veterinary Show less

Total E&P
Apr 2006 - May 2007Project Engineer (IST)• Led a team of technical experts through the accreditation of Yobel as a Pearson VUE Authourised testing center for a short period of 4 weeks (July 2006)• Team Leader: Partnership of Yobel with SYMANTEC (NORTON Antivirus) Certified Partner, PEAGSUS (Opera II), EPICOR, ARIBA and GRISOFT (AVG Antivirus) Certified Partner (August 2006)• Project Manager, Human Concept’s OrgPlus for ELF PNL Organisational Charting, What-If Analysis, Organogram and Line Reporting for up to 5,000 staff (February 2007)• Project Development and Management and Technical Training • Initiated, processed, followed up on a collaboration with RSTV for partnerships and exchange in services which resulted in airtime jingle for a period of 12 months (June 2006)• Development of strategic and transactional sales approach to increase ROI• Project Manager, Windows/System Network Administration for ELF Petroleum Nigeria Limited (October 2006 – April 2007)• Global Partnerships and Branding• Technical sales and Marketing coupled with effective market research• Development of soundly based proposals/projects for Tender/Bids and its defence• Preparing and presenting effective management reports• Interfacing with decision makers at the highest level for business contacts Show less

Nokia
May 2007 - Sept 2013Effectively managed the learning and professional development programs of Nokia's Field-Force on sales analysis, retail research, market segmentation and market share ratings. Designed appraisal programs in consultation with department managers, HR and external resources. Performed training for Products & technology, Warranty education and soft selling skills. Used training, facilitation and coaching skills to excel the performance of Nokia Field Force. Key Accomplishments:• Awarded the "Shining Star Award" in Middle-East & Africa Region for achieving exceptional professional standing and completion of global processes for rebranding and sales strategies.• Developed comprehensive training packages to maintain a motivated and skilled workforce, and to fulfill the needs of Nokia's Field-Force and conveyed a 3-Day multilingual training session for French speaking audience in Senegal on Profound Customer Orientation & Consultative Sales.• Maximized profits of operational costs by ensuring retail management costs was 25% within budget of Sales Opex• Proprietorship of the field force (5 field force teams of 291 people) agency relationship and oversaw the execution and ensure the field force agency delivers on the KPIs and cost targets.• 23 Cities covered; 69 Nokia Field Force members managed; 1,396 Retail Outlets supervised; over 6,456 Hours of professional classroom & virtual classroom training delivered; over 24,000,000 units sold, representing over One Billion Dollar ($1,000,000,000) sales revenue for Nokia (November 2009 – January 2012). Show less • Every Dealer Survey (EDS) & Research - Benin & Warri Retail Markets (2007/2008)• 2 Cities covered; 160 Retail/Sales Outlets visited; 440 sales staff trained; 1,320 Hrs of In-Store Training delivered; 7,920 Retail Visit/Calls made; over 1,000,000 devices sold as a Retail Rep (From May 2007 – November 2009)• Retail Branding & Merchandizing conforming with guidelines and schematics • Products & technology training, Warranty education and soft selling skills training• Effective customer relationship management to meet company and client’s objectives• Retailer’s sales support and value addition to increase The NOKIA brand strength• Technical marketing, market research, market intelligence and awareness• Effective utilization of market research & feedback software reporting tool• Vertical integration: owning the channels and distributions• Led the development, expansion and growth of the Nokia Care Points in Warri & Asaba• Became the best Retail Representative for 2007/08 in South-West Region Show less
Training Manager
Nov 2009 - Sept 2013Retail Sales Representative
May 2007 - Oct 2009

Samsung Electronics
Sept 2013 - Sept 2014Training ManagerResourcefully manage budgets included localization, trainer costs, training delivery and platform usage. Arranged global processes to improve sales and marketing competency and value selling capability of both internal & external retail, marketing & sales teams, field force, distribution & channel sales teams, retail sales staff, trade partners, consumers and trainers. Led the implementation of competency development including certification for Field Force, trainers and retail assistants. Considered customer needs, establish channel marketing objectives, identified and assessed major channel marketing alternatives. Shared best practices amongst markets i.e. with subsidiaries / Regional HQ Marketing / Global HQ Marketing.Key Accomplishments:• Efficiently implemented retail management framework and guidelines and help sales team to manage top sell-out partners.• Lead retail GTM planning and execution of all retail activities e.g. Field Force, mystery shopping, retail promotions, store level incentive programs, retail communications and retail training in collaboration with sales capability teams.• Created and conducted public relations and promotional campaign that increased sales across my coverage area/territory by 400% in a 3-month period.• Examine and interpret trends to facilitate planning using information technology to record sales figures, for data analysis and forward planning.• Maintain competence in retail operations by using store data management.• Productively contributed to the achievement of retail sales and market development, and improvement objectives of global standard practices.• Confirmed internal sales and marketing teams are trained on new product launches as per global guidelines and local needs, managed partner portal for 2-way communication platforms.• Monitored performance metrics to determine clear and measurable improvements in marketing program performance and efficiency in retail sales environment. Show less

Huawei
Oct 2014 - Aug 2015Product ManagerExamine and interpret trends to facilitate planning using information technology to record sales figures, for data analysis and forward planning. Maintain competence in retail operations by using store data management. Communicating with all areas of the company to define product release requirements – marketing communications, helping them to understand the product positioning, key benefits, and target customer. Key Accomplishments:• Consulted with regional business stakeholders to define detailed reporting requirements, including reporting mockups, reporting use cases.• Conducted UAT and obtaining sign-off from Business to ensure overall solution is in line with Business specifications.• Worked with the product owner to create high level epics and user stories and maintained product and sprint backlogs.• Led the GTM team to create a sustainable GTM Strategy for 3 new Huawei products - Huawei Y221, Y520 & Mate 7 - which resulted to over 200% of sales increase in December 2014 and went on to become the most successful consumer products till date in the history of Huawei in Africa.• Lead discussions with multiple business teams/project teams to drive closure on business rules, possible gaps and dependencies, and end-to-end process.• Collaborated with clients, end users and developers to ensure technical requirements are thorough using standard tools and business process modelling techniques.• Initiated competitive and strategic product analysis that led customer focus groups to determine product features, price, distribution, positioning and promotions.• Established elaborate product marketing concept & coordination across internal & external marketing teams through product positioning, innovative promotions, and sustainable new ideas.• Documented detailed analysis of end-to-end business processes by creating process diagrams, workflow diagrams, activity diagrams utilizing Microsoft Visio tool. Show less

Interswitch Group
Sept 2015 - Jan 2019Product ManagerWith respect to multi-technology customer solutions, mega-projects and large complex multi-million-dollar deals, I define what is to be built, how it is to be built, when it is to be built, position it in the market and working with the development teams to catalyze the building process. Then go find customers & partners for it...I equally develop, lead, execute and track initiatives and processes that improve product performance (revenue, customer satisfaction and gross margins) substantially for large solutions and complex technology requirements offered by Interswitch Group through ownership of the processes, budgets, and projects allocations.Tasks Performed:• Scope, oversaw requirements, perform gap analysis, recommend solutions to core banking systems, customer journey mapping, AS-IS and TO-BE processes, user stories, wire frames, new product construct (credit cards), change and implementation recommendations. • Provided business support to front-end and back-end developers, QA team and Bank vendors on the application implementation phase.• Performing data analysis, mining and curating data and converting data into reports in Visualized formats using Tableau Software. • Applied scrum approach in Agile Software Development Life Cycle (SDLC) methodology.Key Accomplishments:• Guided a team that is charged with a product line contribution as a business unit, which extends from increasing the profitability of existing products to developing new ones – with a unique blend of business and technical savvy; a big-picture vision, and the drive to make that vision a reality.• Innovated the fastest and easiest ePayment solution across top African banks and generated over 20m in transaction volume and $200m in revenue within 6 months (Quickteller Services).• Strong pre-sales involvement in multiple product portfolio for all Quickteller Channels - Web, Mobile Web, ATM, Mobile Apps, POS, USSD, IVR & White-Labels Products. Show less

Bell
Feb 2019 - Aug 2020Product ManagerProject: Office365/SharePoint Implementation.Implementation of Office365 and SharePoint across the enterprise, to provide a more efficient and effective way for collaboration and sharing of tools and documents.Tasks Performed:• Working with business users to define business case, business requirement specifications, documented requirements and transformed them into functional and technical requirement specifications,modelling business process flows in accordance to BPMN standard.• Conducting one-to-one and focus group interviews with stakeholders via on-premise and web conferences aimed at eliciting requirements and aligning them with business objectives.• Working with PO to create epics and breaking it down into very clear, concise user stories and acceptance criteria.• Documenting elicited requirements artifacts including functional specifications and use case specifications.• Articulating business requirements from user Interviews and workshops and then converting requirements into technical specifications for developers.• Working with other team members to review requirements via the use of use case diagrams and activity diagrams.• Mining, Curating and converting raw data into visualized formats and creating dashboard to explain customer journey to Business.• Preparing training documentation, trained over 20 corporate reporting users on using reporting solutions and creating the post production support plan to enable the change within an organization.• Eliciting, analyzing and documenting Business Requirements and process flow diagrams and sketches.• Participating in monitoring process flows and creating business process verification plans.• Employed UML, use cases, to evaluate user and Functional Requirements, and mapped Business Processes. Show less

Wipro Limited Canada
Aug 2020 - Nov 2021Digital Product ManagerTechnical consultant and digital product manager of IBM InfoSphere Server DataStage migration from v8.5 to v11.7.1 for WSIB. Managing a product roadmap that service client stakeholders for data management and business intelligence. Applying scrum approach in Agile Software Development Life Cycle (SDLC) methodology to reduce time by 25%. Supporting WSIB DevOps during data integration and metadata management implementation process Developing and maintaining relevant product requirements, specs and documentation, which is helping data management and business intelligence team understand how data is used across WSIB Documenting detailed analysis of end-to-end business processes by creating process diagrams, workflow diagrams, activity diagrams utilizing Microsoft Visio tool. Providing Global Best Practices for Digital Product Management strategy & framework at WSIB Applying continuous improvement to keep process structured, manageable and repeatable for modeling and metadata as a member of the Data Governance focus group. Creating analytical checklist with questions to ask Business Analyst and SMEs to gather detailed data requirements. Managing stakeholders to define business case, create business requirement documents and transform them into functional, technical requirement specifications modelling business process flows in accordance to BPMN standard. Documenting elicited requirements artifacts including functional specifications and use case specifications. Articulating business requirements from user Interviews and workshops and then converting requirements into technical specifications for developers using JIRA and Confluence. Show less

Deighton Associates Limited
Dec 2021 - Feb 2023Senior Product Manager
Cowris Technologies
Mar 2023 - nowFounder/CEOI am building a fintech company that empowers financially underserved African Diaspora and their businesses with free and fast, convenient and secure cross-border transactions, thereby ensuring their financial inclusion.Key Initiatives:- Developing and executing strategic plans to drive business growth and financial inclusion- Building and leading high-performing teams to design, build, and deploy innovative fintech solutions- Establishing partnerships with key stakeholders to accelerate cross-border transaction adoption and financial inclusionResponsibilities:- Providing visionary leadership and strategic direction for the company- Overseeing the development and launch of innovative fintech products and services- Driving business growth through strategic partnerships, marketing, and sales initiatives Show less
Licenses & Certifications
- View certificate

Payment Basic Training
Interswitch GroupDec 2016 - View certificate

Project Management Professional (PMP)®
Project Management InstituteMar 2022 - View certificate

Certified Product Manager (CPM)
Product FocusJun 2018 - View certificate

Lean Six Sigma Yellow Belt
GoLeanSixSigma.comDec 2016 - View certificate

Certified Product Marketing Manager
AIPMM The Association of International Product Marketing and ManagementNov 2014 - View certificate

Lean Six Sigma Green Belt
GoLeanSixSigma.comApr 2017 - View certificate

Certified Product Manager
AIPMM The Association of International Product Marketing and ManagementNov 2014
Languages
- enEnglish
- frFrench (transactional)
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