Dalia Kelany

Experience

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  Arabian Trading Supplies

  Jun 2006 - Oct 2011

  Area manager

   In charge of managing the sales and administrative forces of LP & Kérastase. (Over 10 sales reps.+1 educator+1 supervisor ) Closely monitor the activities of sales in all over Egypt  Setting sales strategies for the area to meet sales objectives of the division's brands while maintaining their positioning. Organizing and operating incentive schemes to keep sales people motivated.  Recruitment and training process of new staff. Allocating territories for sales staff.  Maximizing sales opportunities.  Compiling and analyzing sales and performance reports.  Involved in the development of marketing strategies for the division.  Increased regional sales of the eastern region by up to 25 % in a one year period.  Monitor control collections.  Conducting market research and competitor analysis.  Spending time in the field liaising with major customers on technical points of contact.  Going out and doing site surveys.  Set needed data sheets to control and monitor updated data and follow up sheets. عرض أقل

• 

  Arabian trading supplies

  Jun 2006 - Sept 2011

  Area sales manger
• 

  L'Oréal

  May 2011 - now

  Under the supervision of the division GM, develop the division commercial strategy across brand portfolio versus distribution channels and retailers/clients optimizing growth and investments, ensuring the construction of timely, mutual beneficial Business Plans with clients.- Organize its implementation in relation to brands, their commercial strategy and structure. - Ensure the overall achievement of the division results: turnover, market share, profit. - Embody the division towards retailers/clients. Conduct top management negotiation and overcome roadblocks as necessary. - Ensure jointly with brand management that brands are correctly expressed within retail. - Manage commercial structures within the division and anticipate necessary evolutions.- Identify best practices in the commercial field and develop shared methodologies and tools to foster retail excellence.- Build an efficient organization and ensure good communication flows between stakeholders (internally and externally). - Coordinate the actions plans of the team, ensuring consistency and optimization across the customer portfolio / establishes arbitration "guidelines" with the division GM. Promote and secure an effective communication between the multifunctional stakeholders inside L’Oreal organization.MULTI-BRAND OMNICHANNEL COMMERCIAL DIRECTOR – PPD (ADDITIONAL)- Defines incentives system.- Guarantees the upskilling of all Sales team عرض أقل

  • Pharma channel manger

    Jan 2022 - now

  • Sales Director

    Oct 2011 - now

  • Sales Manager Loreal Egypt

    Oct 2011 - Sept 2021

  • Sales Director

    May 2011 - Sept 2021