Steven Hinds, M.Ed., CFRE

Experience

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  University of Arkansas

  Sept 1989 - Oct 1995

  Asst Director of Admissions, Orientation, & Grad Asst to Associate Vice Chancellor/Dean of Students

  * Recruited students from a variety of regions* Awarded scholarships* Coordinated New Student Programs for incoming students* Managed 32 student Orientation Leaders, student assistant, and administrative staff* Worked collaboratively with all colleges across campus* Handled special projects for the Associate Vice Chancellor/Dean of Students* Also worked part-time for the University of Arkansas Annual Fund

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  Arvest Bank

  Feb 1996 - Apr 2005

  Vice President/Marketing and Public Relations

  Successfully directed comprehensive marketing and public relations plan for bank with assets of over $1,000,000,000 and marketing budget of over $500,000* Worked closely with Bank President, Sales Manager, and other Senior Managers while interacting with Branch Managers, all department managers, and bank officers* Determined bank donations and sponsorships and made recommendations to the Walton Family Foundation for other gifts* Served as primary spokesman and interacted frequently with media personnel* Coordinated numerous special events and customer entertainment functions and included media coverage when appropriate* Maintained internal communication to keep 300 associates updated on marketing efforts, advertising campaigns, public relations efforts, and community involvement opportunities* Supervised employees of the Marketing & Public Relations department and coached all bank associates to look for sales opportunities and constantly provide exceptional customer service* Conducted business development calls and generated deposits, loans, and investment assets* Served on bank and bank group committees, including three terms as Marketing Peer Group Chair* Presented monthly reports to the bank's Board of Directors* Consistently exceeded expectations on annual job performance evaluation* Represented bank in the community at numerous meetings, events, and non-profit gatherings Show less

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  Paschall Strategic Communications

  Apr 2005 - Jan 2007

  President - Northwest Arkansas

  Secured a new client portfolio of over $1,000,000 in managed public relations, marketing, and governmental relations investments* Recruited by CEO to establish the NWA Office and supervise Director of Business Development* Effectively prepared and administered marketing, public relations, and advertising campaigns for clients that produced substantial results, such as a one-month certificate of deposit campaign that surpassed 20 million dollars, an 80% sale of condos within six months, and a series of noteworthy commercials that were praised by the Northwest Arkansas Business Journal* Served as the media relations contact for clients, wrote dozens of press releases, pitched stories, arranged public relations efforts* Significantly increased revenue in 2006 versus 2005 with same number of employees and attained profitability in second year* Managed the NWA Office, including staff, relations with clients and vendors, and oversight of billing and accounts receivable Show less

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  Hinds Consulting, LLC

  Feb 2007 - Jun 2023

  President

  Effectively create and implement successful marketing, public relations, and advertising campaigns for a variety of clients* Interact with company/organization CEOs, senior managers, and marketing officers to facilitate marketing strategies and public relations efforts that align with established goals* Establish brand for clients to include company logo, building signage, stationery, advertising, specialty items, and brand guidelines* Work collaboratively with client management and serve as liaison to boards of directors* Write and oversee design & layout of hundreds of print ads, outdoor ads, and electronic ads* Serve as primary spokesman and media relations contact for clients* Design and launch initial website for several high-profile clients and maintain content* Achieve a 101,000% increase in ROI over three years and attain profitability in first year* Generate new business from corporate/community leaders and client referrals* Execute a variety of special events with superb feedback* Manage business operations, including budgeting, cultivating relations with clients and vendors, supervising contract employees, and establishing priorities Show less

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  Washington Regional Foundation

  Jul 2008 - May 2013

  Chair, Development Committee & Washington Regional Gala

  Generate revenue and grow the donor base of individuals and corporations so that more people include Washington Regional Foundation in their philanthropic giving* Provide volunteer leadership in the development area through individual, corporate, & foundation solicitation* Oversee all aspects of planning and implementation of the Washington Regional Gala* Contact business and community leaders to garner new donors

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  NorthWest Arkansas Community College

  Apr 2012 - Jan 2017

  Executive Director of Public Relations and Marketing

  * Serve as a member of the President's College Cabinet, acting in an executive leadership capacity; provide insight and guidance in policy, operations, and personnel management * Operate as the official spokesperson for the College* Provide leadership and creative direction for both internal and external communications* Manage Public Relations and Marketing team* Represent the College at external functions and facilitate strategies that support the College's mission and strategic goals * Work closely with the Executive Director of the NWACC Foundation to help achieve fundraising goals* Interact with the NWACC Board of Trustees and the 30-member NWACC Foundation Board of Directors* Participate on committees of the NWACC Board of Trustees, specifically the Finance and Audit Committee (overseeing College budget of $42 million) and the Land Use and Facilities Committee Show less

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  Ozark Guidance

  Sept 2017 - Apr 2020

  Vice President of Philanthropy and Development

  Provide strategic direction for development initiatives, internal and external communications, and special events while leading the Philanthropy and Development Team* Serve as a member of the President’s Executive Team, acting in an executive leadership capacity* Drive development initiatives while serving as lead contact for The OGC Foundation Board of Directors and working closely with the Foundation Board Chair* Facilitate corporate and individual major gifts and steward donors* Supervise the Events and Development Coordinator* Participate on committees of the OGC, Inc. Board and The OGC Foundation Board, specifically the Communication, Public Relations, and Marketing Committee and the Fundraising Committee* Work to ensure the public views the organization favorably* Manage media relations and serve as the Public Information Officer* Oversee volunteers* Complete certification in Blackbaud Raiser's Edge (2018) Show less

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  Single Parent Scholarship Fund of Northwest Arkansas

  Jun 2021 - now

  Lead efforts to secure corporate philanthropic giving and sponsorships*Develop and implement identification, cultivation, solicitation, and stewardship strategies for corporate donors and prospects*Solicit and steward corporate sponsorships, major gifts, and other areas of support to meet fundraising goals*Manage donor portfolio focusing on corporate and major gifts*Record, report, and maintain donor/prospect files on all contacts and responses*Utilize the Donor Stewardship Plan to provide appropriate recognition to donors*Assist in annual fundraising plan and budget, utilizing various strategies including special events, corporate sponsorship, major giving, etc. in conjunction with the Chief Philanthropy Officer, Chief Executive Officer, and philanthropy team*Develop comprehensive plans and timelines for events*Oversee the production of events, including content development, venue selection, collateral materials, data management, catering, volunteer coordination, event-day logistics, etc.*Track and report event income/expenses to meet fundraising goals and stay within organizational budget*Assist in planning and executing of marketing and public relations activities related to the scholarship program and special event fundraising activities, in conjunction with the Chief Philanthropy Officer and Public Relations and Diversity Director Show less

  • Senior Director of Major Gifts

    Jun 2023 - now

  • Senior Director of Corporate Giving

    Jun 2021 - Jun 2023