Vinayak Mane

Experience

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  Kotak Mahindra Prime Ltd

  Sept 2007 - Sept 2012

  Channel Sales Manager

  Channel sales for Kotak Mahindra Bank branches customer opting for Retail Car Loans Channel Sales for Auto Dealers partnered with Kotak for Retails loan customers.

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  Toyota Financial Services India

  Oct 2012 - Nov 2014

  Sales Manager

  Sales Manager- Sales & MarketingDeveloping Channel Relationship & business development for Car Finance.

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  Mercedes-Benz Mobility AG

  Nov 2014 - Dec 2021

  Regional Lead - Passenger Car

  Managing portfolio with a Team - Retail loans for Mercedes Benz customersMaximize Digital reach to customers via Dealer platform - Lead Generation Implementing Digital Marketing tools and keep updates in digital innovation in Financial Solutions Dealer relationship and Brand Partner RelationshipJoint drive for Mercedes Brand Car sales with Finance + Insurance productsAssessing and managing risks / mitigating risksRegular assessment of risks in area of responsibility, especially related to Financial Services/Banking, Due DiligenceImplementation and maintenance of adequate risk mitigating measures according to the identified risks Show less

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  Mercedes-Benz Financial Services India

  Jan 2022 - now

  Head Of Product & Marketing

  Leading a team of Managers spealizing in below skills and monitoring progressProduct Development & Campaign Managementa) Critically assess existing products and servicesb) Positioning and marketing, support improvements that have a significant impact on business and marketing performance (e.g., improved acquisition, relationship development and retention). c) Development of new products as per market requirement. ""1) Create annual marketing plan 2) Manage the Marketing Department Budget. 3)Manage and execute all marketing communications, sales promotion & branding activities. - - Scheme Communication - Monthly - Festive Communication - Depends on festivals mostly monthly - Incentive Communication - Qtly 4)Online Media & Digital Marketing initiatives. - Update scheme communication - monthly 5) Supporting Sales & Marketing by monthly tracking of advertisements in coordination with MBI/ RSMs and giving scheme/market inputs to MBF & MBI. 6)Identifying new areas (once every quarter) of business promotion event, communication, activities etc - To be captured under new initiatives 7) Identifying actionable/avenues where marketing and promotion plays active role in business acquistion. 8) Targeting direct business - Lead generation and track conversion . Show less