Scott Malpas

Scott Malpas

Marketing Assistant

Followers of Scott Malpas450 followers
location of Scott MalpasNorth Vancouver, British Columbia, Canada

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  • Timeline

  • About me

    Paid Digital Performance Manager at Arc’teryx

  • Education

    • University of Otago

      2012 - 2014
      Bachelor of Commerce Marketing and Entrepreneurship

      Activities and Societies: Business Case Competition

    • Nelson College

      2007 - 2011
      NCEA Level 3 + University Entrance History, Design, Economics, Statistics, Media

      Activities and Societies: Football 1st XI, Cycling, Cross Country, Choir

  • Experience

    • Fortress Information Systems (TicketDirect and Dash Tickets)

      Jun 2014 - Jan 2016
      Marketing Assistant

      As a Marketing Assistant I worked to ensure the smooth running of campaigns across our four web based platforms in addition to social media and eDM material. This role also allows me to utilize skills learned through my design hobby to create and edit creative material using adobe's creative suite.

    • Reason

      Feb 2016 - Jan 2020

      Marketing dollars are precious! As a Digital Optimiser I work across all digital channels to ensure maximum return on investment for the clients I help to manage.

      • Senior Performance Marketing Specialist

        Aug 2018 - Jan 2020
      • Performance Marketing Specialist

        Feb 2016 - Aug 2018
    • Kathmandu

      Feb 2021 - Jun 2023
      Digital Marketing Performance Manager

      Leading the Performance Marketing team at Kathmandu and overseeing the delivery of our campaigns managed by both in-house and agency specialists in line with targets. Particular areas of focus have been:- Increasing our omnichannel presence and using digital to support stores not just e-com- Championing a greater focus on margin and not just revenue- Being smarter with triggers like Weather which influence shopping behavior.- Automating reporting to better understand the influences of factors like low stock levels of key products on performance.- Adapting measurement and tracking for a cookieless world. Show less

    • Arc'teryx Equipment

      Aug 2023 - now
      Paid Digital Performance Manager
  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Scott Malpas
      1st Place SDS International Business Case Competition Student Development Society Aug 2014 "The week-long competition (Sunday 24 Aug – Thursday 28 Aug) was held at the University of Otago facilities at the Queenstown Resort College and saw 12 teams go head to head in three different competition events.All teams completed two case studies and a new event – the Elevator Pitch. Case #1 was on the Warehouse, the Elevator Pitch was developing a business in Queenstown and Case #2 was on SPELD NZ.Competitors from within New Zealand included teams from the University of… Show more "The week-long competition (Sunday 24 Aug – Thursday 28 Aug) was held at the University of Otago facilities at the Queenstown Resort College and saw 12 teams go head to head in three different competition events.All teams completed two case studies and a new event – the Elevator Pitch. Case #1 was on the Warehouse, the Elevator Pitch was developing a business in Queenstown and Case #2 was on SPELD NZ.Competitors from within New Zealand included teams from the University of Otago, University of Auckland, AUT, University of Waikato, University of Victoria in Wellington, and the University of Canterbury.International teams travelled to Queenstown from Simon Fraser University (Vancouver, Canada), Warrington School of Business, University of Florida (Gainesville, Florida), University of NSW Australia (Sydney, Australia), Nanyang Technological University (Singapore), Richard Ivey Business School at Western University (London, Ontario, Canada) and BI Norway.SDS (Student Development Society) is an Incorporated Society representing the Business Case Competition interests of the New Zealand Universities. It hosts a National League competition consisting of three events, plus the flagship event – the international case competition SDS@QT 2014. It is largely supported by the Deans’ Council of the NZ Schools of Business." Show less