Jeff Clements

Experience

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  Virgin Active

  Oct 2005 - Apr 2010

  Marketing Manager, Brand Manager, Copywriter

  Virgin Active operate a chain of health clubs across South Africa (as well as UK, Italy, Spain, Australia...)I was initially hired as the Copywriter for the in-house Creative Dept. I was then promoted to Brand Manager and then National Marketing Manager (as my skills increased through experience and additional qualifications).

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  Hideaway Resorts Pty Ltd

  Apr 2010 - May 2011

  Marketing Manager

  I was responsible for the marketing of two iconic tropical island resorts on the Great Barrier Reef: www.dunk-island.com and exclusive www.bedarra.com.au Dunk Island was repeatedly voted Australasia's Leading Family Resort, while Bedarra has won numerous luxury resort awards. - Complete Brand and Communication Management across all channels including PR, Social Media, Digital/online, Advertising (ATL & BTL), promotions and resort collateral.

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  Cotton On Group

  Apr 2011 - Oct 2012

  Marketing Manager, Factorie & T-Bar

  Factorie and T-Bar are two fashion brands within the international retail giant: the Cotton On Group.- Develop and implement strategic marketing calendars for both brands across 4 countries (AUS, NZ, SA + SING) according to budget.- Social Media, Digital and PR strategy and management.- Creative campaign concept development, photoshoot/video production and rollout across all channels.- Leverage and management of partnerships, sponsorhsips and events, including CSR.

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  Cotton On Group

  Apr 2013 - Sept 2017

  I returned to Australia and re-joined the factorie team as PR Manager, however after 6 months a position opened up in the Marketing/Brand Communications area which is more aligned with my experience so I moved into that role, while still overseeing PR. I was involved in the roll-out and establishment of the Cotton On Group brands in South Africa and Namibia. This includes Cotton On, Cotton On Kids, Cotton On Body and Typo. The fastest growing retailer in SA and voted the coolest clothing store by young adults in Generation Next 2015 after only being in the country a few years.

  • Brand Communications & PR Manager, factorie

    Dec 2015 - Sept 2017

  • Marketing Manager Cotton On Group, RSA

    Apr 2013 - Dec 2015
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  Hemp Foods Australia

  Sept 2017 - Dec 2018

  Marketing Manager

  I joined HFA to drive the growth of this brand prior to hemp being legalised for human consumption in Aus/Nz. I developed a comprehensive marketing, PR, events, expo, social, influencer and e-commerce strategy to grow the business with it's current range of products as well as re-brand the packaging for a more contemporary audience. I was involved in New Product Development - launching a range of organic snack bars as well as launching a new brand SATIVA: an award winning range of organic skincare products - also adopted by the US market.I supported our sister company Hemp Foods Japan.During my time with Hemp Foods we also became a listed company on the ASX under parent company: Elixinol Global. Show less

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  Social Futures

  Oct 2019 - Jul 2020

  Brand and Engagement

  Having spent my working life building a career in 'for-profit' businesses, I am now using my marketing skills to make a positive impact in communities. My focus in this role covers the marketing function across multiple and varied projects (from youth mental health to homelessness services) working for the largest regionally based not for profit in NSW.

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  Fliteboard

  Mar 2020 - Apr 2023

  Marketing Manager

  Operating at the intersection between electric vehicle and hydrofoil technology, Fliteboard is the world's most innovative and awarded eFoil. Fast, quiet and emission free - accelerating the shift towards cleaner, quieter waterways.

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  Clem Consulting

  Apr 2023 - now

  Marketing Consultant

  Currently working for Fliteboard 2 days a week whilst consulting to other clients to support their marketing efforts with website redesigns and updates, google and meta advertising, social media and SEO support.

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  Paddocks

  Apr 2023 - Jan 2024

  Head of Marketing