Nizar Malaeb

Experience

• 

  Impact BBDO

  Jan 2007 - Jan 2008

  Account Manager
• 

  Fortune Promoseven

  Oct 2008 - Oct 2010

  Senior Account Manager

  • Ensure that agency services are up to date with industry developments • Plan long-term goals such as yearly budgets • Control correspondences, deadlines, budgets, and timetables • Look after the advertising interests of the client and the agency • Prepare and present strategic presentations on quarterly basis to local and regional clients. These presentation usually includes:o Market researcho Competitive analysiso Media analysiso Proactive work• Supervise junior account services staff • Keep the clients up-to-date with all the industry changes and relevant market opportunities • Advise clients on deciding what kind of advertising they want and what medium to use • Liaise with the people involved in the creative design• Supervise the work to ensure it meets the objectives • Handle all problems and complaints clients may have• Ensure advertising does not breach the law or offend consumers Notable Accounts:• Al Tayer Motors (Ford, Lincoln, Mercury, Jaguar, Land Rover, Ferrari, & Maserati)• Regional Ford dealers: (Al Jazeera KSA, Al Wazzan Kuwait, Al Manih Qatar, CIC Jordan, Saud Bahwan Oman, Al Moayyed Bahrain, Griwati Auto Syria, Auto Levent Lebanon)• Carrefour• Sabafon• Emirates NBD Bank Show less

• 

  General Motors Middle East

  Oct 2010 - Feb 2020

  • Lead all advertising & consumer engagement plans and activities related to the brand• Seek and support innovative branded entertainment strategies• handle all media planning processes in line with available budgets• Work with members of the Marketing team to align on business & brand health objectives so as to translate these into communication strategies• Work with Finance, GPSC, Legal, PR and CRM teams to ensure alignment, process compliance, corporate governance, and support as required• Manage & control production spends according to budget allocated • Plan, lead and drive local activation activities in various markets• Achieve Flawless Launches with an integrated communication plan• Achieve Brand Health Targets• Ensure total alignment and integration across all media (CRM, social, digital, traditional & Retail advertising) and deliver all campaign materials prior to Start-Of-Sales Show less • Integrated retail sales objectives with brand communications to identify high potential sales opportunities and maximize profit margins• Improved vehicle contribution margins and dealer satisfaction, while simultaneously enhancing the customer purchase experience• Led creative and media agencies in planning, developing and executing flawless campaigns on both regional and local levels• Monitored all dealers’ communication ATL &BTL strategies to effectively achieve desired sales targets in consonance with organizational objectives. • Developed dealer communication and budget guidelines to drive consistency and uniformity throughout the region • Kept close tabs on market dynamics through brand health monitoring, competitive analysis and consumer behavior for improved marketing strategies• Worked closely with sales team to improve lead generation and conversions Show less • Planned, coordinated, developed and executed all retail marketing and advertising activities in line with company objectives and standards for all three brands (Chevrolet, GMC and Cadillac).• Headed the development and implementation of all promotional strategies to maximize traffic and revenue growth• Managed all the retail advertising budgets (LMG, COOP and Tactical) across all MEO markets• Took the lead in all agency briefings, while aligning all internal objectives with dealer requirements and translating it into successful and effective retail communication plans Show less • Directed, monitored and evaluated overall activities of dealer sales team • Identified primary thrust areas of business based on market surveys and analysis plus design and implement strategic business development measures to optimize sales, volume distribution, customer service and profit objectives.• Managed dealer advertising and constrained branding strategies with a view to ensure adequate penetration, market share, growth and performance. • Attained new clients while sustaining existing customer base through providing high level customer service • Researched dynamic market scenarios, conducted competitive analysis, captured new business opportunities, analyzed and prepared forecast reports • Projected monthly targets, prepared action plans/ schedules, and formulated initiatives for achieving the sales targets Show less

  • Brand Manager

    Sept 2017 - Feb 2020

  • Marketing Manager

    Jul 2015 - Sept 2017

  • Regional Retail Advertising Manager

    Nov 2013 - Jul 2015

  • Business Sales Manager

    Nov 2012 - Nov 2013

  • Retail Advertising Manager

    Oct 2010 - Nov 2012
• 

  One11 Creative Agency

  Feb 2020 - Sept 2024

  Co-Founder and CEO
• 

  Arabian Automobiles Co. LLC

  Sept 2024 - now

  Marketing Director