Eraldo Secchi

Experience

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  Terremerse Soc. Coop.

  Jun 2005 - Apr 2011

  Sales, Marketing, Communication Manager

  Terremerse, Ravenna, Italy [HQ]- www.terremerse.it - 260 Mln€, 900 employeesAgriculture; Ag-Tech; Agro-Food Industry (pasta, cereals, fruits and vegetables, meats); Agrosupplies and Crop protectionTerremerse is one of the largest, most important and strategic Italian companies in the agricultural, crop protection, agroenergy and food chain sectors. Thanks to its dominant position and capabilities, it is involved in many advanced Ag-Tech projects, in partnership with many worldwide chemical companies, food industry leaders, universitiesReporting to the President, I was entrusted with the project of transforming the cooperative into a modern company to compete in an international context, maximising the profits of the cooperative and its membersSALES MANAGEMENT FRUIT & VEGETABLES DIVISIONSales management; International retail strategy and management; Management of strategic suppliers and corporate partnersPeople management: 4 sales specialists; 3 customer service specialists; 2 communication specialists. Results: increased turnover by 40%; delivered projects in several countriesCORPORATE STRATEGY, MARKETING & COMMUNICATIONS MANAGEMENT:Design and launching of marketing plans for each sector (meat, fruit and vegetables; cereals; agro-supplies (agro-chemicals, equipment, machinery, tractors); project & product management; strategic channel analysis (costs, prices, logistics analysis)Brand strategy; corporate and product communication plan (PR, house organ direction, media plan)Results: Reorganisation of processes, development of a new dynamic and modern corporate culture; Co-marketing projects in partnership with major retail chainsPROJECTS:Opening of Terremerse sales office in Moscow, RussiaDevelopment of sales project in South AmericaLaunch of Nutraceutical Food Project (from R&D to market)Farm to fork projects Appena Colta and I FreschissimiComarketing project with LEGAMBIENTE (Italian non-profit environmental association) Show less

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  Industrie De Nora S.p.A.

  Jan 2011 - Apr 2017

  Sales, Marketing and Communication Manager-Global Key Account Manager

  Industrie De Nora SpA, Milan, Italy [HQ] - www.denora.com - 900 Mln€, 1.900 employees[Electrochemistry; Coatings; Electrodes; Technologies; Plants; Food industries; Crop protection (Agro); Air treatment; Water treatment; Cleaning & Disinfection]Industrie De Nora S.p.A. is global leader in electrochemistry technologies with 1.300 patents on going mainly in coatings. NEXT is the division in charge of Ozone Technologies and Electrochemistry Systems to develop a global market based on new technologies and products, with an eco-friendly profile, for treatment of products, air, water (including waste water), crop protection, cleaning and disinfectionActivities and Responsabilities:• Global sales management of technologies and solutions. Implemented new programs for R&D testing, certification, public financing, product development, and CRM data design and implementation. P&L statements and business models, managing accounts and sales forces across continents. Sourced strategic partnerships with customers and opinion leaders to optimize production efficiency, safety of products, and minimized environmental impact.• Increased turnover by 70%, developed two startups, and implemented new SAP ERP and SAP CRM• People management: 20 sales agents, one sales manager, two customer service accounts, one process engineer, and two technical field specialists• Ideation of business model• Profit&Loss management• People management - 1 sales manager; 2 customer service accounts,1 process engineer; 2 R&D -technical field specialists, 20 agents• Global Key Account management and sales force development in Europe, America, North Africa, Asia; distribution planning oriented to several channels with focus on efficiency of production processes, food safety, environmental impact, human diseases prevention• Sales & Marketing plan (strategic and operative) to consolidate relationships with customers, opinion leaders, institutions• Strategic sales and purchasing management Show less

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  Copyr S.p.A

  May 2017 - Aug 2022

  Sales Director : General management at COPYR S.p.A..

  Copyr SpA, Milan, Italy | www.copyr.eu | 40 Mln€, 40 Employees-80 Sales Reps [Chemistry; Agrochemistry; Cleaning & Disinfection; Food industries; Retail; Horeca; Pest management]Sales and Business Development Director for the professional (agro-crop protection and biocides) and non-professional (Home and Garden, Ho.Re.Ca.) channels; DIY-do-it-yourself, B2B and B2C, with extensive responsibilities and delegations to design the new business vision and strategy toset up a new organization ensuring alignment with ROI/ROE aims. I accepted the task of doubling the turnover, working on a challenging project of general reorganization including sales force designing and management. I built a new multi-channel strategic plan (Online and Offline sales) and Value Proposition, with a modern Customer Oriented vision, reorganizing processes, people and processes (including IT) that continues to fuel excellent performances. Planning strategic partnerships with leading global chemical and technology companies (customers and suppliers); Developed the new marketing plan to improve brand awareness and market positioning. These are some of the activities: opening of the Bologna equipment demo center; ACTIVITIES:• Increased turnover by 80% in three years, increased gross margins by 20%, and decreased time lag on credit management payments by 80%• Managed two sales managers, four customer service accounts, two technical field specialists, one R&D manager, and 55 sales representatives• Coordinated accounts of customers with global turnovers totalling over 1B euros• Launched new digital transformation for the company, new quality assurance division, and new equipment division• Conception and launching of the KRS knowledge repository system and Campus Copyr training project• Conception and launching of the "RADIO COPYR" project• Conception and publication of the book Pest Management in the food industry, to promote company strategies, enforcing a Total Quality approach Show less

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  SenSales

  Jan 2024 - now

  Freelance Consultant; Sales and business development director

  SenSales is an international consulting program specifically designed for businesses in the Chemical, Food, Agriculture and Industrial sectors. It supports enterprises in business development and international expansion in Europe and third countries, up to consolidations, development and growth plans, and M&A projects . Activities include strategic planning, business organization, network development, reorganization and sizing of sales and purchasing forces, commercial planning (both definition and execution). Show less